Overview
Work History
Education
Skills
Community Involvement
Timeline
Generic

DELANI JOHNSON

Cibolo,TX

Overview

2
2
years of professional experience

Work History

Consumer Insights Strategist (Contractor)

REVOLT TV & MEDIA
09.2024 - 01.2025
  • Designed cultural and creative narrative slide decks to translate consumer data and research to top CPG, Retail, and Beauty industry clients, ensuring understanding of niche consumer demographics to improve brand metrics.
  • Developed digital surveys to support feedback on media campaigns, capturing insights on trending social media trends.
  • Presented to client stakeholders actionable recommendations based on key insights to enhance future marketing strategies.

Consumer Insights Associate - Go-to-Market & Menu Strategy (Contractor)

MCDONALD'S
Chicago, IL
01.2024 - 06.2024
  • Executed over 10 cross-functional research initiatives informing McDonald's U.S. menu strategy and go-to-market planning, collaborating with Marketing, Insights, and Multicultural teams.
  • Leveraged qualitative tools (Zappi, VoxPopMe, C Space, Lux Motivbase) to uncover actionable Gen Z insights guiding intersections across the organization such strategic menu and campaign decisions.
  • Developed and delivered compelling narratives through data-driven Microsoft PowerPoint presentations, essential for effectively informing strategic decisions for stakeholders regarding consumer behaviors and preferences.
  • Demonstrated proficiency at solving problems and managing multiple projects to impact strategic marketing team objectives.
  • Partnered with cross-functional teams including Menu Development, Insights, and Marketing to align consumer insights with overarching business goals.

Consumer Insights Associate (Contractor)

ESCALENT
Livonia, MI
06.2023 - 01.2024
  • Conducted routine marginal data checks using IBM SPSS and Microsoft Excel for Fortune 100 and 500 companies within the Energy team and the Consumer/Retail team, ensuring data accuracy and integrity to produce compelling deliverables that met client expectations.
  • Led comprehensive data analysis initiatives utilizing the Qualtrics platform, demonstrating proficiency in extracting actionable insights to drive informed decision-making processes.
  • Partnered with moderator and analysts on the Automotive team to organize and conduct in-person focus groups to contribute valuable consumer insights crucial for the development of a new product.
  • Generated actionable insights through data-driven Microsoft PowerPoint presentations to advise clients of strategic next steps, enhancing business goals of impacting customer experience.
  • Prepared and revised client presentations and documents regarding insights and findings.

Customer Service Representative

GUADALUPE VALLEY ELECTRIC COOPERATIVE
Schertz, TX
08.2022 - 06.2023
  • Oversaw billing processes and maintenance of office equipment, ensuring prompt and precise financial transactions and operations.
  • Developed comprehensive work orders through outbound calls/emails, showcasing outstanding problem-solving abilities.
  • Executed efficient and effective clerical support while addressing customer inquiries in person and managing multiple tasks.
  • Knowledge and utilization of MS Office Suite

Education

IDEAtor Apprenticeship - Market Research

INSIGHTS ASSOCIATION
06.2024

Bachelor of Science - Criminal Justice, Forensic Science

SAM HOUSTON STATE UNIVERSITY
Huntsville, TX
08.2022

Skills

  • Consumer research
  • Market research
  • Survey design
  • Marketing strategy
  • Cross-functional collaboration
  • Creative storytelling
  • Brand strategy
  • Social media marketing
  • Content curation
  • Data analysis

Community Involvement

New Dimensions Ministries Social Media Team

  • Creates, edits, and posts video content for the church brand to boost engagement and reach through YouTube and Instagram social media platforms.
  • Partners with the internal Social Media team to organize and curate relevant content.
  • Maintains the latest social media trends for best content output and design needs.

Volunteer Events

  • Feed the Homeless Ministry (San Antonio Food Bank), Raul Jimenez Thanksgiving Dinner (Henry B. Gonzalez Convention Center), "Back 2 School Drive", Alzheimer's Walk, Adopt a Nursing Home Bible Reader (Silver Tree Nursing Home)

Timeline

Consumer Insights Strategist (Contractor)

REVOLT TV & MEDIA
09.2024 - 01.2025

Consumer Insights Associate - Go-to-Market & Menu Strategy (Contractor)

MCDONALD'S
01.2024 - 06.2024

Consumer Insights Associate (Contractor)

ESCALENT
06.2023 - 01.2024

Customer Service Representative

GUADALUPE VALLEY ELECTRIC COOPERATIVE
08.2022 - 06.2023

IDEAtor Apprenticeship - Market Research

INSIGHTS ASSOCIATION

Bachelor of Science - Criminal Justice, Forensic Science

SAM HOUSTON STATE UNIVERSITY

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DELANI JOHNSON