Deiara Campbell
Kernersville,NC
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 12+ years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
FIELD MARKETING MANAGER
RBI - Firehouse Subs
Remote
11.2020 - Current
- Responsible for supporting and growing franchise sales, traffic and profitability by planning and executing regional marketing plans with data driven recommendations; aiding in execution of national marketing promotions; supports analysis of promotions, marketing programs and new product introductions; overseeing regional budget allocations for multiple markets; performs restaurant visits throughout territory while fostering relationships with franchise partners
- Oversee over 100 restaurants across 9 DMAs.
SENIOR FIELD MARKETING MANAGER
Golden Corral Corporation
Raleigh, NC
02.2019 - 08.2020
- Lead creation, development and implementation of new internal LSM website, centralized marketing resources for entire corporation
- Developed and implemented LSM plans and programs for restaurants
- Developed and implemented re-image plans for current and future remodeled restaurants
- Implemented local strategies in support of national programs and promotions by initiating strategic advertising projects, marketing tactics and social media alliances
- Maintained and monitored over $500K in local budgets across four divisions for LSM executions
- Continually maintained and improved company's reputation and positive image in markets served
- Built and strengthened strategic relationships with vendors and advertising agencies partners.
ACCOUNT SUPERVISOR
Moroch Partners
Remote
09.2012 - 07.2017
- Promoted twice to this level
- Supervised brand promotions and endeavors for Co-op market with over 90 locations
- Led 'All Day Breakfast' test efforts in local market through national rollout
- Participated in pillar strategic development plans for all promotional periods
- Activated and led multicultural marketing Co-op initiatives
- Presented relevant information to client at Co-op meetings
- Examined all budget activity for client by adhering to McDonald's practices
- Developed relationships with McDonald's Owner/Operators and Regional staff based on McDonald's Standards
- Engaged and participated in all activities that support client and account team
- Informed clients of QSR competitive information; generated new ideas and provided recommendations
- Attended client functions including Grand Openings, Fundraisers and Event activations as directed
- Worked directly with Accounting Department to resolve any billing issues
- Tracked all expenses on specific jobs within approved co-op budget line items
- Employed range of critical thinking and decision-making skills to issues and initiatives
- Managed all broadcast and digital traffic responsibilities along with social media marketing
- Oversaw print, OOH, broadcast and digital production jobs assigned by supervisor
- Executed promotions, events, communication and relevant correspondence
- Ensured execution of distribution of monthly communication to clients and restaurants within deadlines provided.
Education
Master of Science - Integrated Marketing Communications
Roosevelt University
Bachelor of Arts - Mass Communications
North Carolina A&T State University
Skills
- New Product Introductions
- Customer Experience Analysis
- Regional Customer Demographics
- Campaign Management
- Microsoft Office
- Franchisee Management
- Budgeting and Allocation
- Key Performance Indicators (KPI)
- Brand Visibility
- Marketing Plan Development
- Competitive Analysis
Timeline
FIELD MARKETING MANAGER
RBI - Firehouse Subs
11.2020 - Current
SENIOR FIELD MARKETING MANAGER
Golden Corral Corporation
02.2019 - 08.2020
ACCOUNT SUPERVISOR
Moroch Partners
09.2012 - 07.2017
Master of Science - Integrated Marketing Communications
Roosevelt University
Bachelor of Arts - Mass Communications
North Carolina A&T State University