Hi, I’m
Denise Howard-Corrin
Marketing
Allston,MA
Summary
Admissions and Marketing Professional with a solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
years of professional experience
3
years of post-secondary education
Work History
AdviniaCareBoston
Independent Contractor, Business Development
06.2023 - 10.2023
Job overview
- Delegating daily and weekly Census and outreach goals for Liaison and Central Admissions
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Weekly outreach included: Hospital visits, local network meetings and events internal and external
- Setting weekly building census goals and daily calls with all 5 skilled nursing and 2 assisted livings
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
- Resolved issues and recommended actions based on production and compliance reports.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Increased company growth through collaboration with sales and marketing departments.
- Generated new business with marketing initiatives and strategic plans
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Reached out to potential customers via telephone, email, and in-person inquiries
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Morrison Living
Independent Contractor Marketing Manager
06.2022 - 09.2022
Job overview
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Used data analytics to track lead generation campaigns and improve quality.
- Trained new team members to apply best coding best practices and proper use of development tools.
- Researched and identified innovative solutions to acquire resources and meet customer needs.
Royal Health Group
Regional Director of Admissions and Marketing
06.2021 - 05.2022
Job overview
- Promoted company by giving exciting and dynamic presentations to customers.
- Attended weekly meetings to discuss and optimize strategies.
- Participated in promotional opportunities and onboarding of new accounts.
- Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
- Monitored staff performance by actively engaging in and observing day-to-day activities.
- Visited sites periodically to view service levels and adherence to global service standards.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed and created digital 360 Matterport tour creation.
- Responsible for all content creation for social media platforms.
- Successfully enhanced non-profit branding management & fundraising.
- Manage all data analytics management on social media platforms
- Oversee all public relations & content matter.
- Successfully managed website & rebranding initiatives to including content strategy and all social media platforms i.e. Google analytics, Facebook Business Suite analytics & LinkedIn.
- Initiated SEO - search Engine Optimization for WordPress with Blue Host platform
- Manage & trained all 12 Admissions & Marketing Directors process & procedures.
North Hill Needham Inc
Director of Digital Marketing & Admissions
03.2018 - 06.2021
Job overview
- Motivated team and entire organization with inspiring technology vision and execution.
- Took ownership and drove digital operations team to deliver quality products on-time following Agile lean software development process.
- Analyzed and actively used data and metrics, made informed strategic decisions and created accountability for results.
- Built and nurtured culture of innovation, quality, ownership, collaboration and continuous improvement.
- SNF financial manager for monthly reports, billing codes for SNF waiver & 1135 programs.
- Managed HMO portal authorizations for 'Managed Medicare' with ICD-10 codes.
- Developed an HR program & marketing development for new digital programs within the community and online in order to expand target market for hiring & recruiting.
- Developed digital marketing program, virtual tours, digital brochures for CCRC.
- Developed new facility protocols for every department adhering to the new Massachusetts state regulations in accordance with CDC & DPH daily changing rules and regulations.
- Responsible for educating staff & monitoring infectious disease systems and protocols campus-wide.
- Responsible for the application for 'Bronze Award' application & granted this award in 2020: AHCA/NCAL National Quality Award Program is the Bronze – Commitment to Quality Award.
- Developed new training programs for all healthcare digital platforms to include: CRM integration, Matrix-care, Allscripts, MVP Live, 4Next, 'Managed Medicare' contracts & ACO programs including 'BIDCO 3-day waiver' program, 'Patient Ping' and completion of census goals.
South Cove Manor at Quincy Point Rehabilitation and Nursing Center
Director of Digital Marketing and Community Relations
12.2016 - 03.2018
Job overview
- Motivated team and entire organization with inspiring technology vision and execution.
- Took ownership and drove digital operations team to deliver quality products on-time following Agile lean software development process.
- Analyzed and actively used data and metrics, made informed strategic decisions and created accountability for results.
- Built and nurtured culture of innovation, quality, ownership, collaboration and continuous improvement.
- Managed all community relations to community partnerships of multi-cultural programs.
- Successfully updated hosting platforms to include: website development, basic html and css coding, updated hosting platform, transferred DNS and new WordPress website.
• Created marketing material ie: managing all social media platforms & advertising campaigns.
• Monitored admissions process: on-boarding new software platform to expedite referral process.
• Maintained hospital network, created new referral sources with local hospitals.
• Developed quarterly newsletters for distribution in the Norfolk County.
• Collaborated with senior management to engage community Members in monthly events.
• Supported the HR Director for recruitment initiates: events and retention of current staff.
• Supported the 'South Cove Capital Campaign' of community events.
• Demographic & competitor analysis studies to enhance marketing strategy and target audience. - Managed digital content team and led digital strategy to grow multi-platform content, audience and engagement.
- Created engaging content optimized for specific platforms and intended audience.
All I.T
Digital Marketing Director
06.2015 - 12.2016
Job overview
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Supported new client acquisition with superior strategy and world-class presentations.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.• Screened, interviewed and trained new employees.
• Created all community outreach initiates.
• Revised all company financial contracts.
• Responsible for all new professional referrals to BNI applicants.
• Processed all new clients into Hubspot and salesforce.
• Responsible for creating marketing collateral and digital media Facebook, re-branding website.
• Managed all client relationships.
Education
BNI Volunteer ServicesBoston
from Volunteer Services Networking Committee & Training
01.2016 - 12.2016
Greenfield Community CollegeGreenfield
Associate's degree from Early Childhood Education and Psychology
05.2007 - 05.2009
Skills
Data Analysisundefined
Timeline
Independent Contractor, Business Development
AdviniaCare
06.2023 - 10.2023
Independent Contractor Marketing Manager
Morrison Living
06.2022 - 09.2022
Regional Director of Admissions and Marketing
Royal Health Group
06.2021 - 05.2022
Director of Digital Marketing & Admissions
North Hill Needham Inc
03.2018 - 06.2021
Director of Digital Marketing and Community Relations
South Cove Manor at Quincy Point Rehabilitation and Nursing Center
12.2016 - 03.2018
BNI Volunteer Services
from Volunteer Services Networking Committee & Training
01.2016 - 12.2016
Digital Marketing Director
All I.T
06.2015 - 12.2016
Greenfield Community College
Associate's degree from Early Childhood Education and Psychology
05.2007 - 05.2009