Denis Lee Friesen
Southern California,CA
Summary
Entrepreneurial sales and operations leader with $5M+ in total cash collected across personal ventures and direct sales roles. Proven ability to launch and scale businesses, close high-ticket offers, and deliver value that drives customer loyalty and referrals. Founded and operated an installation company contracted with The Container Store, managing all aspects of operations, finance, hiring, and client delivery while overseeing multimillion-dollar projects. Consistently outperformed quotas in high-pressure, door-to-door and consultative sales environments by building trust quickly, solving problems, and executing with integrity. Skilled at leading teams under tight deadlines, fixing broken processes, and turning complex challenges into streamlined results.
Overview
8
8
years of professional experience
Work History
Founder/Lead Installer
Panda Property Solutions
01.2024 - Current
- Founded and scaled a business delivering The Container Store’s custom closet lines across Southern California.
- Oversaw all core business functions: operations, finance, hiring, training, customer service, and on-site execution.
- Directed the full project lifecycle—scheduling, installations, punch lists, and client satisfaction.
- Pivoted into lead generation and independent projects after The Container Store’s bankruptcy, showcasing adaptability and business development skills.
- Built a strong reputation for quality and client relationships, driving repeat business and referrals.
Installer/Team Lead
The Container Store
01.2021 - 01.2024
- Installed premium custom closets for high-end clients, leading crews across Texas and multiple states.
- Acted as the primary client contact—resolving issues proactively and ensuring a seamless customer experience.
- Maintained exceptional quality and speed in one of the most detail-oriented installation roles in the industry.
- Successfully installed over $5M worth of product in 3.5 years, consistently meeting client and project deadlines.
Retail Sales Consultant
Shentel Telecommunications (T-Mobile)
01.2021 - 01.2021
- Top performer within two weeks of training by applying a consultative, needs-based selling approach instead of feature pushing.
- Increased customer lifetime value (LTV) by upselling devices and plans through solution-focused conversations.
- Converted walk-in traffic into qualified leads by actively listening, building rapport, and adding value at every interaction.
- Consistently exceeded sales goals through a disciplined, metrics-driven approach to performance tracking.
Sales Representative
Vivint Smart Home
01.2020 - 01.2021
- Hit 150% of quota in the first 6 months, generating over $500K in cash collected.
- Mastered high-pressure door-to-door sales by building trust quickly, listening first, and solving real customer problems.
- Consistently closed deals with prospects who initially “weren’t buying today” by highlighting the convenience and security of Vivint products.
- Owned the entire sales process—prospecting, pitching, overcoming objections, account setup, and follow-through.
- Built lasting customer relationships; many clients stayed connected well beyond the sale, driving loyalty and referrals.
Sales Representative
Harrisonburg Honda and Hyundai
01.2018 - 01.2019
- Closed 50% of qualified leads, consistently outperforming peers.
- Ranked as a top seller for add-on and back-end products, driving higher customer lifetime value (LTV).
- Practiced a consultative, script-free sales approach—listening first, tailoring solutions, and earning customer trust.
- Built a steady referral pipeline by delivering on promises and maintaining strong client relationships.
Education
Bachelor of Science - Bio Chemistry
Mississippi State University
Starkville, MSSkills
- High-Ticket Sales – Closing complex, big-ticket offers with integrity and confidence
- Customer Experience – Delivering value that earns loyalty and 5-star reviews
- Entrepreneurship & Resilience – Starting businesses from scratch, learning from failures, and adapting to succeed
- Trust Building – Establishing credibility quickly and maintaining strong client relationships
- Leadership Under Pressure – Guiding teams through chaos, tight timelines, and high-stakes situations
- Process Improvement – Identifying inefficiencies and implementing fixes that drive performance
- Consultative Selling – Driving revenue growth without gimmicks or sleazy tactics
Timeline
Founder/Lead Installer
Panda Property Solutions
01.2024 - Current
Installer/Team Lead
The Container Store
01.2021 - 01.2024
Retail Sales Consultant
Shentel Telecommunications (T-Mobile)
01.2021 - 01.2021
Sales Representative
Vivint Smart Home
01.2020 - 01.2021
Sales Representative
Harrisonburg Honda and Hyundai
01.2018 - 01.2019
Bachelor of Science - Bio Chemistry
Mississippi State University
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