Summary
Overview
Work History
Education
Skills
Timeline
Generic

DENISE BETHEL

San Francisco,California

Summary

Dynamic strategic leader with over 20 years of experience in partnerships, business development, sales, marketing and operations, recognized for an intuitive ability to align initiatives with organizational goals. Expertise in leveraging analytics and data insights to develop innovative solutions that enhance revenue, streamline operations, and improve visibility across teams. Proven track record of guiding high-performing teams and implementing strategic initiatives that drive measurable business success while fostering a collaborative environment. Committed to maintaining alignment between short-term objectives and long-term vision, ensuring sustainable growth and adaptability in a rapidly changing business landscape.

Overview

15
15
years of professional experience

Work History

Senior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing

CalCPA
11.2022 - Current


  • Managed combined budget of $5 million dollars, with responsibility for revenue increase yearly by 10%.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Manage sales team with account executives and account managers to work directly on membership recruiting, educational CPE sales, and event sales.
  • Contributed to revenue growth by driving successful partner marketing campaigns that generated new business opportunities.
  • Continuously assessed the competitive landscape to identify opportunities for differentiation and growth through strategic partnerships.
  • Leveraged industry events and conferences to cultivate new connections and foster existing relationships with key stakeholders.
  • Facilitated strong relationships with partners that resulted in joint ventures or co-marketing efforts leading to mutual success.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Senior Program and Project Manager

UiPath
09.2018 - 07.2019
  • Responsible for program project planning, including assigning and seeing through all deliverables, KPIs, BMO’s, and task management.
  • Oversee and coordinate all internal communication pieces, plans and messaging.
  • Strategize, organize, implement and run programming initiatives, including partner enablement, business and finance revenue recognition, operational organization, workforce management and project management.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Provided detailed project status updates to stakeholders and executive management.
  • Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
  • Ensured projects aligned with strategic objectives, working closely with senior management to refine project goals.

Director, Strategic Planning and Business Development

Trust Management Services
11.2015 - 09.2018
  • Responsible for daily operations of 20+ employees, focusing on strategic planning, new business development, legal and communications strategies; analyzing and reviewing process flow, and implementing LEAN process to improve employee productivity and output by 55% within first 6 months and 120% faster AP processing time
  • Launched company website and newsletter for clients, industry brokers and partners nationally which increase online and social media presence.
  • Held virtual and in-person meetings with clients by providing account updates and industry news; resulting in increased client engagement by 200% and client click through ratios from online newsletters by 300%
  • Negotiate pricing and contracts for all new and renewing clients by providing RFPs, and designing and launching new outreach to potential clients
  • Developing yearly/quarterly/monthly forecasts, projections and initiatives for 250+ clients
  • Developed and worked with general counsel on risk management initiatives for governmental compliance

Business Development Manager, Wound Care Manager, Physician Liaison, Marketing, Strategic Planning

Seton Medical Center
10.2010 - 10.2015
  • Responsible for marketing and revenue growth of medical service revenue for Surgery, Oncology, Radiology, Women’s’ Health, Infusion Center, Wound Care, Breast Health Center, Diabetes Center, and Urgent Care. Campaigns include social media outreach and advertising
  • Managed staff of 30 employees in Centralized Scheduling, Wound Care, Surgery Scheduling and Pre-Authorizations
  • Implemented LEAN process within all departments managed. Productivity increases of 25% within first quarter of implementation across departments.
  • Developed, trained and managed customer services and recovery team, tasked with improving patient experiences with the hospital.
  • Developed and implemented all sales calls, marketing campaigns, strategic initiatives, service-lines, and community and business-to-business outreach; achieve quarterly growth by increasing referral volumes in 4 assigned departments by 10% each quarter
  • Oversaw insurance authorization team, ensuring services rendered at hospital were properly billed for and revenue was collected; recaptured $1M+ in unbilled and uncollected revenue within first 6 months
  • Additional results: increased commercial business in radiology by 25% in 6 months and 55% in 12 months, increased GI Lab by 20% in 12 months, recruited 12 physicians for outpatient surgery in 3 months, brought in 23 new Emergency Room referrers in 6 months, achieved 110% of quota within first 3 months, and continued trending over 110%

Education

MBA -

Notre Dame de Namur University
Belmont, CA
01.2018

BS - Industrial Psychology

University of San Francisco
San Francisco, CA
01.2002

Skills

  • Collaborative leadership
  • Key performance indicators
  • Stakeholder relations
  • Prospecting skills
  • Marketing
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • Charismatic leader
  • Creativity and innovation
  • Business planning
  • Business development
  • Sales management
  • Relationship building
  • Cross-functional team leadership

Timeline

Senior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing

CalCPA
11.2022 - Current

Senior Program and Project Manager

UiPath
09.2018 - 07.2019

Director, Strategic Planning and Business Development

Trust Management Services
11.2015 - 09.2018

Business Development Manager, Wound Care Manager, Physician Liaison, Marketing, Strategic Planning

Seton Medical Center
10.2010 - 10.2015

BS - Industrial Psychology

University of San Francisco

MBA -

Notre Dame de Namur University

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