Denise LePage
Sparks,,NV
Summary
Dedicated Direct Sales Marketing professional with 10+ years of experience and a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. A good communicator, leader, and problem-solver able to effectively lead teams and drive growth results in a fast-paced marketing environment.
Overview
13
13
years of professional experience
Work History
Director of Global Marketing
Forever Living Products International
07.2021 - Current
- Led and oversaw development and execution of global marketing campaigns and initiatives to increase brand awareness, drive sales growth, and create a strong market presence for Forever Living Products International
- Directed development of all marketing collateral and training materials to support product launches including videos, social media assets, digital marketing assets, presentations, photography and all launch campaign materials
- Implemented more efficient systems for producing marketing collateral that enabled global marketing to increase productivity by 85% as compared to previous year
- Produced a more modern brand refresh of the Forever product catalog that featured a cohesive look throughout as compared to previous versions, and included editorial about the company, sustainability initiatives, fitness supplement recommendations for pre- and post-workout and a facial skin care chart to help the consumer select the best products for them
- Produced a new business opportunity video that was fully compliant, and yielded a lead generation rate of 18%
- Rebranded company's philanthropic arm as The Rex Maughan Forever Giving Foundation after namesake founder passed away in July 2021
- Collaborated with global sales teams and executives to develop targeted marketing materials and campaigns that support their efforts in driving sales and engaging customers
Vice President of Marketing
Viv Network
11.2017 - 07.2021
- Provided executive marketing insight and strategy to help launch startup direct sales model and establish their brand in targeted industries
- Worked with tech dev and creative team to design and develop lead-generating marketing content for independent consultants to pique consumer interest and convert prospects using automated marketing platform, Rapid Funnel
- Collaborated with small startup team to develop email marketing campaigns to convert sales from abandoned carts and nurture new independent consultants with timely training content using CRM tool Customer.io.
- Managed strategy, marketing, planning and production for incentive and training events
- Developed business tools for marketing and training, recognition program, marketing communications and digital marketing campaigns
Senior Director of Global Marketing Operations
WorldVentures
09.2015 - 09.2017
- Led a large and diverse global marketing internal agency encompassing creative services, marketing communications, project and traffic management, account management, and marketing strategy and analytics
- Collaborated with consumer insights, business intelligence and product marketing teams to conduct competitive analysis and market trend research in turn helping the company make informed business decisions, find advantages over our competition and implement enterprise marketing strategies
- Produced and managed more than 6,000 marketing deliverables annually on a $12 million budget with an average overall ROI of 52%
- Restructured internal agency to yield optimal workflow efficiency while receiving increasing demand with company
Director of Marketing
Viridian Energy
12.2010 - 09.2015
- Oversaw multiple marketing initiatives and projects including business support and training tool development for sales associates, launch new digital business management space for distributors, brand strategy, marketing communications, digital marketing initiatives, e-Commerce, and event strategy and management
- Immediately brought focus and strategic thinking to this young startup company with annual revenue of $56.6 million while conducting comprehensive marketing analysis and applied expertise gained in ten years of prior direct selling industry marketing success to identified gaps and barriers to growth
- Developed strong internal processes and a lean, high performance team—successful contributions were evidenced by company's dramatic 363% growth to $205.5 million in annual revenue in 2011
- Championed buildout of online community to serve as main information hub for Viridian's independent sales associates
- Discovered company was losing 36% below expenses using outdated and inefficient e-Commerce system. Researched new e-Commerce platforms and turned this into a profit center.
Education
Bachelor of Science -
Southern Connecticut State University
New Haven, CTSkills
- Global Sales and Marketing
- Marketing Strategy Development
- Marketing Collateral
- Marketing Operations
- Product Management and Branding
- Brand Development & Messaging
- Search Engine Optimization Practices
- Reputation Management
- Social Media Campaign
- Continuous Improvement Process
- Budgeting and Allocation
- Corporate Communications
Special Interests
Competitive Distance Runner
HIGH SCHOOL / COLLEGE / 2019 - PRESENT
I find that running serves me and the companies I work for in many ways. It serves me by maintaining good health, helping me stay focused, teaching me to remain dedicated to reaching my next race goal, and most importantly, it allows me to think freely while listening to podcasts that often help generate marketing ideas. This in turn directly benefits my employer because I bring these ideas to the table and show up every day ready to lead the team and take care of business.
Spearfishing
PACIFIC COAST
I was introduced to spearfishing in 2022. What a fascinating sport that so few are knowledgeable about. And, you don't often find women doing this sport. It has to be one of the most rewarding experiences I've ever had. The ocean is an incredible environment full of life. As a spearfisher, you must be skilled in freediving to be able to have a long breath hold (no scuba tank) and learn how to equalize to dive deep. And, you do all of this while managing your speargun and equipment. You really learn to face your fears when you become one with the ocean.
Timeline
Director of Global Marketing
Forever Living Products International
07.2021 - Current
Vice President of Marketing
Viv Network
11.2017 - 07.2021
Senior Director of Global Marketing Operations
WorldVentures
09.2015 - 09.2017
Director of Marketing
Viridian Energy
12.2010 - 09.2015
Bachelor of Science -
Southern Connecticut State University