Summary
Overview
Work History
Skills
Tools & Proficiencies
Software
Accomplishments
Portfolio
Interests
Education
Work Availability
Work Preference
Hi, I’m

Delaney McKnight

Edmond,OK
Delaney McKnight

Summary

Accomplished Digital Marketing Expert with a strong background in account and project management, brand promotion, client relations, and strategic planning. Proficient in using CRM software, advertising platforms, advanced analytics, and SEO tools to improve client outcomes and maximize ROI. Led a team of strategists to consistently surpass client goals through innovative marketing tactics. Experienced in cross-departmental alignment and mentoring, driving significant account growth, enhancing personnel performance, and ensuring client satisfaction. Creative marketer with excellent analytical, organizational, and decision-making abilities.

Overview

8
years of professional experience

Work History

GTMA

Account Manager
03.2022 - Current

Job overview

  • Client-facing communication and project management.
  • Primary focus is to own nearly 100 client relationships by handling all external communications and internal project management across entire agency, including all departments, and covering all campaign objectives.
  • Ensure positive client health using multiple tools, primarily HubSpot CRM.
  • Manage internal team of strategists and specialists to ensure client campaigns are implemented as promised from start to finish.
  • Oversee month-over-month optimizations, recommendations, and reporting to help achieve ever-evolving client goals.
  • Communicate clear expectations on scope of work with client and internal teams to ensure the best product is delivered.
  • Identify cross-sell and upsell opportunities to help clients and agency achieve the bottom line.
  • Day-to-day campaign strategy and analysis. Ranging from QAs to in-platform analysis and progression toward client KPIs.

Self

Freelance Digital Media Consultant
01.2020 - Current

Job overview

  • Provided digital consulting and marketing services for various brands both across different verticals. Tactics include social media strategy, content creation, website development, copywriting, design, and media relations.
  • Clients of note: Anisa International, ANISA Beauty, ATK Brand, Red Wine & Blue Nonprofit Organization of Tulsa, Truly Beauty, Mockingbird Marketing, L. A. King Co., JM Darter Photography, Synchronous Solutions, UniversityMD, VicMed (CONMED and Corin distributor).

GTMA

Senior Brand Marketing Associate
10.2020 - 03.2022

Job overview

  • Developed and implemented comprehensive social media strategy, resulting in a 187% increase in agency brand engagement and a 66% growth in social media followers within 6 months.
  • Identify opportunities and execute strategies to grow the agency's book of business.
  • Streamlined standard operating procedures and organized company CRM to increase productivity by over 50%.
  • The first project in this role was to lead and launch the agency re-brand and design, organize, and QA the website of over 100 pages
  • Day-to-day typically includes, but not limited to, managing and building out the agency website within WordPress, developing and implementing strategies ranging from social media marketing, content creation, SEO, paid, organic, email marketing, etc.

GTMA

Sr. Social Media Specialist/Reputation Mgmt Lead
02.2020 - 10.2020

Job overview

  • Overarching decision maker on social media strategy and content creation for a variety of clients across different industries, including 7/10 of the largest real estate developers in the U.S., several large and small winery and spirits brands, AI, computer vision, and SaaS brands, a major Chicago-based restaurant group, etc.
  • Research the social media landscape and target trends for company and client applications.
  • Primary communicator with clients on social media strategy and execution.
  • Communicated to internal social media team on optimizations and recommendations based on data and client feedback.
  • Trained new hires on GTMA standards for senior and junior-level social media employees.
  • Simultaneously, as the Reputation Management Lead, responsibilities included managing client brand reputation and sentiment of over 50 clients. This included partnering with clients and responding to positive and negative comments/reviews on various digital channels.
  • Ongoing oversight of brand sentiments across the web.

GTMA

Social Media Specialist
09.2018 - 02.2020

Job overview

  • As an entry-level employee, the role required expertise in organic social media, data analysis, client interaction, and collaboration with peers and senior-level employees within the agency.
  • Research the social media landscape and target trends for company and client applications.
  • Curate, generate, schedule content, manage engagement, and track and optimize campaigns across multiple social networks for over 30 clients using Sprout Social and Creator Studio, increasing client social media engagement by 68% and follower growth by 82%.
  • Build engagement by developing partnerships between the clients and local businesses using client social accounts.

Skills

  • Client Relationship Management
  • Account Development
  • Project Management
  • Team and Employee Training/Mentoring
  • Copywriting
  • Goals and Performance Tracking
  • Data Analysis
  • CRM Software
  • Strategic Planning
  • Creative Direction
  • Marketing Expertise
  • Cross-Departmental Alignment
  • Email Marketing
  • Upselling/Cross-Selling
  • Professional Relationships
  • Administering Social Media Accounts
  • Google Ads
  • Social Media Trend Analysis
  • Continuous Improvement Process
  • Media Kits
  • Campaign Planning
  • Advertising Initiatives
  • Consistent Brand Messaging
  • Social Media Platforms
  • Audience Engagement
  • Social Media Content Creation
  • Department Development
  • Strategic Development
  • Client Meetings
  • Social Media Advertising
  • Competitor Review
  • Photo Processing Equipment
  • Website Copy
  • Website Updates
  • Media Relations
  • Microsoft Office
  • Search Engine Optimization Practices
  • Digital Communications
  • Social Media Networking
  • Newsletter Creation
  • Keyword Research
  • Landing Page Optimization
  • Performance Improvement Strategies
  • Advertising Strategy
  • Public and Media Relations
  • Web Content Management
  • Lead Generation Campaigns
  • Channel Growth Tracking
  • Industry Trend Understanding
  • Content Curation
  • ROI Assessments
  • Creative Idea Development
  • Providing Feedback
  • Branding Campaigns
  • Progress Tracking
  • Marketing Strategy Management
  • Online Media Campaigns
  • PR Strategy
  • Paid Advertising Coordination
  • Adobe InDesign
  • SEM Trend Knowledge
  • Creative Design
  • Corporate Communications
  • Developing Targeted Leads
  • Web Analytics Tracking
  • Complex Data Visualization
  • Digital Content Platforms
  • Blogger Relations
  • Competitive Research and Analysis
  • SEO Strategy Development
  • Digital Media Strategy

Tools & Proficiencies

Tools & Proficiencies

Tools:

Meta Business Suite (Facebook and Instagram) | Meta Ads Manager | LinkedIn | TikTok | Snapchat | X (FKA Twitter) | Pinterest | Later (Link in bio) | Linktree | Sprout Social | Hootsuite | Monday | Google Suite of Tools (Google Analytics, Business Profiles, Drive, Docs, Sheets, Slides, Forms, Search Console, Tag Manager, etc.) | Semrush | Ahrefs | Microsoft Suite of Tools (Word, Excel, OneDrive, OneNote, PowerPoint, Forms, Outlook, etc.) | HubSpot | Mailchimp | WordPress | Asana | Trello | Zoom | Zoho | Zapier | Vimeo | Adobe Creative Suite (Express, Photoshop, InDesign, Illustrator, etc.) | Canva | ReviewTrackers | AgencyAnalytics | NinjaCat | WebinarJam | YouTube | Yelp | Slack | Etc.

Proficiencies:

Big picture thinker, Self-starter, Managing up and across, Emotional IQ, Collaboration, Written and oral communication skills, Detail orientation, Organization, Deadline oriented, Punctual, Flexible, Trustworthy, Creative

Software

WordPress

HubSpot

Databases

Spreadsheets

Wireframes

Figma

Adobe XD

SAP systems

Basic Knowledge of HTML and JavaScript

Accomplishments

Accomplishments
  • Lead the strategy, wrote the web copy, and assisted with the development of a new website of 100+ pages for GTMA along with a team of five team members.
  • Streamlined standard operating procedures and organized company CRM to increase productivity by over 50%.
  • Increased recipient engagement by 46% via email marketing for GTMA.
  • Increased client social media engagement by 68% and follower growth by 82%.
  • Training - Designed and executed one-month training program for company sales team, increasing employee productivity and product knowledge.
  • Collaborated with team of three people in the development of a new website for L. A. King.

Portfolio

FEATURED
Featured Picture
Captain GTMA vs The Dull Duo
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Example Quarterly Email Campaign for Creative Services
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Blog: Challenges and Opportunities in AI-Driven Multifamily Real Estate Marketing
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Landing Page: Elevate Multifamily Social Media with EvernodeAI
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VicMed Logo/Brand Discovery + CONMED Business Cards

Interests

Web Design

Graphic Design

Copywriting

Content Creation

Optimizing UX/UI

Client Relationships

Problem Solving

Education

Texas Tech University
Lubbock, TX

Bachelor of Arts from Public Relations
08.2018

University Overview

Three classes I took in college prepared me for my career: PR Research, PR Writing, and Statistics & Analysis. These courses helped me become an expert in data analysis and effectively communicating with clients in a respectful and meaningful way.

Availability
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Work Preference

Work Type

Full TimePart TimeContract WorkGig Work

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionPaid time offPaid sick leaveHealthcare benefits

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Delaney McKnight