Denise Monteath
Fort Myers,FL
Summary
Dynamic eCommerce and web experience leader with over 10 years of expertise in driving digital revenue and enhancing customer experiences for Fortune 500 brands. Proven track record in spearheading global replatforming initiatives and launching four high-impact eCommerce sites, including Belk, Chico’s, White House Black Market, and Stanley US & France, resulting in improved user experience, SEO performance, and conversion rates. Skilled in fostering cross-functional partnerships to ensure seamless website performance while achieving measurable KPIs and sustained online sales growth. Committed to leveraging innovative strategies to propel digital transformation and elevate brand presence in competitive markets.
Overview
11
11
years of professional experience
Work History
Global Digital Merchandise Manager
Stanley Black & Decker
04.2021 - Current
- Lead global eCommerce and website strategy across North America, LATAM, and EMEA, supporting $900M+ annual digital revenue.
- Develop and execute initiatives to enhance UX, improve conversion, and streamline the customer journey.
- Partner cross-functionally with Marketing, IT, Sales, and Product to align platform enhancements with business goals.
- Drive SEO and site search optimization (Algolia) to improve visibility and findability.
- Manage global PIM implementation to unify product content and accelerate speed-to-market.
- Oversee replatforming projects to enhance scalability and personalization.
- Successfully launched two new eCommerce sites (Craftsman US and Stanley France), overseeing cross-functional delivery, content readiness, and go-live execution.
- Analyze traffic, engagement, and KPIs to identify growth opportunities.
- Present strategic insights and performance results to global leadership.
- Key Achievements:
- Delivered +18% YoY conversion lift via UX and CRO optimization.
- Implemented unified global taxonomy, reducing time-to-publish by 40%.
- Led cross-regional collaboration to deliver new DTC site experiences, increasing online sales.
Digital Merchandise Manager
Chico’s FAS
04.2020 - 04.2021
- Managed $300M eCommerce site, improving conversion through data-driven merchandising and UX enhancements.
- Led PIM optimization and A/B testing to refine shopping behavior insights.
- Partnered with IT, Marketing, and UX to deliver seamless online experiences aligned to brand goals.
Digital Merchandise Manager, WHBM Off The Rack
Chico’s FAS
07.2019 - 04.2020
- Launched new eCommerce site for White House Black Market Off The Rack, managing architecture, UX wireframes, and go-live execution.
- Coordinated marketing calendars and vendor operations to ensure timely launches.
Lead Digital Merchant
Belk
08.2017 - 07.2019
- Launched Limited.com, overseeing site development, digital merchandising, and marketing rollout, driving $28M in eCommerce revenue.
- Partnered with Marketing to create engaging content and optimize product positioning.
Dropship Apparel Coordinator
Belk
09.2014 - 03.2016
- Onboarded and managed setup for new dropship vendors to expand online product assortment.
Education
Bachelor of Science - Fashion Merchandise & Marketing
Middle Tennessee State University
Skills
- ECommerce Strategy
- Website Optimization
- UX/UI Design
- SEO & GEO Optimization
- Conversion Rate Optimization (CRO)
- A/B Testing
- Analytics (GA4)
- PIM Systems
- Platform Management
- Content Strategy
- Cross-Functional Collaboration
- Vendor & Partner Management
- Agile Methodology
- Global Digital Operations
- Customer Experience (CX)
- Data-driven decision making
Timeline
Global Digital Merchandise Manager
Stanley Black & Decker
04.2021 - Current
Digital Merchandise Manager
Chico’s FAS
04.2020 - 04.2021
Digital Merchandise Manager, WHBM Off The Rack
Chico’s FAS
07.2019 - 04.2020
Lead Digital Merchant
Belk
08.2017 - 07.2019
Dropship Apparel Coordinator
Belk
09.2014 - 03.2016
Bachelor of Science - Fashion Merchandise & Marketing
Middle Tennessee State University