Summary
Overview
Work History
Education
Skills
Languages
Training And Continuous Learning
Timeline
Generic

DEISY CERVANTES ERREGUIN

Querétaro

Summary

Sales Manager & Logistics Specialist with experience in international sales, customer service, and export coordinator. Adept at managing cross-border operations, securing export documentation, and negotiating pricing with overseas clients. Proven ability to oversee ocean freight shipments and ensure compliance with customs regulations. Experience in sales, supply chain coordination, and operational business management. Adept at overseeing all aspects of logistics, customer relations, and strategic planning to ensure seamless execution of business operations. Strong leadership skills, problem-solving abilities, and a commitment to maximizing efficiency and customer satisfaction in fast-paced environments.

Overview

10
10
years of professional experience

Work History

Sales & Export Manager

A’s Ornamental Nursery
Florida
01.2021 - 03.2023
  • Key accountant Sales Manager for A’s Ornamental cultivated and strengthened relationships with clients, understanding their unique needs and delivering customized solutions across multiple countries (U.S., Canada, The Caribbean etc.)
  • Handled incoming orders and ensuring their prompt execution by coordinating daily with my team of buyers. Kept constant communication with customers through phone calls, video call, emails, and text messages to provide real-time updates on their orders and ensure a smooth and transparent process.
  • Proved a strong track record in wholesale sales, consistently achieving and surpassing revenue targets through strategic account management, market analysis, and customer-focused solutions. Skilled in identifying growth opportunities, negotiating favorable terms, and building long-term relationships with customers to drive repeat business and sustained profitability.
  • Responsible for overseeing all aspects of the nursery's operational areas to ensure the effective execution of daily domestic and international orders. This included monitoring inventory availability to fulfill both export and local sales, supervising the processing and packing departments to ensure accuracy and quality, and managing the logistics and shipping schedules to guarantee timely deliveries.
  • Led the Export Department by securing export documentation such as Certificates of Origin, Phytosanitary Certificates, Commercial Invoices, Packing Lists, Bill of Lading and Agricultural stamps.
  • Coordinated end-to-end ocean freight operations by working closely with freight forwarders, customs brokers, and carriers to secure container space, arrange bookings, and ensure compliance with international shipping regulations. Oversaw transit schedules, tracked shipments, and proactively resolved any delays or logistical issues to guarantee timely deliveries and customer satisfaction.
  • Applied in-depth knowledge of INCOTERMS 2020 and international trade documentation requirements to ensure correct preparation of export documents. Proactively identified potential compliance risks to prevent customs delays and guarantee smooth clearance and on-time delivery of international shipments.
  • Negotiated long-term pricing and supply agreements with domestic and international clients, considering seasonal demand, plant availability, and logistical factors. Customized terms to meet each client’s specific needs, ensuring competitive pricing, consistent supply, and mutual profitability.
  • Designed and implemented weekly and long-term order schedules based on seasonal peak production, inventory levels, and shipping capacity. Collaborated closely with the production and logistics teams to align fulfillment plans with client deadlines, optimizing resource allocation and ensuring timely deliveries during high-demand periods.
  • Collaborated with internal teams to address client concerns, streamline order processes, and ensure seamless execution of custom delivery plans.
  • Oversaw container logistics cycle, including, scheduling, arrival/departure and tracking containers from company grounds to port departure and ensured timely vessel departure. Tracked orders and provided shipment visibility throughout the logistics cycle.
  • Maintained proactive communication with freight forwarders, carriers, and port agents to coordinate shipment schedules, confirm documentation accuracy, and promptly address any issues that could lead to delays. Ensured real-time visibility of cargo movement and facilitated smooth transitions from origin to port departure to guarantee on-time delivery.
  • Managed company deliveries through ground freight, organizing transportation with semi-trucks, box trucks, flatbeds, and gooseneck trailers based on cargo volume, type, and destination.
  • Acted as the main point of contact for ground freight logistics, offering flexible delivery options and negotiating competitive transportation rates with trusted carriers.
  • Developed cost-efficient FTL and LTL strategies, aligning shipment schedules with customer timelines and optimizing routing based on volume, plant sensitivity, and seasonal demands.
  • Assessed and determined whether shipments required full truckload (FTL) or less-than-truckload (LTL) solutions, optimizing cost-efficiency and space utilization.
  • Scheduled all transportation, coordinated pickups and drop-offs, and worked closely with carriers and dispatchers to ensure accurate delivery windows and service reliability.
  • Handled multistate deliveries within Florida and across the East Coast, adapting route planning based on seasonal demand and plant sensitivity to travel times.
  • Created load sheets and delivery manifests, confirming product readiness and ensuring all loads met safety and client quality standards.
  • Built flexible logistics options for clients by offering shared-load solutions, helping customers reduce transportation costs while maintaining delivery expectations.
  • Ensured ground freight shipments were aligned with customer timelines, proactively resolving routing or vehicle capacity issues before impacting delivery.
  • Monitored shipment tracking and provided real-time updates to clients, building trust and confidence through transparency and responsiveness.
  • Maintained a strong network of trusted carriers and freight providers, negotiating rates and ensuring consistent service levels.
  • Developed strategies with the logistics team to minimize empty miles, reduce freight costs, and align transportation operations with company growth.
  • Approximately half of our deliveries were completed via ground freight using semi-trucks, box trucks, flatbeds, and gooseneck trailers.
  • Took ownership of scheduling, communication, and cost-efficiency strategies to deliver maximum value to our clients through flexible transportation solutions.

Office & Logistics Assistant

A’s Ornamental Nursery
01.2020 - 01.2021
  • Provided comprehensive administrative support across multiple department (accounting, management, and logistics) to ensure the smooth and efficient operation of daily office activities. Responsibilities included managing correspondence, organizing files and schedules, coordinating meetings and keeping accurate records.
  • Managed the full accounts receivable cycle, including generating and issuing invoices, accurately posting customer payments, and proactively following up on overdue balances to ensure timely collections. Implemented strategies to reduce outstanding receivables and improve overall cash flow, while maintaining strong customer relationships through clear and courteous communication.
  • Reconciled vendor statements by verifying purchase orders, invoices, and payment records to ensure accuracy and resolve discrepancies. Maintained up-to-date financial documentation, supported month-end closing activities, and ensured timely payments to vendors to preserve positive supplier relationships and financial accuracy.
  • Proactively identified and engaged with potential clients through outreach initiatives, personalized communication, and follow-up strategies to build trust and introduce company services. Cultivated long-term relationships by understanding client needs, providing tailored solutions, and consistently delivering value, contributing to business growth and increased client acquisition.
  • Coordinate and schedule daily ground freight shipments using semi-trucks, flatbeds, box trucks and goosenecks including full truckloads (FTL), less-than-truckloads (LTL), flatbeds, box trucks, and goosenecks based on delivery requirements and cost-efficiency to optimize routing and minimize transit times.
  • Accurately prepared shipping documents such as Bills of Lading, delivery notes, and dispatch orders to support domestic and cross-border ground transportation operations.
  • Monitored live GPS updates and driver check-ins to track shipment progress in real time, allowing for quick response to delays, route changes, or delivery issues to ensure timely and efficient transportation.

Ocean Export Compliance/Logistics coordinator

Island Tropical Foliage
01.2017 - 01.2020
  • Responsible for ensuring export compliance with international regulations, managing documentation and permits, and overseeing end-to-end logistics operations for overseas shipments, including coordination with freight forwarders, customs brokers, and international clients to guarantee timely and compliant delivery.
  • Generate and verify all export documentation such as Phytosanitary Certificate, Commercial Invoice, Packing List, Certificate of Origin and Bill of Lading.
  • Coordinate and schedule on a prompt manner and in compliance with customs regulations and logistics procedures departure of containers to destination in the Caribbean.
  • Choose the most suitable container option including standard dry, high cube, refrigerated (reefer), open top, and flat rack—based on cargo type, volume, and transportation requirements, cost-efficiency, and customer requirements—ensuring optimal space utilization, protection of goods, and compliance with international shipping standards.
  • Applied proper Incoterms for deliveries to the Caribbean such as FOB, CIF, FCA, CPT, and DAP—selected based on cargo sensitivity, customer preferences, and delivery requirements.
  • Schedule containers arrival/departure with freight forwarders from company grounds to port for vessel departure based on schedule of forwarding company.
  • Efficiently coordinated and scheduled the movement of approximately 50+ containers a week simultaneously during peaked season, ensuring full compliance with all customs regulations and delivering seamless.
  • Oversaw cross-functional coordination between sales, operations, and customs brokers to full-fill on-time delivery for customers.
  • Oversee pre-shipment inspections to confirm plants are pest-free and comply with destination country’s requirements.
  • Stay up to date with import laws and quarantine regulations of each destination.
  • Maintain constant communication with freight agents and custom brokers to ensure transparency.

Community Affairs Assistant

Consulado General de México En Miami
03.2017 - 08.2017
  • Provided community members with information about consular services through the 'Ventanilla de Asesoría Financiera' program.
  • Assisted individuals in understanding available consular services, ensuring excellent customer service.
  • Supported the legal department in handling immigration inquiries, guiding individuals on status adjustments, and referring cases to legal professionals.
  • Reviewed and compiled reports on undocumented immigrant trends in Miami and the U.S.

Admissions, Registration and Financial Aid Assistance

Miami Dade College (Homestead Campus)
01.2015 - 01.2017
  • Administration of all facets of financial aid processes for awarding grants, student loans, and scholarship packages in compliance with federal and state regulations, college policies, and procedures.
  • Orchestration of all functions of the admissions, registration, and financial aid budgets.
  • Hands-on management of staff of 15 support employees, while performing various responsibilities in relation to student registration, class enrollment, attendance, grading, transfers, and graduation.
  • Close collaboration with the Academic Department chairpersons and campus leadership to organize academic schedules; as well as with other campus leadership to contribute to enrollment management strategies.
  • Provision of admissions, registration, and financial aid updates as part of Campus Executive Committee while participating in the execution of campus wide initiatives.
  • Compliance of procedures, guidelines, and Financial Aid processes throughout the campus with existing federal and state regulations along with college policies and procedures.
  • Assistance to students to address complaints and appeals concerning decisions of the supervisors in relation to federal, state, and college policies.
  • Effective recommendation on college financial aid initiatives as a member of the College Financial Aid Committee.
  • Launch of a One-Stop Center for all new and continuing students and execution of West Summer Scholars Program for first generation college students.
  • Enhancement of admissions procedures for under-prepared students and enhanced the efficiency Admissions and Registration and Financial Aid Office.
  • Coordinate and schedule meetings, appointments, and events.
  • Prepare and edit correspondence, reports, and presentations. Assist with special projects and initiatives as needed.

Sales Associate

Nordstrom
01.2013 - 01.2014
  • Execute daily sales initiatives and strategies designed to manage and grow personal book of business, while providing exceptional, customized service to clientele.
  • Performed weekly sales goals.
  • Assisted customers with any retail needs.
  • Enrolled customers in Nordstrom Rewards Program.
  • Attended to sales floor.
  • Organize and display inventory and maintain sales records.

Education

Bachelor of Arts - International Relations

Florida International University (FIU)
Miami, FL
01.2018

Associate of Arts - International Relations

Miami Dade College (MDC)
Miami, FL
01.2015

Skills

  • Export & Import Logistics
  • Certificates of Origin & Phytosanitary Documents
  • Ocean Freight Coordination & Container Scheduling
  • Client Relationship Management
  • Pricing Negotiation & Contract Terms
  • Trade Compliance & Customs Regulations
  • Foreign Trade Frameworks: IMMEX, PROSEC, IVA/IEPS
  • Microsoft Office Suite
  • Google Sheets
  • BOM (Bill of Materials) Management
  • INCOTERMS 2020
  • Reglas de Comercio Exterior

Languages

  • Spanish, Native
  • English, Native/Bilingual Proficiency

Training And Continuous Learning

  • Self-taught in IMMEX, PROSEC, IVA & IEPS Certifications, DTA, and Anexos 22, 24, 30.
  • Studied Mexican customs law and international trade compliance.
  • Strong interest in formal training: planning to pursue a diploma in Foreign Trade.

Timeline

Sales & Export Manager

A’s Ornamental Nursery
01.2021 - 03.2023

Office & Logistics Assistant

A’s Ornamental Nursery
01.2020 - 01.2021

Community Affairs Assistant

Consulado General de México En Miami
03.2017 - 08.2017

Ocean Export Compliance/Logistics coordinator

Island Tropical Foliage
01.2017 - 01.2020

Admissions, Registration and Financial Aid Assistance

Miami Dade College (Homestead Campus)
01.2015 - 01.2017

Sales Associate

Nordstrom
01.2013 - 01.2014

Bachelor of Arts - International Relations

Florida International University (FIU)

Associate of Arts - International Relations

Miami Dade College (MDC)

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