Denise Custance
Atlanta,GA
Summary
Highly experienced in prospecting, presenting, and closing, I consistently demonstrate a hardworking nature and positive attitude. My reputation is built on innovative thinking and approaching challenges with energy and confidence. I possess a strong background in relationship building, organization, and problem-solving, enabling me to establish successful client relationships that drive revenue and business growth in the short and long term. Thriving in collaborative team environments while maintaining independence and self-drive is where I excel.
Overview
18
18
years of professional experience
Work History
New Account Manager- US and Canada
CSA Group
10.2021 - 02.2024
- Establish new account relationships within the High Tech, Lighting and Wiring vertical
- Emphasizing the entire value of applicable testing for clients to acquire the necessary Safety Model Certification in North America
- Development and implementation of all new accounts and the appropriate Safety or Performance Test Plan
- Identify additional testing that may be needed to ensure safety of device/product
- Ie:) RoHS, EMC, FCC
- Collaborate with the Global Market Access Group to ensure correct standards and testing for clients to obtain international access to sell their devices/products
- Prepares written proposals of costs along with collaborating with our Technical Specialist and the client's engineers to ensure the proper standards to obtain a Certificate of Compliance to sell products/devices into multiple countries
General Manager
Tradesmen International
05.2019 - 11.2020
- Managed direct reports to obtain new clients in need of temporary construction workers
- Hire and onboard the temporary construction workers
- Manage the schedule of available workers
- COVID LAYOFF
National Account Manager
Freedom Communications
09.2013 - 04.2015
- Manage QSR, Casual Dining, Drug Stores, Packaged Goods, Grocery Stores, Office Supply Stores, and Wine/Spirits business for all Freedom News Group products
- Create new marketing initiatives for clientele through traditional media and non-traditional marketing and sponsorship opportunities, digital media sales, SEO
- Build strong relationships with buyers and rep firms that manage National Accounts
- Manage and negotiate National Retailers that include CVS, Rite Aid, Walgreens, National Grocery Store Chains, Office Supply Retailers, National/ Regional Restaurants marketing campaigns and create specialized programs that address their needs
- Increase all regional and national business through both traditional advertising and incremental funds through events, sponsorship and brand equity programs
- Engage and create relationships with CEO and key decision makers
- Work with ancillary publications with special Custom Content Marketing Programs that generate more revenue than traditional sales
- Manage a desk of business min $7.9 Million in annual sales
- Created new opportunities for non-traditional clients to spend dollars that do not take away from inventory sales that create new and exciting opportunities
Associate Publisher
Sandow Media
03.2010 - 04.2012
- Recruited by Sandow Media to lead the sales market locally, develop new clients, increase revenue and new sales opportunities through events and online initiatives, digital media sales, SEO
- Prospected and developed over 60 key relationships in the luxury shelter industry
- Managed and motivated the Orange County Sales Team
- Networked clients together to help generate revenue opportunities
- Successfully brought 40 new businesses to clients
- Created and executed an average of 2 signature events and 6 small scale events annually
- Built relationships with clients by sustaining solutions that support clients' business and increasing revenue by cross-networking
Director of Business Development- Orange Coast Magazine
EMMIS Communications
09.2008 - 02.2010
- Promoted by corporate office to develop new business for recently acquired Emmis publication
- Trained and motivated local sellers through leadership and sales efforts
- Managed and trained sales staff to understand, sell and execute marketing campaigns and create new marketing initiatives
- Successfully planned and executed multiple sales initiatives for custom publishing opportunities, event marketing and online strategies, digital media sales, SEO
- Represented magazine to select New York & Los Angeles based national accounts
- Created, executed, and sold non-traditional revenue opportunities with local, regional, and national accounts
Senior Account Executive
Cincinnati Magazine, EMMIS Communications
10.2005 - 09.2008
- Top sales performer for a leading regional magazine in top 25 media market
- Cultivated and expanded client base to deliver increased sales, sponsorships, and non-traditional revenue, digital media sales, SEO
- Created and executed successful profit and non-profit campaign that significantly succeeded estimated goals for clients and the magazine
- Developed customized marketing initiatives for clients to help achieve goals
- Generated new revenue streams for the magazine through event sponsorships, online marketing campaigns and customized publications
- Delivered high impact sales presentations to corporate decision makers and executive committees
Education
Bachelor of Fine Arts -
University of Cincinnati
Cincinnati, OhioSkills
- C-Level Relationships
- Negotiation
- Account Management
- Analytical Data
- Teamwork and collaboration
- Contract negotiation
- Customer service
- Goals and performance
- Strategic account planning
- Networking skills
- Client relationship management & building
- MS Office expertise
Community Service
- Ronald McDonald House
- Give Back AIDS
- Team in Training
- March of Dimes Committee Member
Timeline
New Account Manager- US and Canada
CSA Group
10.2021 - 02.2024
General Manager
Tradesmen International
05.2019 - 11.2020
National Account Manager
Freedom Communications
09.2013 - 04.2015
Associate Publisher
Sandow Media
03.2010 - 04.2012
Director of Business Development- Orange Coast Magazine
EMMIS Communications
09.2008 - 02.2010
Senior Account Executive
Cincinnati Magazine, EMMIS Communications
10.2005 - 09.2008
Bachelor of Fine Arts -
University of Cincinnati
Similar Profiles
DIANA MADUREIRADIANA MADUREIRA
Data Conversion Team Lead at CSA GroupData Conversion Team Lead at CSA Group
Gloria SunGloria Sun
New Account Manager at CSA GroupNew Account Manager at CSA Group
Bharat SaxenaBharat Saxena
Customer Care Specialist at CSA Group Inc.Customer Care Specialist at CSA Group Inc.