Summary
Work History
Education
Timeline
Generic

DELINDA LOVIO MROWKA

San Francisco,CA

Summary

Dedicated career to advancing non-profits’ mission and impact.

Revenue Generation - Responsible for generating $78 million annually for operating and

$10 - 20+ million for endowment.

Executive and Board Leadership - Key decision maker with CEO, executive team and

board of directors. Serves on additional Bay Area and national boards.

Strategic Planning and Execution - Driver in setting and achieving organizational vision,

long-term/annual goals and strategies.

Team Building and Management - Leads revenue and marketing divisions encompassing

90 employees.

Audience Growth – Oversees acquisition and retention programs for 840K subscribers,

560K followers, and 240K donors.

Work History

Chief Revenue Officer

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
San Francisco, CA
2021 - Current
  • Leads KQED philanthropic programs including major giving, planned giving, foundations and grants in addition to Chief Audience Officer responsibilities
  • Senior executive responsible for $78 million in annual operating revenue and $10-20+ million in endowment
  • Developed and secured investment for new mid-level giving program that creates pipeline for major and principal giving. More than 50 upgrades in first six months.
  • Expanded planned giving team and program to include extensive legacy campaign. Doubled revenue to $23.8 million.
  • Manages four vice presidents and one executive director that supervise 90+ staff members
  • Board chair for Greater Public, a professional development organization for public media
  • Board member of Joint Venture Silicon Valley & Silicon Valley Institute for Regional Studies.

Chief Audience Officer

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
San Francisco, CA
2019 - Current
  • Key member of executive team working closely with the CEO and board of directors
  • Manage strategic metrics and strategic planning phases including goal creation
  • Responsible for leading organization’s strategy and operations in membership, corporate sponsorship, brand and communications, audience intelligence and development, and live events
  • Senior executive responsible for generating $60 million in annual revenue
  • Increased membership revenue from $40 to $48 million; digital from $5.3 to $9.5 million
  • Oversee newest content platform, KQED Live, a year-round, in-person/digital events program
  • Leader in public media national organizations on revenue and marketing initiatives
  • Regularly present at board and staff meetings, public events, and conferences.

Vice President, Marketing

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
San Francisco, CA
2017 - 2019
  • Oversaw digital fundraising strategy and campaigns utilizing email, social media, and search
  • Grew revenue from $3.1 million to $5.3 million
  • Created audience intelligence and audience development teams to guide data-driven tactics
  • Led branding, marketing and communications plans and messaging across owned and external digital and broadcast channels
  • Built case and secured investment for a year-round, live events program, launched inaugural season
  • Supervised creation of internal agency, KQED Creative, providing design and production services
  • Managed heads of sponsorship, MarCom, creative, live events, audience intelligence and development.

Vice President, Corporate Sponsorship

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
San Francisco, CA
2015 - 2017
  • Responsible for leadership and revenue generation of $15.5M sponsorship portfolio including radio, TV, podcasts, email, mobile, display and events
  • Developed and drove growth strategy for new revenue streams including digital video and audio, sponsored content, and non-traditional sponsorships
  • Managed 15-person internal sales, marketing and ad operations team, and managed joint sales with NPR/PBS national sales teams and ad networks
  • Provided direction and vision for B2B marketing and new business development initiatives.

Executive Director, Marketing and Communications

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
San Francisco, CA
2013 - 2015
  • Served as chief government strategist, and attended and prepared staff for legislative meetings at national, state and local levels
  • Developed and oversaw marketing and public relations campaigns that increased awareness of and engagement with local and national programs
  • Managed a staff of 12 communication and design professionals, and outside agencies
  • Directed national marketing campaign for Jacques Pépin’s final television series.

Director, Rights Acquisition and Licensing

NATIONAL WILDLIFE FEDERATION
Reston, VA
2012 - 2013
  • Managed international and domestic licensing for film/video, photography and publications
  • Oversaw worldwide broadcast distribution for animated series Wild Animal Baby Explorers
  • Coordinated production and talent for 2013 Presidential Green Inaugural Ball.

Principal

MAXMARK MEDIA
Vienna, VA
2011 - 2012
  • Created campaign plan to secure foundation funding for PBS series, The Latino Americans
  • Managed engagement campaign including mobile, local broadcasts and events for PBS documentaries, Not In Our Town, covering hate crimes and community rebuilding.

Executive Director, Public Awareness Initiative

CORPORATION FOR PUBLIC BROADCASTING (CPB)
Washington, DC
2008 - 2010
  • Developed strategy and directed the national award-winning communications campaign to increase awareness and value perception of PBS, NPR, and public media stations
  • Oversaw multi-million dollar budget including management of PR and creative agencies
  • Regularly presented at conferences to audiences ranging from 50-500 people.

Senior Director, Marketing and Media Relations

WETA – PBS/NPR Member Organization and Station
Arlington, VA
2006 - 2007
  • Managed communication staff, and advertising, public relations and online agencies
  • Directed national campaign for the high-profile PBS series America at a Crossroads
  • Multi-million dollar campaign included consumer advertising, publicity, online marketing, 70 screenings in 22 markets, and affiliate outreach programs
  • Campaign generated highest-rated PBS public affairs program in 2007.

Director of Advertising and Public Relations

WETA – PBS/NPR Member Organization and Station
Arlington, VA
2003 - 2006

National Promotion Manager

WETA – PBS/NPR Member Organization and Station
Arlington, VA
2000 - 2003

Education

Bachelor of Arts - Annenberg School for Communication & Journalism

University of Southern California
Los Angeles, CA

Institute of Book and Magazine Publishing

NEW YORK UNIVERSITY
New York, NY

Timeline

Chief Revenue Officer

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
2021 - Current

Chief Audience Officer

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
2019 - Current

Vice President, Marketing

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
2017 - 2019

Vice President, Corporate Sponsorship

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
2015 - 2017

Executive Director, Marketing and Communications

KQED – PBS/NPR MEMBER ORGANIZATION AND STATION
2013 - 2015

Director, Rights Acquisition and Licensing

NATIONAL WILDLIFE FEDERATION
2012 - 2013

Principal

MAXMARK MEDIA
2011 - 2012

Executive Director, Public Awareness Initiative

CORPORATION FOR PUBLIC BROADCASTING (CPB)
2008 - 2010

Senior Director, Marketing and Media Relations

WETA – PBS/NPR Member Organization and Station
2006 - 2007

Director of Advertising and Public Relations

WETA – PBS/NPR Member Organization and Station
2003 - 2006

National Promotion Manager

WETA – PBS/NPR Member Organization and Station
2000 - 2003

Bachelor of Arts - Annenberg School for Communication & Journalism

University of Southern California

Institute of Book and Magazine Publishing

NEW YORK UNIVERSITY

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