Summary
Overview
Work History
Education
Skills
Technical Business Proficiencies
Professional Development And Certifications
Timeline
Generic

Denise Pulido

Wheaton,IL

Summary

Experienced sales leader driving growth and revenue in SaaS, digital technology, media, marketing, and merchandising. Skilled in acquiring new business and fostering collaborations. Proficient in consultative sales with extensive Sandler training. Expert in strategic planning, presentations, and outreach. Motivational leader with 10+ years of team-building experience, emphasizing productivity and morale. Strong communicator with a focus on pipeline management, forecasting, and key account penetration.

Focused, organized and committed to fostering high-productivity and morale.

Overview

34
34
years of professional experience

Work History

ENTERPRISE SALES EXECUTIVE

Raydiant
10.2022 - 07.2023
  • Exceeded 2022 budget as individual contributor, securing highest SaaS contract to date
  • Through strategic marketing, Outreach, and creation of appropriate sales materials, brought entire Raydiant portfolio to attention of Fortune 1000 companies, resulting in $85,000 in pending MRR by July 2023, including penetration in several multi-billion-dollar corporations
  • Closed company's first government contract through development of new kiosk concept
  • Created sales materials and presentations aligned with buying personas for various products; utilized wide and deep MEDDICC strategy and employed Sandler consultative sales techniques to engage with interested targets
  • Trained and mentored retail and enterprise teams on presenting interactive platform, wide and deep account penetration, and strategic approaches for selling to Fortune 1000 companies.

DIRECTOR OF SALES

Perch Interactive
06.2021 - 09.2022
  • Defined sales cycle and go-to-market strategies for SaaS/IoT technology company in digital shopper engagement space, with improved sales cadence and strategic multi-level approaches
  • Implemented sales and marketing account-based strategies to grow pipeline of brands and retailers
  • Collaborated with sales operations to spearhead fixture development, optimizing execution of interactive technology in retail stores.

SALES DIRECTOR

FHC Marketing
05.2010 - 06.2020
  • Spearheaded new business strategies with retailers and manufacturers for POS, permanent and semi-permanent fixtures and displays; consistently exceeded quotas and generated over $33 million in sales over ten-year period, with responsibility for 40% of annual revenue on 4-person sales team
  • Pioneered new digital kiosk revenue stream opportunities, establishing accounts with technology vendors and installation companies for customized digital displays, signage, and kiosk solutions
  • Built strong relationships with key stakeholders and C-level executives, utilizing Sandler consultative training to assess customer needs
  • Proven skill for landing and expanding accounts, double-digit annual growth with Kroger, Publix and Ashley Furniture

NATIONAL SALES MANAGER

Time Warner Cable Media Sales
12.2005 - 01.2007
  • Managed Time Warner Cable national sales through NCC rep firm in Chicago and Midwest, implementing eight regional operating centers and two traffic systems, and sales for Mets and Indians
  • Hit budget mid-year, securing $7 million dollars in revenue by year end.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

SENIOR ACCOUNT EXECUTIVE

WSNS TV/Telemundo
11.2001 - 11.2005
  • Consistent top biller for local Spanish television station, securing 21% of $10 million dollar budget on 8-person team.
  • Developed promotions and multi-media partnerships, utilizing television, radio and on-line media.
  • Negotiated partnership with Six Flags Great America, resulting in $1 million dollars in revenue through sponsorships from Miller Beer, Murray’s, Bank of America, and others.
  • Exceeded company-defined sales quotas. Top 10% performer at each annual evaluation, received 3 Ovation Awards for sales excellence.

LOCAL SALES MANAGER / ACCOUNT EXECUTIVE

WGBO TV/Univision
04.2000 - 11.2001
  • Recruited to be Local Sales Manager
  • As Local Sales Manager, I worked with representatives to develop targeted account strategy plans, holding one-on-one meetings to identify selling hurdles.
  • Developed local sales annual budget and compensation plan.
  • Management restructuring, including exit of my immediate supervisor, found me in account executive position; was pursued by competitive Spanish television station

SENIOR ACCOUNT EXECUTIVE

WUBT-FM “The Beat”
02.1998 - 03.2000
  • Top billing local sales representative, focusing 50% on agency billing and 50% on local new business
  • By March of 2000, had secured my entire annual budget of $1.5 million, but left due to an opportunity to work for Univision as a Local Sales Manager for the Spanish television affiliate.

CHICAGO REGIONAL SALES MANAGER

United Television Sales
07.1995 - 01.1998
  • Recruited to manage the Chicago office for the startup owned & operated rep firm for Chris Craft / United Television Sales, with 10 total employees
  • Managed sales team with $23 million dollars in annual revenue for stations in New York, Los Angeles, San Francisco, Phoenix, Baltimore, Minneapolis, Salt Lake City, Portland, San Antonio, and sports sales for NY Mets, LA Clippers and LA Marathon, achieving double-digit revenue increases each year
  • Responsibilities included recruiting, hiring, budget management, compensation, and training
  • Also responsible for design and construction (under budget) of the inaugural offices, while running the company from temporary space
  • Personal sales contribution of 7 million dollars annually.

ACCOUNT EXECUTIVE, SALES MANAGER, VICE PRESIDENT

Katz Communications
07.1989 - 07.1995
  • Promoted to Sales Manager in 1991 to lead sales team with $12 million dollars in annual revenue, then promoted to Vice President thereafter
  • Eventually managed 20 people and was tasked with splitting them into two teams and hiring manager
  • Responsibilities included recruiting, hiring, budget management, compensation, and training
  • Sale teams consistently met and exceeded quotas, so was recruited by a client to run United Television Sales' inaugural office
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish company''s presence in relevant circles.

Education

Bachelor of Science in Advertising -

University of Illinois
Urbana-Champaign, IL

Skills

  • Hunter
  • Lead Qualifier
  • Salesforce CRM
  • Forecasting
  • Cross Functional Collaborator
  • Account Management
  • Sales Operations
  • Consultative Sales (Sandler)
  • SaaS
  • Complex Sales
  • RFPs
  • Presentations
  • Proposals
  • Sales and Management
  • Relationship Building
  • Sales Training
  • Sales Leadership
  • Business Development
  • Outbound Marketing

Technical Business Proficiencies

CRM - Salesforce - Outreach - Google Workspace - Office 365 - Zoom - Docusign

Microsoft Teams - LinkedIn - Canva -Slack -Sales Intel - Zoom Info - Notion


Professional Development And Certifications

  • Sandler Sales Training (6 years)
  • MEDDICC MEDDPICC Certified
  • BANT
  • Katz Sales Manager Training
  • Univision Sales Manager Training
  • NBC Paradigm Sales Training

Timeline

ENTERPRISE SALES EXECUTIVE

Raydiant
10.2022 - 07.2023

DIRECTOR OF SALES

Perch Interactive
06.2021 - 09.2022

SALES DIRECTOR

FHC Marketing
05.2010 - 06.2020

NATIONAL SALES MANAGER

Time Warner Cable Media Sales
12.2005 - 01.2007

SENIOR ACCOUNT EXECUTIVE

WSNS TV/Telemundo
11.2001 - 11.2005

LOCAL SALES MANAGER / ACCOUNT EXECUTIVE

WGBO TV/Univision
04.2000 - 11.2001

SENIOR ACCOUNT EXECUTIVE

WUBT-FM “The Beat”
02.1998 - 03.2000

CHICAGO REGIONAL SALES MANAGER

United Television Sales
07.1995 - 01.1998

ACCOUNT EXECUTIVE, SALES MANAGER, VICE PRESIDENT

Katz Communications
07.1989 - 07.1995

Bachelor of Science in Advertising -

University of Illinois

Similar Profiles

CREATE PROFILE
Denise Pulido