Dena Cazares
Sacramento,CA
Summary
Results-driven professional focused on delivering exceptional support for customer needs. Successfully manages concerns and resolves conflicts to maximize customer satisfaction. Offers strong background in customer relations and communication.
Overview
16
16
years of professional experience
Work History
Senior Store Manager
Smile Direct Club
Sacramento, CA
04.2020 - 12.2023
- Provided strong leadership to enhance team productivity and morale.
- Implemented and developed operational standards, policies and procedures.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Store Manager
Solstice Sunglasses
09.2017 - 03.2020
- Understands and knowledgeable of strategy in conversion control and reading KPI reports
- Managed sales, Team, Inventory and Customer Service
- Arranged store displays through Company Merchandising directive
- Handled local marketing, advertising and vendor showcase events
- Train, delegate and supervise staff to develop and maintain individual selling goals, customer service and product knowledge skills
- Conduct regular meetings with store staff and maintain daily communications binder
- Performed all Platinum training and evaluation for up to 7 employees
- Driving team Consistently to winning monthly incentives, vendor contests, and beat sales Plans.
General Manager
Charming Charlie
02.2014 - 09.2017
- Proven track record in sales performance, training, mentoring and developing others
- Analyzed daily/weekly business reports and considered selling behavior opportunities that may improve overall results of the store
- Proactively established hiring goals to maintain staffing levels with availability that met the needs of the business
- Networked and sourced candidates to build external bench
- Planned and executed all Store Leadership Onboarding and training
- Developed and retained a high-performance leadership and associate team
- Optimized payroll while ensuring solid execution of all Store Operational tasks and activities
- Ensured the store was compliant with all LP and safety policies and procedures.
District Sales Manager
Claire's Boutique
02.2010 - 01.2014
- Responsible for the oversight of district activities to maximize sales, providing a positive Managers experience while minimizing costs
- Drives sales, service, organization, customer satisfaction and profitability goals
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Develops coach and lead Management team to high performing store
- Analyze business trend, managing expenses to maximize profits
- Maintain operational and merchandising standard
District Manager
Hollywood Video
06.2008 - 02.2010
- Recruited, trained and developed store talent
- Provide supervision for team of 15-50 associates and supervises to ensure teams provide exceptional experiences while offering the most entertainment possible to our customers
- Managed multiple locations by maintaining and monitoring all aspects of store operations including financial controls, shrink, labor and operating expenses and compliance with all state and federal laws
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Generated financial and operational reports to assist management with business strategy.
Skills
- Merchandising
- Payroll
- Project Scheduling
- Sales
- Schedule Management
- Quality control
- Expense management
- Business analysis
- Pricing
- Recruiting
- Profit & Loss
- Statistics
- POS Systems
Timeline
Senior Store Manager
Smile Direct Club
04.2020 - 12.2023
Store Manager
Solstice Sunglasses
09.2017 - 03.2020
General Manager
Charming Charlie
02.2014 - 09.2017
District Sales Manager
Claire's Boutique
02.2010 - 01.2014
District Manager
Hollywood Video
06.2008 - 02.2010