Deidra Hoye
SVP, Sales
Los Angeles,CA
Summary
Dynamic Sales Executive with 22 years of experience providing high level of customer service while increasing revenues. Successful at leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities and sales funnels. Personable communicator focused on exceeding client expectations. Highly organized and accomplished sales executive well-versed in monitoring market conditions and media changes to promote advertising options to clients. Gifted in building connections, demonstrating products and maintaining consistent sales. Persuasive negotiator with forward-thinking and performance-oriented nature. Goal-oriented and a proven leader with excellent salesmanship, negotiation and closing skills. Known for great presentations and skill at increasing audiences to optimize sales. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
Work History
SVP of Advertising Sales
Key Networks
Lake Mary, FL
12.2020 - 12.2022
- Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with 95% success rate.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Devised strategies to perform at required goal level and achieve monthly quota.
- Maintained and organized customer database of over 1000 clients nationwide.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Created and presented media and advertising packages to prospective customers.
- Helped customers in determining design and layout of sold and spec ads.
- Developed innovative and creative sales pitches to expand prospect understanding of company.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
VP Network Sales
IHeart Media / Premiere Networks
Los Angeles, CA
09.2014 - 10.2020
- Generated revenues yearly and effectively capitalized on industry growth.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Directed creative aspects of advertising campaigns.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Listened attentively to client feedback to create stronger relations and shape business.
- Devised strategies to perform at required goal level and achieve monthly quota.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Developed innovative and creative sales pitches to expand prospect understanding of company.
National Accpint Manager
Premiere Networks
Los Angeles, CA
01.2003 - 09.2014
- Identified profitable business leads and built pipeline of prospective customers.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Efficiently resolved sales, service and account issues to maximize customer satisfaction.
- Brought lapsed accounts back to active status and providing additional revenue.
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
Sales Assistant
Premiere Networks
Los Angeles, CA
01.2001 - 01.2003
- Prepared PowerPoint presentations and Word documents for sales presentations.
- Maintained records related to sales, returns and inventory availability.
- Contributed to customer-oriented team atmosphere driving sale targets and supporting organizational goals.
- Communicated orders to vendors, scheduling carriers for pickup if needed.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Established rapport with customers using active listening and interpersonal skills.
- Gathered and prepared sales materials in preparation for sales meetings.
- Coordinated logistics and catering for meetings and sales events.
- Fielded customer questions to share information about products, availability and pricing.
- Researched new clients for sales team, inputting contact information into Salesforce.
Education
Bachelor Of Arts - Communication Studies
University of Oregon
Eugene, OR 09.1993 - 06.1997
Skills
Relationship building and management
Order management
Sales pipeline development
Management collaboration
Goals and performance
Systems and software programs
Territory Management
Database Management
Sales expertise
Sales forecasting
Product and service sales
Marketing and advertising
Researched sales leads
Sales analysis
Networking skills
National accounts
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
SVP of Advertising Sales
Key Networks
12.2020 - 12.2022
VP Network Sales
IHeart Media / Premiere Networks
09.2014 - 10.2020
National Accpint Manager
Premiere Networks
01.2003 - 09.2014
Sales Assistant
Premiere Networks
01.2001 - 01.2003
Bachelor Of Arts - Communication Studies
University of Oregon
09.1993 - 06.1997
Parent Board President and Board Member
Served on Parent Teacher Board for 9 year and spent 2 of them as the Parent Board President raising over 500K for the school. Oversaw a board of over 50 members with 12 different committees.
Parent Board President and Board Member
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