Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dena Sauer

Oakland

Summary

Dynamic SaaS leader with a proven track record at Attentive, excelling in cross-functional collaboration and customer-centric product development. Spearheaded initiatives that drove retention and growth for over 1,000+ e-commerce brands, leveraging data analysis and strategic communication to influence product roadmaps and enhance customer satisfaction.

Overview

10
10
years of professional experience

Work History

Director, Product Engagement

Attentive
08.2021 - 05.2025
  • Acted as primary liaison between Product, Engineering, and GTM orgs, ensuring product roadmap reflected customer needs.
  • Wrote SQL queries in Snowflake daily to troubleshoot client issues, analyze adoption trends, and provide data-driven recommendations to Product.
  • Created and maintained internal knowledge base and technical documentation
  • Supported launch of major features, collaborating on requirements gathering, UAT, and enablement.
  • Established structured feedback loops from Customer Success into Product, directly influencing roadmap prioritization.

Director, Customer Success

Attentive
05.2018 - 08.2021
  • Managed a team of 10+ CSMs, driving retention and growth across a portfolio of 100+ e-commerce brands.
  • Built team playbooks, performance metrics, and enablement strategies that scaled operations during company hypergrowth.
  • Partnered with Product to relay customer feedback

Advertiser Associate Account Manager

CJ Affiliate by Conversant
06.2015 - 07.2018

- Recruited, managed and developed publisher relationships on behalf of advertisers in the travel and finance verticals
- Lead optimization efforts with publishers including commission adjustments and paid media campaigns from coordination to execution
- Evaluated client goals and budget to develop strategy to optimize performance while respecting resources
- Assisted in building and presenting the advertiser strategy presentations and quarterly business reviews of results
- Worked closely with the Account Manager and Account Representative to address all client needs and provide technical and administrative support

Education

Bachelor of Arts - Psychology

Duke University
Durham, NC
05-2014

Skills

  • Cross-functional leadership
  • Process Improvement
  • Customer-Centric Product Development
  • Strategic Communication
  • Strategic planning
  • Decision-making
  • People management
  • Project management
  • Project coordination
  • Data Analysis & SQL

Timeline

Director, Product Engagement

Attentive
08.2021 - 05.2025

Director, Customer Success

Attentive
05.2018 - 08.2021

Advertiser Associate Account Manager

CJ Affiliate by Conversant
06.2015 - 07.2018

Bachelor of Arts - Psychology

Duke University
Dena Sauer