Dena Ruehter
Lees Summit
Summary
Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.
Overview
22
22
years of professional experience
Work History
Director of Sales
Addington Place of Lee’s Summit
08.2022 - Current
- Build and cultivate professional referral relationships through outreach visits, attending events, holding events, and through phone and email contact.
- Manage a sales pipeline of 2000+ active accounts using Welcome Home, Vitals, and Aline CRM’s.
- Achieved regional sales targets through effective territory management and relationship building with clients.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Connected with prospects through trade shows and local-area networking.
Director of Business Development
Ignite Medical Resorts St.Mary’s
11.2021 - 03.2022
- Conducted presentations to prospective residents and/or family members and decision makers.
- Identified prospective resident and family member needs, feelings, and perception.
- Probed to pinpoint the needs and goals of the prospective resident.
- Recommended solutions that match prospective resident’s needs; overcame objections by demonstrating benefits and negotiating a mutually beneficial outcome.
- Utilized on-site visits to pre-qualify prospective residents to ensure their appropriateness for the community.
- Completed all residency agreements, financial disclosures, secured proper signatures, and necessary deposits and initial payment.
- Built professional referral sources and key decision makers in the primary and secondary markets.
- Qualified referral sources to determine their ability to send qualified referrals.
- Maintained and cultivated professional relationships so they are not only familiar but comfortable referring to our community.
- Coordinated on-site marketing related events for both prospective residents and professional referral sources.
- Managed and provided accurate, completed and up-to-date budgets, database (CRM), lead contacts and activity.
Sales Associate
Fountains at Greenbriar
12.2020 - 11.2021
- Created and maintained relationships with prospective residents, family members and decision makers.
- Established and cultivated relationships within the community for referral sources using Salesforce CRM.
- Educated prospective residents about the services and amenities offered at the Fountains.
- Met or exceeded weekly key performance indicators.
- Demonstrated a high level of enthusiasm for establishing and building relationships over the phone.
- Practiced discretion and made sound decisions within general policy, procedural, and legal guidelines.
- Delivered results while working in a fast-paced environment.
- Conducted presentations to prospective residents and/or family members and decision makers.
- Implemented and organized professional outreach events.
- Completed all residency agreements, financial disclosures, secured proper signatures, and necessary deposits and initial payment.
Sales Associate
Fountains at Greenbriar
12.2020 - 11.2021
- Created and maintained relationships with prospective residents, family members and decision makers.
- Established and cultivated relationships within the community for referral sources.
- Educated prospective residents about the services and amenities offered at the Fountains.
- Met or exceeded weekly key performance indicators.
- Demonstrated a high level of enthusiasm for establishing and building relationships over the phone.
- Practiced discretion and made sound decisions within general policy, procedural, and legal guidelines.
- Delivered results while working in a fast-paced environment.
- Conducted presentations to prospective residents and/or family members and decision makers.
- Implemented and organized professional outreach events.
- Completed all residency agreements, financial disclosures, secured proper signatures, and necessary deposits and initial payment.
Patient Care Tech
Centerpoint Medical
11.2019 - 12.2020
- Bedside patient care on the Oncology Floor.
- Provide support to patients and families during a crucial time of their life.
- Assist with patient’s ADL’s.
- Work as a team with RN, PT, OT, ST, and Case Manager to provide the utmost patient care.
- Utilize EMR charting.
Director of Community Development
Lee’s Summit Point Health and Rehab
05.2019 - 09.2019
- Reviewed incoming referrals to determine eligibility for admission.
- Coordinated admissions process with hospital case managers, family, patient and team from beginning to end.
- Served as liaison between facility, local hospitals, and case managers.
- Attended a variety of community events.
- Worked closely with the patient's families and facility Social Worker from beginning of referral throughout the patient's stay at the facility.
Director of Community Development
Jefferson Health Care
08.2018 - 04.2019
- Built and maintained relationships with local hospitals and discharge planners.
- Reviewed referrals for potential new residents and coordinated the admission process.
- Worked with the clinical and financial team to determine if the resident meets the qualifications for admission.
- Remained active in Lee’s Summit Chamber.
- Identified needs and create programs to improve services.
Director of Care Design
Nurse Next Door Home Care Services
01.2017 - 08.2018
- Supervised all clinical staff.
- Assisted in the opening of the new business.
- Assisted in the interviewing, training and orientation process of all new staff members.
- Established work procedures and schedules for all staff.
- Incorporated new technologies and paperwork for day to day operations for staff.
- Met and exceeded target marketing visits and calls per month.
- Implemented and organized outreach events.
CNA, HHA, CHPNA
Crossroads Hospice & Palliative Care
03.2003 - 01.2017
- Provided support to patients and families during the end of life process.
- Assisted patients with activities of daily living.
- Built close relationships with patients and families.
- Planned, purchased, and prepared patient meals according to their prescribed diet.
- Maintained records of patient care, condition, and problems and reported to case manager.
Education
Certified Hospice and Palliative Nursing Assistant -
National Board for Certification of Hospice and Palliative Care
03.2008
Certified Nursing Aid -
Baptist Medical Center
Kansas City, MO06.2002
High School Diploma -
Grain Valley High School
Grain Valley, MO05.1995
Skills
- Lead Generation
- Medical Terminology Knowledge
- Focused on enhancing customer satisfaction
- Detail-oriented problem solver
- Building client partnerships
- CRM proficiency in SalesForce, Welcome Home, and Vitals Aline
- Closing strategies
- Leadership experience
- Pipeline optimization
- Sales improvement strategies
- Sales training expertise
- Lead conversion planning
- Trade show representation
Accomplishments
- Achieved and maintained 100% occupancy through effectively building relationships with prospective clients.
- Supervised team of 12 staff members.
- Achieved a positive work environment through effectively starting a schedule and phone tree to promote flexibility and open line of communication.
- Collaborated with team of 17 in organizing a scheduling for a 3 day exhibit for all to have a time to represent.
Timeline
Director of Sales
Addington Place of Lee’s Summit
08.2022 - Current
Director of Business Development
Ignite Medical Resorts St.Mary’s
11.2021 - 03.2022
Sales Associate
Fountains at Greenbriar
12.2020 - 11.2021
Sales Associate
Fountains at Greenbriar
12.2020 - 11.2021
Patient Care Tech
Centerpoint Medical
11.2019 - 12.2020
Director of Community Development
Lee’s Summit Point Health and Rehab
05.2019 - 09.2019
Director of Community Development
Jefferson Health Care
08.2018 - 04.2019
Director of Care Design
Nurse Next Door Home Care Services
01.2017 - 08.2018
CNA, HHA, CHPNA
Crossroads Hospice & Palliative Care
03.2003 - 01.2017
Certified Nursing Aid -
Baptist Medical Center
High School Diploma -
Grain Valley High School
Certified Hospice and Palliative Nursing Assistant -
National Board for Certification of Hospice and Palliative Care
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