Denise Pascucci

Represent, communicate, and champion Regan Technologies brand and marketing guidelines

Build Brand Awareness through Social Media Posts and direct engagement with agencies

Provide Sales Team Support with Collateral as needed; Support Management & Communication with Partners and Vendors for Marketing Initiatives

Implement and Manage Direct Response campaigns; tracking and updating progress on leads for VA;

Work with VP of Sales to determine marketing budgets

Manage website and digital marketing tools

**Recommendation of Website Refresh with assistance of outside Marketing Agency; implementation of SEO for website optimization

Create master LinkedIn database ;

Implementation of SEO for website optimization

• Planned and executed events and marketing programs to increase qualified leads.
• Generated reports to support development and implementation of marketing plans.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Tracked key performance indicators to measure success of campaigns.
• Established and managed relationships with external data providers and vendors.
• Created customized marketing materials to increase product awareness.
• Wrote engaging and successful marketing, advertising, and website copy.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Devised content strategy to effectively engage target audiences using MDF from partners
• Improved website visibility through development and implementation of SEO strategies.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Wrote and distributed press releases to increase brand visibility.
• Coordinated with design and media teams to develop high-quality creative assets.
• Optimized email campaigns to increase open and click-through rates.

• Developed and deepened customer relationships to drive revenue growth.
• Collected information on sales and service issues to coordinate team-wide resolutions.
• Answered customers' questions regarding products, prices, and availability.
• Created and updated customer accounts with relevant information.
• Used digital methods and traditional telephone approaches to generate sales leads.
• Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
• Managed friendly and professional customer interactions.
• Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
• Collaborated with outside sales representatives, marketing and other departments to generate leads and close sales.
• Used CRM software to maintain detailed contact logs and account records.
• Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.