Delaney McKnight

GTMA

03.2022 - Current

Client-facing communication and project management.
Primary focus is to own nearly 100 client relationships by handling all external communications and internal project management across entire agency, including all departments, and covering all campaign objectives.
Ensure positive client health using multiple tools, primarily HubSpot CRM.
Manage internal team of strategists and specialists to ensure client campaigns are implemented as promised from start to finish.
Oversee month-over-month optimizations, recommendations, and reporting to help achieve ever-evolving client goals.
Communicate clear expectations on scope of work with client and internal teams to ensure the best product is delivered.
Identify cross-sell and upsell opportunities to help clients and agency achieve the bottom line.
Day-to-day campaign strategy and analysis. Ranging from QAs to in-platform analysis and progression toward client KPIs.

GTMA

10.2020 - Current

Developed and implemented comprehensive social media strategy, resulting in a 187% increase in agency brand engagement and a 66% growth in social media followers within 6 months.
Identify opportunities and execute strategies to grow the agency's book of business.
Streamlined standard operating procedures and organized company CRM to increase productivity by over 50%.
The first project in this role was to lead and launch the agency re-brand and design, organize, and QA the website of over 100 pages
Day-to-day typically includes, but not limited to, managing and building out the agency website within WordPress, developing and implementing strategies ranging from social media marketing, content creation, SEO, paid, organic, email marketing, etc.

Self

01.2020 - Current

Provided digital consulting and marketing services for various brands both across different verticals. Tactics include social media strategy, content creation, website development, copywriting, design, and media relations.
Clients of note: Anisa International, ANISA Beauty, ATK Brand, Red Wine & Blue Nonprofit Organization of Tulsa, Truly Beauty, Mockingbird Marketing, L. A. King Co., JM Darter Photography, Synchronous Solutions, VicMed.VicMed

GTMA

02.2020 - 10.2020

Overarching decision maker on social media strategy and content creation for a variety of clients across different industries, including 7/10 of the largest real estate developers in the U.S., several large and small winery and spirits brands, AI, computer vision, and SaaS brands, a major Chicago-based restaurant group, etc.
Research the social media landscape and target trends for company and client applications.
Primary communicator with clients on social media strategy and execution.
Communicated to internal social media team on optimizations and recommendations based on data and client feedback.
Trained new hires on GTMA standards for senior and junior-level social media employees.
Simultaneously, as the Reputation Management Lead, responsibilities included managing client brand reputation and sentiment of over 50 clients. This included partnering with clients and responding to positive and negative comments/reviews on various digital channels.
Ongoing oversight of brand sentiments across the web.

GTMA

09.2018 - 02.2020

As an entry-level employee, the role required expertise in organic social media, data analysis, client interaction, and collaboration with peers and senior-level employees within the agency.
Research the social media landscape and target trends for company and client applications.
Curate, generate, schedule content, manage engagement, and track and optimize campaigns across multiple social networks for over 30 clients using Sprout Social and Creator Studio, increasing client social media engagement by 68% and follower growth by 82%.
Build engagement by developing partnerships between the clients and local businesses using client social accounts.

Summary