Delanie M. Buckner

Versatile Social Media Strategist and adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Expert in statistical analysis and UX research, adept at transforming insights into actionable strategies. Demonstrates exceptional research, analytical, and collaborative skills, with a focus on achieving tangible results in digital communication and public health.

• Conducted climate impact studies that informed local public health initiatives.
• Advocated for student needs, leading to actionable improvements in academic programs.
• Developed insights-driven campaigns resulting in measurable engagement growth.

MA Dissertation: How do Trad-Wife Influencers on TikTok Affect Fourth Wave Feminism?, Conducted extensive user research on TikTok to analyze audience engagement with feminist and cultural content, identifying key trends in digital behavior., Explored the role of influencers in shaping audience attitudes, offering actionable insights for leveraging authentic storytelling in digital marketing strategies., Analyzed influencer impact on consumer behavior, offering data-driven recommendations for brands to optimize storytelling and build trust with target audiences., Evaluated social media discourse to help brands align marketing campaigns with trending cultural values, enhancing relevance and boosting ROI., Provided actionable insights on how brands can adapt content strategies to resonate with diverse user groups, increasing engagement and conversion rates.

• Tara Smith, tarasmith2522@gmail.com
• Dr. Christopher Blaszczak-Boxe, 1-626-644-3879, christopher.boxe@bison.howard.edu