Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Journalism Writing Appointments
Accomplishments
Languages
Certification
Websites
Timeline
Generic

DELLA CASSIA

BLOOMFIELD HILLS

Summary

Versatile communications professional with 10+ years of experience, specializing in impactful storytelling and messaging for mission-driven organizations. Owner of DelCass Communications with extensive experience in internal and external communications, curriculum design, and educational content creation. Proven ability to align teams through effective messaging and engage diverse audiences with strategic and creative content. Committed to delivering clarity and results in all communications efforts.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Adjunct Instructor, Writing & Composition

Oakland Community College
Farmington Hills
01.2019 - Current
  • Delivered engaging courses online and in-person by integrating real-world examples to enhance learning experiences.
  • Managed lesson planning and syllabus development to ensure alignment with university objectives.
  • Facilitated individual growth and confidence through tailored student support and feedback sessions.
  • Conducted writing workshops to assist students in revising and improving research papers according to academic standards.

Owner, DelCass Communications

DelCass Communications, LLC
Bloomfield Hills
01.2017 - Current
  • Delivered content writing and editing support across multiple sectors.
  • Designed curricula and content strategies for various educational companies.
  • Authored and edited website content, blogs, and collateral materials for diverse clients.
  • Managed internal and external communication strategies for teams of all sizes.
  • Crafted press releases and pitched stories to local and national media outlets.
  • Facilitated workshops to train staff in academic settings.
  • Boosted member awareness for nonprofits through engaging website and blog content.
  • Developed messages and conducted media outreach tailored to client needs.

Director of Engagement & Communications

Detroit Public Television (DPTV) | PBS
Wixom
01.2014 - 01.2017
  • Established centralized communication function to enhance agility and effectiveness of station efforts.
  • Oversaw planning and execution of strategic communications, marketing, and public relations initiatives.
  • Led cross-functional team of 11 full-time employees in executing campaigns across various media platforms.
  • Engaged key stakeholders to promote DPTV and PBS programming through coordinated press releases and conferences.
  • Managed operational events budget of $275K to increase brand engagement.
  • Implemented short- and long-term communications and marketing strategies to drive audience growth.

Director of Communications & Public Relations

Engineering Society of Detroit (ESD)
Southfield
01.2007 - 01.2014
  • Oversaw strategic planning and execution of local and national PR initiatives, creating all promotional materials for events.
  • Supervised two full-time staff members and managed interns and freelance writers during program and event development.
  • Promoted ESD through comprehensive media relations, writing and editing copy for campaign materials including website content and speeches.
  • Provided advisory support to CEO on messaging and branding, utilizing strong communication and organizational skills.
  • Led editorial content preparation for ESD's award-winning magazine, Technology Century; conducted interviews and authored articles.
  • Chaired Public Relations Committee and Social Media Task Force to enhance organizational visibility.

Education

Master of Arts (MA) - English & Creative Writing

Southern New Hampshire University
Hooksett, NH
09-2017

Secondary Teaching Certificate - English, Political Science

University of Michigan, College of Education
Dearborn
04-2005

Bachelor of Arts (BA) - Journalism, Political Science

Oakland University, College of Arts & Sciences
Rochester Hills, MI
06-1997

Skills

  • Brand messaging
  • Audience engagement
  • Content curation
  • Content management systems
  • Learning management systems
  • Search engine optimization
  • Media relations and communications
  • Press release writing
  • Editing and proofreading
  • SEO optimization
  • Copy editing/writing
  • Curriculum design and development
  • Workshop facilitation
  • Project management

Affiliations

  • Women In Communications
  • Public Relations Society of America
  • Detroit Writing Room
  • National Council of Teachers of English (NCTE)
  • Association of Writers & Writing Programs (AWP)

Languages

  • English, Fluent
  • French, Fluent
  • Arabic, Fluent

Journalism Writing Appointments

  • Writing & Editing Coach, Detroit Writing Room
  • Editor-in-Chief, Farmington/Farmington Hills Gazette Newspaper
  • Freelance Writer, Observer & Eccentric Newspapers

Accomplishments

  • Featured in magazine articles and podcasts

Languages

Arabic
Native/ Bilingual
French
Native/ Bilingual

Certification

Advanced Placement Institute Certification

Certified 6-12 Teacher (English and Political Science)

Timeline

Adjunct Instructor, Writing & Composition

Oakland Community College
01.2019 - Current

Owner, DelCass Communications

DelCass Communications, LLC
01.2017 - Current

Director of Engagement & Communications

Detroit Public Television (DPTV) | PBS
01.2014 - 01.2017

Director of Communications & Public Relations

Engineering Society of Detroit (ESD)
01.2007 - 01.2014

Master of Arts (MA) - English & Creative Writing

Southern New Hampshire University

Secondary Teaching Certificate - English, Political Science

University of Michigan, College of Education

Bachelor of Arts (BA) - Journalism, Political Science

Oakland University, College of Arts & Sciences

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