Delaney Aiello
Greenville,SC
Summary
Copywriter with five years of experience, both agency and client-side. I’ve worked with virtually every
copy medium (emails, billboards, video, social media, print, radio) using the best practices of SEO and
branding.
Overview
4
4
years of professional experience
Work History
Senior Copywriter
Presence Learning
04.2023 - Current
- Establish foundational internal assets such as a content style guide to help standardize the organization's brand voice.
- Revitalize outdated marketing collateral, bringing it up-to-date with internal style guidelines and industry trends.
- Boost organic reach on website with strategic keyword placement, well-structured headings, and blog content tailored to PreK-12 school administrators.
- Improve email open rates through attention-grabbing subject lines and concise, relevant content.
Associate Copywriter
West Cary Group
08.2022 - 03.2023
- Spearheaded launch content for Manhattan's first Capital One Cafe opening.
- Created original emails, social media and other ad collateral on behalf of Capital One.
- Attended meetings with account executives to gain a deep understanding of products, target audiences and competitor activities in the given marketplace.
- Prepared multiple drafts of different initial copy options for client review.
Associate Copywriter
Gelia
11.2021 - 07.2022
- Developed both B2B and B2C copy, primarily for Caterpillar Inc., in the form of promotional emails, print ads, commercials and social media.
- Partnered with the design department to concept product launch campaigns from the ground up.
- Overhauled website copy to promote a positive user experience (UX).
- Conducted research to identify audience demographics, incorporating collected data into future copy.
Junior Copywriter
Sales Factory
04.2021 - 11.2021
- Juggled content needs for a diverse clientele of large-scale brands (B2B and B2C), demonstrating the ability to adjust to an array of brand voices.
- Created marketing emails, video scripts, product descriptions, social media and landing pages according to the best practices of SEO.
- Assisted in a website UX overhaul for a suite of online, kid-friendly educational tools.
- Revised, edited, and proofread copy according to clients’ unique style preferences.
Freelance Copywriter
GlaxoSmithKline Pharmaceuticals
11.2020 - 11.2021
- Rendered dense scientific information into palatable, agile advertising campaigns (television, internet, radio, print) designed to reach a broad spectrum of communities and demographics.
- Responsible for the development of healthcare brand identities, ensuring content consistency across multiple platforms and mediums, both B2B and B2C (advertisements, catalogs, brochures, marketing emails, surveys).
- Edited according to meticulous style and legal guidelines.
Education
Bachelor Of Arts - English
North Carolina State University
Raleigh, NC2020
Skills
- Interpersonal and written communication
- Strong verbal communication
- Social media
- Blogging
- Campaign development
- Web content
- AP Style Editing
Timeline
Senior Copywriter
Presence Learning
04.2023 - Current
Associate Copywriter
West Cary Group
08.2022 - 03.2023
Associate Copywriter
Gelia
11.2021 - 07.2022
Junior Copywriter
Sales Factory
04.2021 - 11.2021
Freelance Copywriter
GlaxoSmithKline Pharmaceuticals
11.2020 - 11.2021
Bachelor Of Arts - English
North Carolina State University
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