Dina Ely
Morristown,NJ
Summary
Results-driven B2C, B2B and B2B2C Marketing Director and Integrated Marketing Communications Specialist with 20+ years experience in brand development, strategic multichannel planning, skillful tactical execution and data-based decision making. As an editor and content writer, adept at devising agile content plans and creating engaging content in alignment with brand voice and style. Works well independently as well as collaboratively. Comfortable mentoring others. Adept at managing multiple projects while producing successful outcomes.
Overview
26
26
years of professional experience
Work History
Integrated Marketing Content Specialist
MedTech Momentum
08.2022 - Current
- Suggested and implemented strategic, data-driven content recommendations for over 30 companies.
- Researched and developed buyer personae to inform client communications strategies; utilized Canva to present market research.
- Increased brand awareness for MTM clients by creating compelling marketing copy for various digital and print campaigns.
- Created content for websites and online publications, including targeted SEO strategies.
- Optimized landing page content, resulting in improved user experience and higher conversion rates.
- Crafted long-form articles that educated readers on industry trends, generating increased website traffic and audience engagement.
- Revitalized website copy to better convey company value proposition.
- Enhanced email marketing performance by crafting engaging subject lines and persuasive body copy.
- Generated leads and conversions through well-researched, tailored and engaging social media copy.
- Supported public relations efforts by writing press releases, media alerts and pitch letters.
- Wrote advertising copy for online content, adhering to overarching brand identity and personality.
- Developed product descriptions that effectively showcased features and benefits, driving sales growth.
- Maintained brand voice and style guide through shifting priorities and key messaging.
- Participated in an AI Task Force team to explore and implement AI in marketing copy and collateral.
- Formatted copy to align with project-specific guidelines.
- Reviewed and edited final copy for accuracy and style.
- Managed competing deadlines with efficiency.
Marketing Project & Communications Manager
Wax Marketing & Communications
07.2014 - 08.2022
- Analyzed market trends and competitor data, informing strategic decision-making and campaign adjustments.
- Conducted market research to identify new opportunities and target markets.
- Developed and executed comprehensive integrated marketing communications plans, resulting in increased lead generation and sales conversion.
- Created client brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Oversaw consistent brand messaging across all channels, reinforcing client identity and values.
- Proofed and edited copy to ensure accuracy, formatting and adherence to style guides.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed SEM, advertising and public relations campaigns to generate demand and sales leads.
- Increased client brand awareness and engagement by utilizing social media platforms.
- Enhanced customer engagement with targeted email marketing campaigns and personalized content.
- Authored and optimized website content for improved search engine rankings and increased organic traffic.
- Coordinated public relations efforts to maintain positive public image for clients' products or services, including crisis communications.
- Wrote and distributed press releases to increase brand visibility.
- Devised and executed content marketing strategy to effectively engage target audiences.
- Launched new products with multichannel marketing efforts, achieving high levels of visibility and consumer interest.
- Evaluated success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Marketing Director
SharedTEAMS
09.2012 - 06.2014
- Boosted client brand awareness by developing and implementing strategic marketing campaigns in alignment with overall business goals and objectives.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Devised marketing plans using digital strategies, print advertising and word-of-mouth tactics.
- Oversaw the creation of compelling marketing materials, including brochures, presentations and social media content.
- Planned and executed public relations campaigns to draw positive attention to services and goods.
- Assisted with product placement within multiple markets, supporting sales initiatives.
- Edited content and deliverables for accuracy, style and messaging.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Analyzed campaign effectiveness using KPIs to drive continuous improvement in future initiatives.
- Conducted market analysis and research to identify trends and opportunities.
- Mentored junior team members, fostering professional development within the organization.
- Championed a client-centric approach throughout all aspects of marketing execution.
Senior Editor
Yovia
10.2007 - 05.2012
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Improved user experience on clients' websites with relevant, well-researched articles and blog posts.
- Increased website traffic by consistently producing high-quality, SEO-optimized content.
- Developed original content through social listening and independent sources.
- Conducted online research to obtain relevant information and materials.
- Strengthened content through proofreading and editing.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Managed over 100 writers, providing an editorial calendar and proofing work.
Marketing and Sales Manager
DAE Associates
02.1999 - 02.2008
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
- Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
- Expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
- Optimized sales processes with streamlined customer relationship management strategies.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
Education
Bachelor of Arts - Psychology
Northcentral University
Scottsdale, AZ06.2006
Some College (No Degree) - Computer Information Systems
County College of Morris
Randolph Township, NJSkills
- Marketing communications
- Market research & brand development
- Target audience analysis
- Competitive analysis
- Brand messaging & identity
- Strategy & tactics development
- Marketing analytics
- Multichannel campaigns
- Content strategy & editorial planning
- Digital and print content & storytelling
- Social media copywriting
- Email marketing
- Public relations campaigns
- Crisis communications
- Project management
- Video production/editing
- Photography/editing & Canva assets
- Proofreading & editing
- Fact checking & research
- AP, AMA, APA, Chicago Style
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Integrated Marketing Content Specialist
MedTech Momentum
08.2022 - Current
Marketing Project & Communications Manager
Wax Marketing & Communications
07.2014 - 08.2022
Marketing Director
SharedTEAMS
09.2012 - 06.2014
Senior Editor
Yovia
10.2007 - 05.2012
Marketing and Sales Manager
DAE Associates
02.1999 - 02.2008
Bachelor of Arts - Psychology
Northcentral University
Some College (No Degree) - Computer Information Systems
County College of Morris
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