Dena R. Meyer

• Lead sales, marketing, pricing strategy, and go-to-market execution for owner-occupied active adult residential communities from pre-sales through stabilization.

• Quarterback on-site sales teams, including hiring, onboarding, coaching, performance management, and incentive design tied to absorption and revenue goals.

• Influence sales office design, model presentation, buyer journey, and scheduling to optimize traffic conversion and customer experience.

• Direct pricing strategy, inventory pacing, and release sequencing to maximize velocity and community profitability.

• Implement enterprise CRM systems and KPI dashboards; audit lead follow-up, conversion metrics, and sales activity.

• Partner with development, construction, and marketing to align product design, messaging, and buyer value perception.

• Executive leader responsible for regional operations and residential portfolios serving over 10,000 residents.

• Collaborated with senior leadership to align operational execution, sales strategy, and financial performance.

• Strengthened partner relationships and ensured consistent brand and sales execution.

Led system-wide sales strategy across multi-site residential portfolios in six states.

• Oversaw regional sales leaders and on-site teams; established pricing frameworks, sales processes, CRM standards, and performance reviews.

• Designed and deployed sales incentives to increase traffic conversion, velocity, and revenue.

• Partnered with marketing to analyze campaign effectiveness and optimize traffic generation by market.

• Built a strong sales leadership pipeline through coaching and mentoring.

Led market feasibility, competitive analysis, and buyer demand studies for residential developments exceeding $200M.

• Partnered with architects, designers, and development teams to align unit mix, pricing, and amenities with local buyer preferences.

• Supported repositioning of underperforming communities through product, pricing, and sales strategy adjustments.