Demetrios Tzortzis
Centennial,CO
Summary
Seasoned marketing strategist with over 17 years of experience driving growth for Fortune 50/100 and startup companies. Specializes in developing brand strategies and market solutions across diverse industries, employing omnichannel media strategies and data-driven market planning to enhance customer experiences and deliver solid results. Versatility in expertise enables transformation of business challenges into profitable outcomes.
Overview
18
18
years of professional experience
Work History
Director, Industry Strategy & Solution Engineering – CPG & QSR
Acxiom – Big data & technology
09.2017 - Current
- Crafted and implemented Go-to-Market strategies for CPG and QSR brands, boosting market visibility and brand expansion
- Engaged in key industry events for networking, enhancing sales pipeline through speaking roles and expertise sharing
- Vital in early B2B sales stages, leading the strategy for solutions and focusing on ROI during project initiation
- Utilized agile practices and data insights to integrate Acxiom solutions with marketing and advertising tech, ensuring client needs were met by collaborating with various teams
- Coached interns on industry strategy and business initiatives, aiding their career development
- Work closely with delivery team managers helping to support overall business strategy, developing new business opportunities, creating quarterly business review presentations and other client needs
- Act as the key interface between the client and all relevant Acxiom product teams
- Responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account.
Director, Strategy Consultant – Automotive
Acxiom – Big data & technology
- Spearheaded product innovation within the automotive sector, driving a $5M revenue increase over three years with the launch of three data-driven products tailored for automotive needs
- Provided strategic consulting to major clients like General Motors and Lexus, crafting custom solutions that boosted engagement and market presence
- Developed key partnerships, turning a pilot into a multi-year deal that yielded $260K in revenue, surpassing other campaigns by 60%
- Generated over $1.1M in direct revenue through independent strategic projects and persuasive client presentations
- Led focused strategy work and larger-scale cross-functional engagements, collaborating directly with and managing client teams
- Formulated solutions for complex problems using a fact-based, hypothesis-driven approach, leveraging industry knowledge and functional expertise
- Crafted strategies and plans that support clients in realizing their vision, navigating competitive landscapes, and creating shareholder value.
Founder/Owner
Billy Goat Baby Gear – Functional baby accessories – (SOLD)
08.2015 - 01.2018
- Orchestrated the company’s strategic vision, from branding and product design to market entry, achieving a rapid $25K in sales on Amazon within the first quarter
- Innovated in product development and manufacturing, ensuring superior quality and craftsmanship
- Successfully launched and expanded product offerings on a bespoke e-commerce platform, incorporating a variety of SKUs
- Drove social media and content strategy, cultivating a community of 180+ brand ambassadors who engaged in co-creation of products through a data-driven approach
- Implemented a rewards-based loyalty program that magnified brand advocacy and organic content reach by tenfold, optimizing marketing budget
- Founded a community giveback initiative, donating a pair of socks for each pair of shoes sold, aligning brand values with social responsibility.
Associate Principal Consultant - Digital Strategy
Acxiom – Big data & technology
09.2013 - 08.2015
- Directed data-driven CRM, digital strategy, and multichannel marketing for top-tier clients including Payless, American Express, United Airlines, Skype, TIAA and others
- Collaborated with the Global Practice Leader, managing strategic oversight for multiple industry clients
- Developed personalized strategies for Fortune 100 firms using deep quantitative analysis
- Focused on boosting customer acquisition and retention via integrated digital channels
- Crafted segmentation strategies by analyzing behavioral and psychographic data
- Implemented Marketing Maturity Modeling to benchmark and design industry-leading digital roadmaps
- Awarded for exceptional contributions in consulting and thought leadership, notably on the Acxiom Blog
- Managed strategic projects and presentations, prioritizing operational excellence and meticulous detail.
CMO - Digital Marketing Strategist
HirePurpose – Job matching site for veterans
09.2012 - 02.2013
- Managed budgeting and executed diverse digital media campaigns with a focus on optimization
- Crafted and deployed a comprehensive B2C and B2B digital acquisition strategy encompassing SEO, SEM, social media, PPC, and email marketing
- Rolled out marketing automation tools and established customer retention frameworks
- Successfully recruited 22 brands, including nonprofits, for platform engagement within two months
- Generated 650+ veteran leads during beta phase with a 72% completion rate for assessments.
Founder & Chief Marketing Officer
Fresh Twist Media Agency – Digital marketing agency & web design
06.2010 - 09.2012
- Spearheaded business growth, client relations, and managed negotiations, enhancing customer engagement and support
- Executed over 150 projects, overseeing everything from conceptualization to strategy, UI/UX design, and web development
- Managed project operations, crafted strategic work plans, and conducted comprehensive engagement reviews
- Oversaw quarterly budgeting for cross-departmental efforts, driving revenue growth
- Delivered marketing and business development webinars to hundreds of entrepreneurs weekly
- Led a 12+ member team, supervising scalable web design and development initiatives.
Director of Digital Marketing Strategy
AlignNet – Affiliate network & product launch
06.2008 - 06.2010
- Oversaw marketing, sales, and web development teams, reporting directly to the CEO
- Built and managed an affiliate network with a client-centric feedback system
- Devised and executed online marketing campaigns for lead generation and direct sales, driving revenues over $1.2MM
- Forged key industry partnerships and successfully negotiated contracts, impacting overall revenue and strategy
- Pioneered multi-channel digital marketing techniques, including a 10-medium mix and A/B testing
- Rapidly scaled internal lead generation, achieving weekly revenues of $20K within two months
- Enhanced campaign performance by 15-50% through optimization and advanced marketing tactics.
Marketing Manager
AlignNet – Affiliate network & product launch
- Launched a network marketing company, amassing 4,000 customers globally in under 7 months
- Optimized product launch processes, halving time to market and bolstering profits and client satisfaction
- Increased quarterly revenues by over $100k, a 40% jump from the previous year
- Expanded product portfolio from 3 to over 20, diversifying into health, beauty, and energy sectors.
Business Consultant
Accenture – Business & IT consulting
04.2006 - 05.2008
- Enhanced client relations and ensured satisfaction through effective communication and presentation delivery at Astra Zeneca Pharmaceuticals
- Streamlined strategic planning and budgeting, integrating business processes with SAP for forecasting and planning
- Executed business process documentation and played a key role in the development and testing of a census address canvassing system for the FDCA Census Bureau, impacting over 500,000 temporary employees.
Education
BA in Marketing and International Business -
Colorado State University
Ft. Collins, CO05.2006
BS in Spanish Language -
Colorado State University
Ft. Collins, CO05.2006
Skills
- Strategic Planning & Execution
- Digital Marketing Expertise
- Data-Driven Decision Making
- Leadership & Team Management
- Client Relations & Business Development
- Operational Optimization
- Public Speaking & Thought Leadership
- Project Management
Hobbies and Interests
- Cryptocurrency
- Outdoor Activities
- International Travel
Languages
Greek
Native or Bilingual
Spanish
Professional Working
Timeline
Director, Industry Strategy & Solution Engineering – CPG & QSR
Acxiom – Big data & technology
09.2017 - Current
Founder/Owner
Billy Goat Baby Gear – Functional baby accessories – (SOLD)
08.2015 - 01.2018
Associate Principal Consultant - Digital Strategy
Acxiom – Big data & technology
09.2013 - 08.2015
CMO - Digital Marketing Strategist
HirePurpose – Job matching site for veterans
09.2012 - 02.2013
Founder & Chief Marketing Officer
Fresh Twist Media Agency – Digital marketing agency & web design
06.2010 - 09.2012
Director of Digital Marketing Strategy
AlignNet – Affiliate network & product launch
06.2008 - 06.2010
Business Consultant
Accenture – Business & IT consulting
04.2006 - 05.2008
Director, Strategy Consultant – Automotive
Acxiom – Big data & technology
Marketing Manager
AlignNet – Affiliate network & product launch
BA in Marketing and International Business -
Colorado State University
BS in Spanish Language -
Colorado State University
Similar Profiles
Dr Alisha ShirsatDr Alisha Shirsat
Solution Delivery Analyst at THB Technology Healthcare Big data analyticsSolution Delivery Analyst at THB Technology Healthcare Big data analytics
MADHUSUDAN TVMADHUSUDAN TV
Assisant Vice President at THB-Technology Healthcare Big DataAssisant Vice President at THB-Technology Healthcare Big Data
Owuraku Q. QuaysonOwuraku Q. Quayson
Junior Fullstack Developer (NSS) at Big Data Ghana LimitedJunior Fullstack Developer (NSS) at Big Data Ghana Limited