Summary
Overview
Work History
Education
Skills
Software
Timeline
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Delaney Collins

Chicago,IL

Summary

Data-driven Storyteller with expertise in strategic planning, competitive research, and data analysis. Seeking to support clients in developing and executing cutting-edge media strategy that drives impactful results and fosters brand growth

Overview

3
3
years of professional experience

Work History

Media Strategist

Spark Foundry
01.2022 - Current
  • Develops yearly budgets, tracks financial accounts, resolves discrepancies, and reconciles annual accruals
  • Researches and develops media buying plans, prioritizing cost-effective and diverse strategies across traditional and innovative platforms
  • Collects data and performs statistics analysis to forecast trends and recommend competitive strategy

Marketing Fellow

Stories Matter Foundation
08.2021 - 12.2021
  • Created custom media using Canva to promote classes and events
  • Executed media campaigns across Facebook, Instagram, and Twitter to enhance brand visibility and drive attendance
  • Wrote engaging and successful marketing, advertising, and website copy

Freelance Marketer

G2
06.2021 - 07.2021
  • Assisted on marketing campaigns to collect reviews of software
  • Created hundreds of advertisements using the LinkedIn Campaign Manager platform
  • Reviewed data, flagged errors, and accurately input information into various software to increase advertisement traffic

Education

Bachelor of Arts - English

Middlebury College
Middlebury, VT
02.2021

Skills

  • Media Strategy Development
  • Event Promotion
  • Campaign Management
  • Competitive Research
  • Market Research
  • Web Analytics

Software

Google WorkSpace

Adobe Creative Suite

AdScope

Canva

Excel

Guideline

Neilson

Prisma

Vivvix

Timeline

Media Strategist

Spark Foundry
01.2022 - Current

Marketing Fellow

Stories Matter Foundation
08.2021 - 12.2021

Freelance Marketer

G2
06.2021 - 07.2021

Bachelor of Arts - English

Middlebury College

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Delaney Collins