Denali Gould
Orange County,CA
Summary
Hard-working, diligent professional, with 10+ years experience in e-commerce development, brick & mortar business management. With proven knowledge in competitive, effective annual growth planning, and strategic bossiness analysis.
Track record of multiple successful business ventures and leading teams to surpass profit expectations, while delivering supreme success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder, Owner, Designer, & Operator
Denali Brand
04.2010 - Current
- Maintaining 89.9% average sales margin over last 5 years, to date.
- Design, fabric sourcing, & quality control throughout garment production process for Denali Brand clothing & swimwear lines.
- Sourcing future top selling products, using analyzed seasonal market knowledge and strategic, business projections.
- Forming mutually beneficial, long-term vendor relationships.
- Management over entire garment design, production & marketing processes.
- All aspects of E-commerce for denalibrand.com.
- Boutique, in-person pop up shop, scheduled events.
- Celebrity and influencer wardrobe, styling & contract negotiations.
- Production of brand collaboration ad campaigns.
- Online website design and development.
- Management of all warehouse operations.
- Superior customer support & customer retention.
- Public relations.
- Product flow, inventory management, quarterly business analysis & strategic growth planning.
- Social media content creation, curation, search engine optimization & digital marketing.
- Intern & employee management.
- Internet content creation, specs, data entry, commercial product photography.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Outside Sales Representative
Billabong
07.2012 - 06.2019
- Maintained 10% business growth year over year, annually.
- Data entry & clearance to create product replenishment purchase orders for Macy's, Sport Chalet, & Zappo's e-com business.
- Web content, data entry & MTPA form creation for key accounts.
- Conducted effective, seasonal product line presentations for retailers at trade shows and in-store.
- Established new accounts through market research and personal visits to meet with potential customers.
- Special make up (SMU) orders for high-volume retailers.
- Incremental growth & strategy planning.
- Order entry, maintenance & replenishment.
- EOM business analysis.
- Social media consulting.
- Collaborated with board members to provide customer feedback and recommend operational changes to meet emerging trends.
- Fixture allocation & collaboration with internal merchandising team.
- Monitored competitor activities to enhance market knowledge & maintain competitive advantage.
- Key account event planning & production.
Outside Sales Representative
Element Skateboards
11.2012 - 05.2017
- Managed customer accounts to secure customer satisfaction and repeat business.
- Data entry & clearance to create product replenishment purchase orders for Macy's, Sport Chalet, & Zappo's e-com business.
- Collaborated with cross-functional teams to identify and address customer needs.
- Provided customers with fixture allocation and visual merchandising strategies to drive optimal sales.
- Utilized CRM software to manage customer accounts and track performance metrics.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Outside Sales Representative
Bikini Junkie
03.2015 - 03.2016
- Pioneered brand's product offering.
- Entered and maintained orders
- Provided primary customer support
- Prospected and conducted face-to-face sales meetings with CEO and brand directors throughout territory.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Collaborated with internal teams to fulfill orders and meet customer needs
- Attended trade shows and conferences regularly to increase brand visibility.
- Monitored competitor activities to maintain competitive advantage.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
- Utilized customer feedback to identify new product opportunities and market trends.
- Negotiated prices, terms of sales and service agreements.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
Outside Sales Representative
DAKINE
12.2012 - 12.2015
- Pioneered Dakine women's swimwear and sportswear range.
- Exceeded monthly sales targets and quotas consistently.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Data entry & clearance to create product replenishment purchase orders for Macy's, Sport Chalet, & Zappo's e-com businesses.
- Developed and implemented successful sales strategies to increase & maintain revenue in assigned territories.
- Conducted market research and EOM analysis to identify key customer segments.
- Retained excellent client satisfaction ratings through outstanding primary customer support.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Visited customer locations frequently to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Attended trade shows and conferences regularly to increase brand visibility & present seasonal product lines.
- Built strong client rapport to establish diversified network of connections.
- Monitored competitor activities to maintain competitive advantage.
Visual Merchandising Manager
Merrilee's Swimwear
01.2011 - 09.2014
- Regularly doubled sales quota and was consistently ranked #1 in weekly employee sales.
- Analysis of EOD sales, reported directly to company owner on a nightly basis.
- EOM sales analysis review.
- Training and management of newly hired employees.
- Visual story-telling through merchandising store front and window displays.
- Helped store adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
Fashion Design Merchandising Internship
RVCA
03.2011 - 11.2011
- Liaison between RVCA M&D Teams & China-based garment manufacturers.
- Developed technical packets, complete with proper Pantone assignments.
- Created seasonal mood boards for RVCA's Women's M&D Teams
- Collaborated on seasonal product styling for lifestyle, campaign & product photo shoots.
- Interacted with executives by phone, e-mail & in-person to provide information.
- Sorted and organized files, spreadsheets, and reports.
- Maintained accurate records and documentation of projects to inform stakeholders of progress and updates.
Education
Fashion Design & Business
Orange Coast College
Costa Mesa, CA2012
Skills
- Interpersonal Communication
- Negotiation
- Sales Management
- Warehouse Operations
- Entrepreneurship
- Customer Relationship Management (CRM)
- Business Development
- Web Development
- E-Commerce
- Digital Marketing
- Operations Management
- Strategic Planning
- Staff Management
- Consulting
- Organizational Structuring
- Trends Analysis
- Financial Management
- Contract Management
- Business Administration
- Customer Acquisition
- Sales Expertise
- Social Media Management
- Product Development
- Profit and Loss Management
- Advanced in AS400, B2B, NuOrder, Wordpress, & Shopify
- Proficient in Excel, PowerPoint, Word, Outlook, and Google Suites
- Highly skilled and self-taught in audio recording, editing, sound mixing and mastering
Accomplishments
- Conducted industry insider seminar at FIDM (Fashion Institute of Design Merchandising) 2017
- Organically grew Denali Brand audience to 45.3K followers on Depop platform
Honors Awards
Orange County's Fashion Designer Of The Year - RAW Artists (12/01/13)
Certification
- Orange County’s Fashion Designer Of The Year - RAW Artists Dec 2013
Languages
English
Native or Bilingual
Spanish
Limited Working
Hebrew
Limited Working
French
Elementary
German
Elementary
Timeline
Outside Sales Representative
Bikini Junkie
03.2015 - 03.2016
Outside Sales Representative
DAKINE
12.2012 - 12.2015
Outside Sales Representative
Element Skateboards
11.2012 - 05.2017
Outside Sales Representative
Billabong
07.2012 - 06.2019
Fashion Design Merchandising Internship
RVCA
03.2011 - 11.2011
Visual Merchandising Manager
Merrilee's Swimwear
01.2011 - 09.2014
Founder, Owner, Designer, & Operator
Denali Brand
04.2010 - Current
Fashion Design & Business
Orange Coast College