Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Denae Hill

Summary

Multifaceted communications professional with a consistent record of achievement in identifying and executing synergies that enable business growth and improve market position. Possesses the capacity to formulate unique business solutions for large key-to-the-mission initiatives and the tenacity to attract, recruit, and manage the teams that execute them. Adept at accelerating business growth through innovations in social media, curation of public relations campaigns, and automation for business internal and external communications.

Overview

6
years of professional experience

Work History

Essencemediacom

Senior Media Planner
01.2022 - Current

Job overview

  • Researched, recommended, and implemented media plans with a focus on traditional, digital, and social media making sure campaign objectives were met within 1.2x the budget.
  • Developed a comprehensive media plan to target and engage user segments resulting in an impressions increase of 40% and a click-through rate of 3.2x.
  • Utilized research to plan, analyze and optimize strategies and tactics in a multi-channel marketing environment.
  • Monitored and analyzed post-campaign performance to assess the effectiveness of the media plan and optimize performance.
  • Optimized campaigns resulting in an increase in ROA by 43%.
  • Managed cross-functional teams across multiple international markets, executing targeted marketing strategies for Gen Z and multicultural audiences.
  • Curating experiences at conferences, sports centers, and other offline experiences for increasing brand exposure and relationship with Google Pixel users with the Grammy's, NBA, and other partnerships

LUXE COLLECTIVE GROUPE

Senior Media Planner
11.2021 - 03.2022

Job overview

  • Implemented a mobile-first strategy and utilized multi-touch attribution techniques to optimize media performance for digital campaigns and track return on investment, leading to a 2.5x increase in conversions.
  • Created campaigns with Luxury Fashion brands like Harry Winston to promote brand loyalty and expand to international audiences, growing the follower base by 15% in four months.
  • Crafting and managing digital campaigns leveraging influencers, retargeting, programmatic, display, search, and social which resulted in a 19% increase in brand visibility and a sales increase of 21%.
  • Managed media plans with a budget of $2.5M allowing an effective stretch of the media budget and delivering successful campaigns on time and on budget
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.

PUBLICIS GROUPE, PUBLICIS HEALTH MEDIA

Associate Media Planner
05.2021 - 11.2021

Job overview

  • Incorporated media database technologies such as tagging, tracking, and ad service metrics
  • Developed integrated campaign strategies, incorporating media outreach initiatives across multiple
  • Developed customized media plans and strategies that incorporated online, print, and mobile advertising, to gain maximal target audience reach within the budget while monitoring and analyzing media performance data regularly.
  • Improved target audience reaches by 25%, achieved 18% savings in media spend, and increased click-through rates by 23%.
  • Utilized influencer marketing, including collaborations with Kat Graham, to boost engagement and drive results on TikTok

DIGITAL MANAGER AND PUBLIC RELATIONS SPECIALIST
01.2021 - 05.2021

Job overview

  • Administered marketing calendar and posted new content to coincide with new product and service releases
  • Analyzed and reported social media and online marketing campaign results
  • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement
  • Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile, and marketing systems
  • Managed social media accounts for 4 clients, generating interest for existing and upcoming product or service releases
  • Curated digital and physical events for business in the Southshore community
  • Created Press Release for events in the community as well as fostered relationships with media professionals

Leo Burnett

Strategist and Social Media Manager
08.2019 - 01.2020

Job overview

  • Leo Burnett (A Publicis Company)
  • Analyzed and reported social media and online marketing campaign results
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media
  • Monitored the online presence of the brand to engage with users and strengthen most customer relationships
  • Engaged online audiences by placing a strong focus on sales process support and responding to
  • Creating Public Relations Campaigns including social media and news media presence inquiries and comments timely and knowledgeably
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
  • Developed paid client ads for use on diverse social media platforms, achieving an average increase of 45% of users per ad, Provided administrative support to senior team members
  • Gather information on customer opinions and adjust plans to capitalize on current trends
  • Prepared social media posts and videos with an eye for viral content strategies
  • Built media kits in support of specific strategic initiatives
  • Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues and external contacts
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
  • Worked with Communication Director to design campaigns for state concerns, resulting in a 50% increase in outreach

HYDE PARK CHAMBER

COMMUNICATIONS MANAGER
01.2018 - 08.2019

Job overview

  • Wrote press releases for routine use and crisis management
  • Provided administrative support to senior team members
  • Gather information on customer opinions and adjust plans to capitalize on current trends
  • Cultivated and maintained strong relationships with media outlets
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
  • Developed original content for blog posts and website articles
  • Built media kits in support of specific strategic initiatives
  • Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues and external contacts.

SOLSEI MEDIA

DIGITAL MEDIA SPECIALIST
10.2017 - 06.2019

Job overview

  • Created video content showcasing a variety of entertainment for different personalities
  • Digital Marketing for SolSei Media including the curation of social media plans for personal brands
  • Recruiting talent and negotiating brand deals for influencers
  • Created audio scripts for podcasts, commercials, interviews, and audio shows
  • Graphic Design, Adobe Creative Suite and Canva Design
  • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments

Education

CHICAGO STATE UNIVERSITY
Chicago

Bachelor of Science from Communication, Media Arts and Theater, Computer Science
05.2021

University Overview

Skills

  • Multimedia Presentations
  • Social Perceptiveness
  • Marketing Materials
  • Internal Communications
  • Campaign Implementation
  • Strategic Corporate Guidance
  • Market Trend Analysis
  • Media Development
  • Public Relations
  • Media Buying
  • Media Plans

Timeline

Senior Media Planner
Essencemediacom
01.2022 - Current
Senior Media Planner
LUXE COLLECTIVE GROUPE
11.2021 - 03.2022
Associate Media Planner
PUBLICIS GROUPE, PUBLICIS HEALTH MEDIA
05.2021 - 11.2021
DIGITAL MANAGER AND PUBLIC RELATIONS SPECIALIST
01.2021 - 05.2021
Strategist and Social Media Manager
Leo Burnett
08.2019 - 01.2020
COMMUNICATIONS MANAGER
HYDE PARK CHAMBER
01.2018 - 08.2019
DIGITAL MEDIA SPECIALIST
SOLSEI MEDIA
10.2017 - 06.2019
CHICAGO STATE UNIVERSITY
Bachelor of Science from Communication, Media Arts and Theater, Computer Science
Denae Hill