Denee Weathers
Charlotte,NC
Summary
Results-driven Social Media Specialist bringing 5+ years of experience creating, implementing, and optimizing social media strategy for companies and brands. Focused on utilizing background in Marketing to generate revenue through the use of Social Media.
Overview
5
5
years of professional experience
4
4
Certifications
Work History
Social Media Manager
The Silencing Machine
Charlotte, United States
04.2018 - 01.2022
- Analyzed and reported social media and online marketing campaign results.
- Drove Merch sales up by 40% in 2021 compared to 2020
- Designed and implemented social media strategies to align with business goals that drove engagement up by 25% in quarter 4 compared to quarter 3 in 2021.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Office Administrator
Charlotte Martial Arts Academy
Charlotte, NC
01.2020 - 09.2021
- Posted on-brand social media content and increased customer engagement by 10% from January to September 2021.
- Increased ad lead conversion rate by 14% during Covid-19 shutdown
- Used Canva and Adobe Photoshop to create graphics for digital and print marketing materials
- Developed social media calendar for email blasts, social media posts, and campaigns.
Marketing Graphic Designer
Catawba College Environmental Center
Salisbury, NC
02.2018 - 05.2018
- Worked with team to generate social media marketing strategies to increase online presence.
- Increased brand awareness and reach by 25%
- Utilized email and phone marketing to recruit students to attend Summit.
Education
Bachelor of Arts - Music Performance
Catawba College
Salisbury, NC12.2018
Skills
- Ad Copywriting
- Paid Social Media Ads
- Digital Marketing: Tik Tok, Facebook, Instagram and YouTube
- Adobe Creative Suite
- Logo design, and Illustration
- Email Marketing: Constant Contact
- Google Analytics 4
- Advertising Strategy
- Email Marketing: Constant Contact
Certification
- Google Analytics, Linkedin - 2022
- Inbound Marketing, Hubspot - 2022
- Social Media Marketing, Hubspot - 2022
- Graphic Design, Calarts, Coursera - 2021
Volunteer
The Georgia Ballet
- Met with Marketing Manager Joi Jaimson Identified faults and communicated solutions for improving profitability, fan engagement and online presence.
Family Mankind- Domestic Violence Non Profit Organization
- Met with founder Mr Burgess to identify social media faults and communicate solutions for improving website traffic and online presence.
Timeline
Office Administrator
Charlotte Martial Arts Academy
01.2020 - 09.2021
Social Media Manager
The Silencing Machine
04.2018 - 01.2022
Marketing Graphic Designer
Catawba College Environmental Center
02.2018 - 05.2018
Bachelor of Arts - Music Performance
Catawba College
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