Denise Baffa
Irvine,CA
Summary
Strategic marketing professional with flawless record of planning, executing, and measuring world-class marketing events and programs in competitive business environments. Insightful, positive, and highly collaborative with strong attention to detail. Laser focused on innovation and business growth. Customer-driven approach with the ability to successfully engage cross-functionally. Self motivated, driven, out of the box thinker with a calm and confident demeanor.
Overview
19
19
years of professional experience
Work History
Principal and Lead Project Manager
Flying Colors Marketing
03.2023 - Current
- Outsourced/contract corporate event management and execution services. Over twenty years experience in planning and executing highly successful corporate events of all kinds.
- Our expertise is in supplementing in-house teams with best-in-class turnkey event services as a seamless extension of your marketing team.
- Creative, strategic, tactical, and analytical approach to every event that we manage.
- Our goal is to exceed your expectations and ensure that each event comes off with "flying colors".
Senior Manager, Meetings and Events
Edwards Lifesciences
04.2022 - 03.2023
- Strategic corporate meetings and events management for the market leader in cardiac device technology.
- Took the lead role in contract negotiations with event venues and vendors which saved the company thousands of dollars.
- Cross functionally engaged with Business Unit event leads on internal and external event strategies, planning, and execution.
- Successfully lead project management of North American National Sales Meeting with over 1,200 attendees.
Senior Manager, Events and Marketing Programs
Illumio Corporation
03.2021 - 04.2022
- Managed strategic marketing programs and corporate events for North America business.
- Events included: global user conference, trade shows, field events, sales kickoff, and executive advisory boards.
- These programs and events contributed to double-digit revenue growth and new customer acquisition.
- Illumio is a fast-growing company in IT security visibility and micro-segmentation solutions that protect large enterprises from ransomware breaches.
Senior Global Marketing Events and Programs Manager
Quest Software/Dell/One Identity
11.2013 - 08.2020
- Global responsibility for all aspects of corporate events including trade shows, meetings, conferences, virtual/digital events, annual sales kickoff, customer/partner engagement events, executive advisory boards and incentive programs.
- Successfully managed a team of four internal marketing professionals as well as contractors and vendors worldwide.
- Program manager for UNITE conferences: One Identity's customer and partner events held annually in North America, EMEA and APJ.
- Grew attendance from 80 attendees to over 800 globally in three years and accomplished triple-digit pipeline growth as a direct result of UNITE.
- Managed a $7M+ annual marketing budget.
- Experienced high double-digit growth in marketing event-sourced pipeline and revenue YoY.
Senior Manager, Global Marketing Programs and Events
QLogic Corporation
01.2005 - 08.2012
- Global management of all aspects of field and corporate event marketing programs (conferences, trade shows, meetings, sales events) and lead/demand generation activities.
- Managed internal and external facing events from 5-5,000 attendees globally including QLogic FUSION customer and partner conference annually.
- Drove development and execution of integrated event programs with multi-touch components to drive business objectives into the channel, through OEMs and end users.
- Lead a team of five internal direct reports and dozens of outside contractors and agencies.
- Maintained close engagement with sales team and executive leadership to establish highest level of cooperation, driving business success and exceeding revenue objectives.
Education
Marketing -
San Diego State University
Skills
- Ability to think and operate with intention, purpose and care
- Skilled Collaborator driven to unlock the best solutions and outcomes possible
- Bold and unconstrained in problem solving; driving innovation
- Customer focused Exceed customer expectations focused on customer success which drives company success
- Outstanding verbal and written communicator
- Expertise in many contact management and database programs including Salesforce as well as all Microsoft Office applications
- Excellent working knowledge of social media channels
- Experienced technical event producer with working knowledge of audio visual technology
References
Excellent Personal and Professional References available upon request.
Cooking, travel, sports, community service; I love animals!
Mediterranean cooking is my specialty. I've traveled to over 40 countries. I'm a bigger sports fan than my husband. I strongly believe in giving back to the community and participate in several community outreach programs. I have a great love for all animals. Polar bears are my favorite!
Timeline
Principal and Lead Project Manager
Flying Colors Marketing
03.2023 - Current
Senior Manager, Meetings and Events
Edwards Lifesciences
04.2022 - 03.2023
Senior Manager, Events and Marketing Programs
Illumio Corporation
03.2021 - 04.2022
Senior Global Marketing Events and Programs Manager
Quest Software/Dell/One Identity
11.2013 - 08.2020
Senior Manager, Global Marketing Programs and Events
QLogic Corporation
01.2005 - 08.2012
Marketing -
San Diego State University
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