Dena Ramsey Lenham

• Continue my role as Creative Director and marketing expert for a 50-year-old manufacturing company (I started here in 1996) when the owner retired and sold the business in April 2024

• Serve as communication connection between established customers and new company owner (phone, email campaigns, direct messaging)

• Continue running social media accounts (7), scheduling, posting, responding, interacting with our customers and end-users

• Continue maintaining, writing, expanding, updating the two company websites

• Schedule and create advertisements regarding the change in ownership

• Transition all graphics, packaging, and merchandising to reflect new ownership

• Assist and advise new owner in learning about the product lines, wholesale customers, end users, and global business

• Elevated company reputation for 28 years through consistent delivery of high-quality creative content, constant helpful communication, and friendly support
• Planned, directed, implemented the company's goal of personally, passionately, authentically serving both wholesale customers and end-users through relationship marketing, in-person events, customized products, and other means
• Developed strategic communication and marketing plans.
• Monitored trends in more than 10 industries to keep our product lines and all creative materials and outlets fresh and engaging
• Created new products based on consumer and retailer needs as well as designed the packaging (Adobe Photoshop) and created merchandising options for retailers
• Created and updated printed materials such as price lists, brochures, signage (all available digitally as well)
• Built and maintained strong relationships with clients all over the world in more than 10 different markets via communication, publications, trade shows, social media, email campaigns, in-store visits, promotional events and more, leading to long-term partnerships, influencer marketing successes, mutual business growth, and repeat business
• Communicated with inactive customers to re-engage them as repeat business, plus brought on new customers via communication (email, phone, social media), trade shows, and visits
• Worked with retailers on in-store programs and social media campaigns to increase their staff knowledge, promote them as product-line sources, and generate new customers for them
• Researched and engaged with influencers to develop and produce mutually beneficial marketing campaigns that increased business for all of us
• Developed two high-impact, interactive and educational e-commerce web sites from concept to completion to every day maintenance, including writing all copy, doing all photography, creating sales specials, and communicating important company information
• Managed, produced, analyzed advertising, email, social media (Facebook, YouTube, Instagram, Pinterest, X/Twitter, MailChimp), and trade show campaigns in order to meet customer needs, end-user needs, and the company's creative visions
• Planned display, classes, promotional material and represented the company at trade shows and consumer events (3 to 8 shows per year)
• Served as owner/president's main assistant for business analysis, strategic planning, confidential discussions, travel assistant and more
• Assisted our production and customer service departments as needed to produce quality products and helpful customer service
• Served as the representative and communicator with customers and end-users to resolve any problems
• Managed multiple projects simultaneously, ensuring timely completion, seamless execution, and sales generation; we served 10+ major markets with diverse customers, end users and locations

• Served as office manager for staff of four therapists and social workers who served Vietnam veterans and their families affected by Agent Orange
• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors
• Administered psychological tests as needed for analysis
• Managed filing system, entered data and completed other clerical tasks
• Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions
• Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems for all patient/client records
• Delivered vital front-line customer service through prompt, helpful responses to phone calls (primarily acute needs from homeless families, drug/alcohol addicts, or people in other stages of crisis) in finding housing, protection, medical care and alcohol/drug rehab facilities.
• Maintained communications and relationships with other community social service organizations and veterans organizations in order to provide all of our clients with needed, life-saving help
• Conducted research, wrote reports, and performed data-entry as needed for the grant writers as they applied for grants
• Served as volunteer coordinator (500+ volunteers) for annual Stand Down event, a 3-day encampment providing homeless veterans and their families with lodging, medical care, job search assistance, child care, and other immediate needs
• Created fliers and advertisements (on a Macintosh) for office and community events
• Drafted correspondence and other documents for our therapists and social workers
• Assisted coworkers and staff members with special tasks on daily basis (such as organizing and assisting with children's charity events, assisting with art therapy projects, taking care of children while their parents were in a therapy session)

• Utilized writing, editing, and proofreading skills to produce engaging and error-free content for three boating-themed newspapers published every other week in the Southern California region
• Responsible for writing or contracting with contributors for three columns that appeared in each issue (Calendar of Community Events, Fishing Report, Boating & Fishing Gear Review)
• Collaborated with the editor to refine drafts, ensuring consistent tone and style across the three editions
• Interviewed individuals by phone, correspondence and in-person to generate interesting topics and write news stories
• Generated ideas for new content series or formats based on audience interests and market trends
• Attended events such as The America's Cup yachting race as reporter and representative of the newspapers
• Took photos to accompany stories
• Assisted the on-staff investigative reporter with research or data collection
• Responsible for building each edition digitally (Quark XPress on Macintosh) to send to press