Delaney Ferguson
Summary
Results-driven retail and fashion marketing professional with a hard background in influencer coordination and brand promotion. With hands-on experience in various retail environments, I have developed a great understanding of consumer behavior and market trends. My time at the Fashion Institute of Design & Merchandising (FIDM) has equipped me with the skills to strategize and create marketing campaigns that resonate with target audiences. I do best in fast-paced settings and am great at building relationships with influencers to enhance brand visibility and drive sales. Passionate about the fashion industry, I am excited to use my skills to contribute to innovative marketing initiatives.
Overview
4
4
years of professional experience
Work History
Front Desk
Massage Envy
05.2024 - Current
- Improved overall guest experience by maintaining a clean and welcoming reception area.
- Processed financial transactions accurately using property management software systems while safeguarding against fraud or theft attempts at all times.
- Balanced daily cash drawers ; prepared accurate reports for the accounting department.
- Coordinated with staff to guarantee timely room availability for incoming guests.
- Enhanced guest satisfaction by providing efficient check-in and check-out processes.
Marketing Assistant
Cult Gaia
04.2023 - 08.2024
- Updated spreadsheets with statistical, financial and non-financial information.
- Tracked key performance indicators to measure success of campaigns.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
Influencer Coordinator
Prettylittlething
05.2022 - 07.2024
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Produced relevant product content to reach target customers.
- Hosted live events on social media platforms, fostering community interaction and increasing brand loyalty among followers.
- Crafted authentic sponsored content for brands that resonated with followers, leading to long-term partnerships and collaborations.
- Collaborated with marketing teams to develop effective influencer campaigns, resulting in higher engagement and sales conversions.
- Maintained clean, organized and professional work environment.
Sales Representative
Swarovski Crystal
11.2021 - 04.2022
- Consistently met or exceeded goals by implementing strategic sales plans and effective time management.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Maintained current knowledge of evolving changes in marketplace.
Sales Associate
Kohls Department Store
05.2021 - 09.2021
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Answered customer questions about sizing, accessories, and merchandise care.
- Handled cash transactions carefully while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Volunteered for extra shifts during holidays and other busy periods to help staffing shortages.
Sales Floor Recovery
Macys Department Store
11.2020 - 01.2021
- Enhanced the shopping experience with consistent upkeep of a clean, organized, and aesthetically pleasing sales floor.
- Supported sales floor operations during busy hours to provide exceptional customer service when needed.
- Maintained a strong presence on the showroom floor during hectic hours, supporting sales staff as needed while modeling exceptional customer service skills.
- Demonstrated strong attention to detail by consistently verifying product information against inventory lists before stocking shelves, resulting in an accurate and well-maintained sales floor.
Education
Bachelor of Arts - Fashion Marketing And Merchandising
Fashion Institute of Design And Merchandising
Los Angeles, CA03-2025
Skills
- Appointment Scheduling
- Microsoft Office/excel
- Social marketing techniques
- Appointment Setting
- Documentation
- Appointment management
- Inventory Oversight
- Typing and filing
- Customer Service
- Computer Proficiency
- Calendar and Appointment Management
- Inventory Management
- Influencer Marketing
- Email marketing campaigns
- Fashion trend tracking
- Marketing campaign experience
- Fashion trend knowledge
- Marketing and PR
- Fashion Trend Forecasting
Timeline
Front Desk
Massage Envy
05.2024 - Current
Marketing Assistant
Cult Gaia
04.2023 - 08.2024
Influencer Coordinator
Prettylittlething
05.2022 - 07.2024
Sales Representative
Swarovski Crystal
11.2021 - 04.2022
Sales Associate
Kohls Department Store
05.2021 - 09.2021
Sales Floor Recovery
Macys Department Store
11.2020 - 01.2021
Bachelor of Arts - Fashion Marketing And Merchandising
Fashion Institute of Design And Merchandising
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