Denise Alanis

This role focuses on managing marketing and project initiatives aligned with brand objectives, ensuring seamless execution, stakeholder management, and adherence to compliance standards. It also includes overseeing the KOL (Key Opinion Leader) contracting process for the division.

• Lead the end-to-end planning, execution, and delivery of marketing projects for the Adult Nutrition global division. This includes scope definition, resource allocation, timeline management, and post-project evaluation.
• Analyzed data from various sources, such as surveys, to inform decision-making related to projects.
• Negotiated contracts with vendors and suppliers based on company objectives and budget constraints.
• Drafted reports summarizing progress made on projects for review by executive leadership team.
• Ensured compliance with applicable laws, regulations, policies and procedures throughout the life cycle of each project.
• Built and established strong partnerships with teams, vendors and contractors.

• Assisted in leasing and marketing activities.
• Analyzed customer feedback from surveys to identify areas of improvement in services provided.
• Conducted market research on current trends in the property market.

• Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
• Researched industry trends, competitor activities, and best practices in influencer marketing.
• Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
• Identified new opportunities for collaborations with influencers to increase visibility of the brand.
• Analyzed data from campaigns to identify areas of improvement or optimization.

• Successfully developed and executed a holistic international brand strategy aimed at enhancing brand awareness, loyalty, and market share.
• Conducted thorough market research and competitive analysis to identify trends, consumer behaviors, and growth opportunities.
• Strategically planned and implemented global marketing campaigns that effectively engaged diverse cultural and regional audiences.
• Crafted compelling and consistent brand messaging, including content localization for international markets.
• Managed relationships with international buyers, ensuring effective account maintenance.