Della Bryant
Summary
Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 10 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives.
Overview
17
17
years of professional experience
Work History
Vice President of Media
MMG (Stream Companies Subsidiary)
07.2023 - 02.2024
- Worked diligently with new company to ensure smooth transition for employees and clients.
- Managed employees to maximize productivity while training staff on best practices and protocols for new product knowledge and development.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Realigned clients/markets assignments to achieve maximum efficiency and productivity within the media department.
- Led weekly coaching sessions with the media department to develop proper time management and workflow process to ensure all client expectations were achieved.
Vice President of Media
Malone Media Group
10.2015 - 07.2023
- Established performance goals for department and provided methods for reaching milestones.
- Increased company growth through collaboration with sales department.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Identified opportunities to improve business process flows and productivity.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Directed market expansions to propel business forward, meet changing customer needs.
Media Director
Malone Media Group
04.2013 - 10.2015
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Bought advertising in radio, Broadcast TV, cable, outdoor as well as OTT/CTV and Display/Retargeting.
- Secured grass roots and sports sponsorships for clients.
- Managed 8-14 employees in media department.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of media plans.
- Aggressively negotiated rates with media sales companies to ensure clients received what was expected.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
- Collected performance data monthly/quarterly to better plan future events and ensure client efficiencies.
Radio Account Executive
CBS Radio
05.2007 - 04.2013
- Contacted clients in person and on telephone to obtain feedback about services purchased.
- Created and presented media and advertising packages to prospective customers.
- Researched and customized proposals for clients to reach targeted audience.
- Sold non-traditional advertising in digital streaming platform.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Made outbound calls to existing customers to upsell advertising packages.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Self-motivated, with a strong sense of personal responsibility.
- Paid attention to detail while completing assignments.
- Identified issues, analyzed information and provided solutions to problems.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Education
Associate of Applied Science - Management With Marketing Emphasis
Angelina College
Lufkin, TX1993
Skills
- Price Structuring
- Market Research
- Media Relations
- Customer Service
- Critical Thinking
- Coaching and Mentoring
- Presentations
- Strategic Planning
- Complex Problem-Solving
- Competitor Trends
- Industry Best Practices
- Negotiation and Persuasion
- Performance metrics analysis
- Budget Oversight
- Account Management
- Company guidelines
- Highly competent with Microsoft Office Excel, Word and Powerpoint
- Novice utilizing Strata (Freewheel) media products
Accomplishments
Consistently over-delivered quarterly Media audit expectations for Radio/Broadcast TV across multiple markets for largest agency client.
Additional Information
Media Alliance Houston - 2023 Large Agency of the Year
Timeline
Vice President of Media
MMG (Stream Companies Subsidiary)
07.2023 - 02.2024
Vice President of Media
Malone Media Group
10.2015 - 07.2023
Media Director
Malone Media Group
04.2013 - 10.2015
Radio Account Executive
CBS Radio
05.2007 - 04.2013
Associate of Applied Science - Management With Marketing Emphasis
Angelina College
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