Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dena Sauer

Oakland

Summary

Dynamic SaaS leader with a proven track record at Attentive, excelling in cross-functional collaboration and customer-centric product development. Spearheaded initiatives that drove retention and growth for over 1,000+ e-commerce brands, leveraging data analysis and strategic communication to influence product roadmaps and enhance customer satisfaction.

Overview

10
10
years of professional experience

Work History

Director, Product Engagement

Attentive
New York, NY
08.2021 - 05.2025
  • Acted as primary liaison between Product, Engineering, and GTM orgs, ensuring product roadmap reflected customer needs.
  • Wrote SQL queries in Snowflake daily to troubleshoot client issues, analyze adoption trends, and provide data-driven recommendations to Product.
  • Created and maintained internal knowledge base and technical documentation
  • Supported launch of major features, collaborating on requirements gathering, UAT, and enablement.
  • Established structured feedback loops from Customer Success into Product, directly influencing roadmap prioritization.

Director, Customer Success

Attentive
New York, NY
05.2018 - 08.2021
  • Managed a team of 10+ CSMs, driving retention and growth across a portfolio of 100+ e-commerce brands.
  • Built team playbooks, performance metrics, and enablement strategies that scaled operations during company hypergrowth.
  • Partnered with Product to relay customer feedback

Advertiser Associate Account Manager

CJ Affiliate by Conversant
New York, NY
06.2015 - 07.2018

- Recruited, managed and developed publisher relationships on behalf of advertisers in the travel and finance verticals
- Lead optimization efforts with publishers including commission adjustments and paid media campaigns from coordination to execution
- Evaluated client goals and budget to develop strategy to optimize performance while respecting resources
- Assisted in building and presenting the advertiser strategy presentations and quarterly business reviews of results
- Worked closely with the Account Manager and Account Representative to address all client needs and provide technical and administrative support

Education

Bachelor of Arts - Psychology

Duke University
Durham, NC
05-2014

Skills

  • Cross-functional leadership
  • Process Improvement
  • Customer-Centric Product Development
  • Strategic Communication
  • Strategic planning
  • Decision-making
  • People management
  • Project management
  • Project coordination
  • Data Analysis & SQL

Timeline

Director, Product Engagement

Attentive
08.2021 - 05.2025

Director, Customer Success

Attentive
05.2018 - 08.2021

Advertiser Associate Account Manager

CJ Affiliate by Conversant
06.2015 - 07.2018

Bachelor of Arts - Psychology

Duke University
Dena Sauer