Wendell Fernandes
Spring,TX
Summary
Highly accomplished Designer with a passion for translating complex ideas into compelling, user-friendly, and delightful experiences. With over 15 years of industry expertise in product discovery and design strategy, visual communications, and driving innovation and functionality to deliver impactful results. A proven leader adept at collaborating with cross-functional teams, dedicated to creating beautiful products and leading creative execution across product development, guiding projects from inception to completion.
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- 15+ Years of Experience
- Creative Direction + Strategic UI/UX Design
- Project Leadership from Idealization to Delivery
- Passionate about Collaboration + Mentoring
- Efficient Idea Communicator through IA + Design
- Highly Detail-Oriented
- Strong Project Prioritization Skills
- Entrepreneurial and Startup Mindset
Overview
13
13
years of professional experience
Work History
VP of Product & Design
Empower Nation
10.2023 - Current
- Responsible for Empower Nation's product design, communication and marketing strategy to reach candidates and nurture community of individuals by bringing daily impact towards their path to success.
- Lead designer to manage design-systems, marketing resources and materials offering support to local team of licensed providers.
- Lead product design, UI/UX strategy of Empower Nation's proprietary applications (Web / Mobile) to nurture community of members and candidates through Telehealth LIVE support.
Lead Product Designer - Bill Creation, Growth & Retention
BILL
03.2020 - 05.2024
- Spearheaded product design initiatives for Onboarding, Growth, Retention, and provided leadership for the Design System team
- Led the design overhaul for recurring bills and draft bills, enhancing the bill creation experience and accelerating automation
- Actively participated in workshops and accounts payables auditing to streamline processes
- Drove the UX design efforts for Bill's public-facing website, resulting in a remarkable 71%+ increase in customer acquisition and a 30%+ boost in customer retention
- Fostered ongoing collaboration with Bill's design team on a weekly basis, contributing to the development of a more cohesive and integrated visual foundation.
Product Design Manager
Primepass
01.2023 - 07.2023
- Led design strategy and information architecture for PrimePass' next-generation application, crucial for the successful North America product launch
- Directed, contributed and mentored the redesign of PrimePass' mobile applications for iOS and Android platforms, enhancing user experience and engagement
- Established an effective iconography and design system for PrimePass products, ensuring visual consistency and coherence
- Played a key role in validating product designs through thorough testing, ensuring solutions meet user expectations and industry standards.
Lead UI/UX Designer
Tresta
04.2019 - 03.2020
- Provided leadership in enhancing user experience across all products and services, spanning public-facing websites and product-related applications for both desktop and mobile platforms
- Led the development of a comprehensive style guide to ensure consistency and coherence in user experience across Tresta's offerings
- Implemented industry best practices to enhance the efficiency and effectiveness of Tresta's products, continuously striving for improvement.
Lead Product Designer
SS&C Intralinks
04.2013 - 04.2019
- Led all creative efforts and provided comprehensive support to the team across web, mobile, and desktop applications
- Introduced a new application style and user experience direction, enhancing both current and ongoing projects.
Lead Product Designer
Fundbase
09.2015 - 09.2017
- Served as the lead designer for a hedge fund platform which managed $500M in assets, overseeing all design initiatives for the website, mobile application, and web application
- Provided visual strategy and style guide for engineers and developers across the organization, worked along side product owners to ensure design alignment and project success.
Senior Visual Designer
Constant Contact
02.2011 - 02.2013
- Working closely with product directors and user experience leads to ensure the visual interface speaks and portrays a coherent and useful structure, while giving the user a great online experience.
Education
BBA - Visual Communications
Gibbs College of Boston
Boston, MA01.2006
Associate of Arts - Design and Visual Communications, General
Massachusetts College of Art And Design
Boston, MA08.2006
Skills
- Product Design & Strategy
- Leadership
- Project Management
- Coaching & Mentoring
- Curiosity
- Teamwork
- Communication
- Accessible Design
- Conceptual Design
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
Timeline
VP of Product & Design
Empower Nation
10.2023 - Current
Product Design Manager
Primepass
01.2023 - 07.2023
Lead Product Designer - Bill Creation, Growth & Retention
BILL
03.2020 - 05.2024
Lead UI/UX Designer
Tresta
04.2019 - 03.2020
Lead Product Designer
Fundbase
09.2015 - 09.2017
Lead Product Designer
SS&C Intralinks
04.2013 - 04.2019
Senior Visual Designer
Constant Contact
02.2011 - 02.2013
BBA - Visual Communications
Gibbs College of Boston
Associate of Arts - Design and Visual Communications, General
Massachusetts College of Art And Design
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