Summary
Overview
Skills
Work History
Education
Software
Work Availability
Recommendations
Websites
Timeline
4a
Dina Ely

Dina Ely

Morristown,NJ

Summary

Results-driven Integrated Marketing Communications Specialist with over 25 years of expertise in B2C, B2B, and B2B2C brand development, in-depth market research, multichannel planning and data-driven decision-making. My passion for ethical marketing guides agile strategies that authentically resonate with audiences. Adept at mentoring and managing projects both independently and collaboratively, I thrive on strategic planning, audience engagement and aligning brand voice with innovative trends. Known for my ability to multi-task across roles, I leverage new technologies to keep communications fresh and forward-thinking.

Overview

27
27
years of professional experience

Skills

  • Marketing communications
  • Market research & brand development
  • Target audience analysis
  • Competitive analysis
  • Brand messaging & identity
  • Ethical & trauma-informed marketing
  • Strategy & tactics development
  • Marketing analytics
  • Multichannel campaigns
  • Content strategy & editorial planning
  • Digital and print content & storytelling
  • Social media copywriting
  • Email marketing
  • Public relations campaigns
  • Crisis communications
  • Project management
  • Proofreading & editing
  • Fact checking & research
  • AP, AMA, APA, Chicago Style
  • Video production/editing
  • Photography/editing & Canva assets
  • HTML, CSS, PHP & SQL

Work History

Integrated Marketing Communications Consultant

Self
07.1998 - Current
  • Consulted for integrated marketing communications campaigns across multiple B2C, DTC, B2B and B2B2C industries.
  • Informed ethical and trauma-informed marketing approaches.
  • Conducted in-depth, psychology-led market research and competitive analysis.
  • Developed extensive branding and messaging.
  • Authored and executed robust strategies.
  • Monitored performance to make results-oriented tactical adjustments.
  • Planned, researched, edited and authored content for all facets of multichannel campaigns.
  • Oversaw and executed digital and print marketing, event planning, online and print advertising, public relations, crisis communications and publicity.
  • Mentored teams and guided clients.

Integrated Marketing Content Specialist

MedTech Momentum
08.2022 - Current
  • Suggested and implemented strategic, data-driven content recommendations for over 30 companies.
  • Researched and developed effective buyer personae.
  • Created and optimized engaging marketing copy for digital and print campaigns, websites, landing pages, email marketing, social media, SEM and social media ads, press releases, catalogs, blog posts and long-form articles, including targeted SEO.
  • Participated in an AI Task Force team to explore and implement AI in marketing copy and collateral.
  • Conducted strategic, structural and line editing.
  • Managed competing deadlines with efficiency.

Marketing Project & Communications Manager

Wax Marketing & Communications
07.2014 - 08.2022
  • Analyzed market trends and competitor data, informing strategic decision-making and campaign adjustments.
  • Conducted market research for new opportunities and target markets.
  • Developed and executed integrated marketing communications plans.
  • Authored brand messaging and oversaw consistency across all channels.
  • Devised and executed diverse content marketing strategies.
  • Created collateral materials, customer events, launch and promotional strategies, and successful digital and print campaigns including SEO web content, SEM, advertising, social media, targeted email marketing and public relations.
  • Conducted media relations and crisis communications.
  • Evaluated marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
  • Proofed and edited copy for accuracy, formatting and adherence to style guides.
  • Researched developing trends, new ideas and emerging technologies to improve marketing efforts.

Marketing Director

SharedTEAMS
09.2012 - 06.2014
  • Developed and implemented strategic marketing campaigns in alignment with business goals and objectives.
  • Conducted market analysis and research to identify trends and opportunities.
  • Evaluated competitor activity to inform strategic decision-making.
  • Devised integrated plans for digital, print and word-of-mouth campaigns.
  • Oversaw compelling and optimized marketing materials, including brochures, presentations, blogs, emails, press releases, media pitches and social media content.
  • Established partnerships with key industry influencers.
  • Monitored and adjusted strategies and tactics as informed by data.
  • Edited content and deliverables.
  • Collaborated with cross-functional teams and creatives to develop innovative launches and promotions.
  • Mentored junior team members.

Senior Editor

Yovia
10.2007 - 05.2012
  • Cultivated a loyal, engaged following on social media platforms.
  • Developed original content informed by social listening and independent sources.
  • Improved user experience on clients' websites.
  • Wrote relevant, well-researched and SEO-optimized articles and blog posts.
  • Conducted online research to obtain relevant information and materials.
  • Strengthened content through proofreading and editing.
  • Directed over 100 writers, providing an editorial calendar and proofing work.

Marketing and Sales Manager

DAE Associates
02.1999 - 02.2008
  • Implemented strategic marketing campaigns and sales initiatives.
  • Collaborated cross-functionally to align marketing with overall business objectives, ensuring cohesive messaging across all channels.
  • Enhanced digital presence with standout content and expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
  • Optimized sales processes with streamlined CRM strategies.
  • Improved customer retention rates, relationships and personalized interactions.

Education

Bachelor of Arts - Psychology

Northcentral University
Scottsdale, AZ
06.2006

Some College (No Degree) - Computer Information Systems

County College of Morris
Randolph Township, NJ

Software

Adobe Creative Suite

Microsoft Office/365

Google Suite

Google Analytics

SEMRush

Moz

Similarweb

Hubspot

Buffer

Hootsuite

Cloud Campaign

PageProof

Wordpress

Wix

Linktree

Cision

Meltwater

Buzzsumo

Mailchimp

Constant Contact

Zendesk

Jira

Clip Studio

Movavi

Audacity

Descript

Salesforce

AttractWell

OpenAI

Asana

Slack

Monday

Trello

Toby

Harvest

Clockify

Wave

Kickstarter

Indiegogo

Patreon

Zoom

Google Meet

Google Keyword Planner

Ahrefs

Google Search Console

Majestic

Claude

Grammarly

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Recommendations

David Lanagan SharedTEAMS

I can't express in this brief endorsement how valuable Dina's support has been to the operations of SMB Companies. When I began working with Dina in 2012, she quickly proved herself as an honest, talented, and highly-creative addition to our team. But, at that point, I was unaware how truly valuable she would be to our operations over the next two years!

She has been with SMB through many transitions, working her way from communications manager to marketing director. For a period, she even oversaw the project management elements of our client programs and managed the client project team. All things considered, she has been one of the most (if not the most) valuable members of our team, in it's 4 year history.

__

Tameesha Desangles Yovia

Dina is one of the most hard-charging individuals I've ever had the pleasure of working with. A breath of fresh air: She embraces new opportunities, stays ahead of emerging trends, steps up to the plate and carries more than her fair share of the load. An invaluable team-player, she would be a tremendous asset to any organization.

__

Therese Pope Yovia

Dina was my editor for a blogging project at Yovia. She was a great communicator, organized and kept our team of bloggers on track. She was always pleasant and positive and really enjoyed working with her. Because she was an offsite "virtual" editor, she responded quickly to my emails and answered my questions promptly. Dina is a fantastic editor and I highly recommend her.

Timeline

Integrated Marketing Content Specialist

MedTech Momentum
08.2022 - Current

Marketing Project & Communications Manager

Wax Marketing & Communications
07.2014 - 08.2022

Marketing Director

SharedTEAMS
09.2012 - 06.2014

Senior Editor

Yovia
10.2007 - 05.2012

Marketing and Sales Manager

DAE Associates
02.1999 - 02.2008

Integrated Marketing Communications Consultant

Self
07.1998 - Current

Bachelor of Arts - Psychology

Northcentral University

Some College (No Degree) - Computer Information Systems

County College of Morris

Similar Profiles

CREATE PROFILE
Dina Ely