Summary
Overview
Work History
Education
Skills
Timeline
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Deja Futrell

Fort Lauderdale,FL

Summary

Creative professional with over 9 years of experience in media buying, merchandising, and e-commerce. Expertise in strategic thinking and data analytics, driving audience engagement and sales growth. Proven ability to negotiate and build relationships with stakeholders, balancing creativity with analytical rigor. Committed to continuous learning and staying ahead of industry trends to deliver impactful results.

Overview

8
8
years of professional experience

Work History

Senior E-Commerce Manager

IT'SUGAR
Fort Lauderdale, FL
01.2024 - Current
  • Coordinated email marketing campaigns to drive customer retention and sales growth, gaining over 60,000 new subscribers.
  • Doubled business revenue within one year, surpassing last year's sales by $350,000.
  • Facilitated and led the onboarding of new platforms to further drive sales and growth by integrating TikTok, Temu, Amazon, and Shop through the Shopify channel.
  • Collaborated with cross-functional teams to ensure cohesive brand messaging online.
  • Developed comprehensive e-commerce marketing strategies to enhance online visibility.
  • Managed administrative responsibilities to optimize customer experience, including pricing changes and order entry.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Utilized SEO/SEM techniques to maximize search engine traffic and visibility.
  • Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
  • Developed reports on ad campaign performance using analytics tools and dashboards on Google Analytics, Meta, Amazon, and TikTok.
  • Managed online advertising budget and tracked ROI of campaigns.
  • Established relationships with influencers in related industries to drive brand awareness.

Merchandising Operations Specialist

Chewy.com
Fort Lauderdale, FL
08.2023 - 12.2023
  • Assist category managers and vendor compliance with support for brands to get them trained, set up, and launched on the website effectively and efficiently.
  • Use operational software such as CRM, ERP, Jira, and Oracle daily to manage vendor experience, product agreements, and analytical reports for data and support.
  • Conduct detailed analyses of cost change proposals submitted by vendors, assessing the potential impact on product costs, and profitability.
  • Implement vendor scorecards and KPIs to monitor and measure vendor performance, allowing for data-driven decision-making and continuous improvement.

Digital Marketing Specialist

Freelance
Los Angeles, CA
02.2020 - 12.2022
  • Monitored key performance indicators (KPIs) for client campaigns, tracking progress and recommending improvements.
  • Conducted in-depth keyword research and on-page SEO optimization, enhancing website rankings in search engine results pages (SERPs).
  • Developed and executed digital marketing strategies within $2,500 to $10,000 monthly budgets, increasing organic traffic and lead conversions.
  • Managed A/B testing on landing pages and ad creatives to boost conversion rates and reduce bounce rates.
  • Created and implemented a social media content calendar, achieving 37% increase in engagement and 25% growth in followers.
  • Assisted in crafting comprehensive digital marketing strategies for a diverse client portfolio, ensuring tailored approaches.

Associate Buyer

BCBGMAXAZRIA
Los Angeles, CA
10.2019 - 03.2020
  • Executed business strategies, including product development and promotional initiatives.
  • Developed seasonal merchandising strategies to enhance product visibility.
  • Collaborated with cross-functional teams on planning, allocation, and designs for optimal customer experience.
  • Built strong partnerships with Macy's, Bloomingdale's, Dillard's, and Lord & Taylor for trend-forward merchandise placement.
  • Disseminated detailed reports on sales, orders, and costs to relevant stakeholders regularly.
  • Partnered with visual team to ensure effective product presentation in stores.

Assistant Buyer

A'GACI
Los Angeles , CA
04.2018 - 08.2019
  • Generated high sales revenue through collaboration with vendors and trend analysis.
  • Analyzed buying trends at store locations to optimize inventory for maximum sales.
  • Collaborated with buyers to review open-to-buy and manage receipt flow for improved results.
  • Established strong cross-functional relationships with market and distribution center.
  • Produced weekly reports across all departments, including online exclusives and activewear.
  • Reviewed reports and supported Buyer by creating analytical spreadsheets.
  • Confirmed purchase orders based on specifications and conducted price negotiations.
  • Managed promotional recaps, compiling data and formatting spreadsheets for planners’ review.

Education

Associate of Science - Merchandising & Marketing

Fashion Institute of Design & Merchandising
Los Angeles, CA
05-2018

High School Diploma -

Oswego East High School
Aurora, IL
05-2014

Skills

  • Email marketing
  • SEO techniques
  • Data analysis
  • Website design
  • Digital marketing
  • Inventory management
  • CRM software
  • Performance metrics
  • Cross-functional collaboration
  • Customer experience
  • E-commerce platforms
  • Conversion rate optimization
  • Website optimization
  • Problem-solving aptitude

Timeline

Senior E-Commerce Manager

IT'SUGAR
01.2024 - Current

Merchandising Operations Specialist

Chewy.com
08.2023 - 12.2023

Digital Marketing Specialist

Freelance
02.2020 - 12.2022

Associate Buyer

BCBGMAXAZRIA
10.2019 - 03.2020

Assistant Buyer

A'GACI
04.2018 - 08.2019

Associate of Science - Merchandising & Marketing

Fashion Institute of Design & Merchandising

High School Diploma -

Oswego East High School