Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Recommendations
Timeline
Generic

Denise Saaf

Westbrook,ME

Summary

Results-driven marketing professional with 20+ years of experience, including over a decade in the animal health industry, delivering strategic, brand-aligned solutions that drive sales, attract new customers, and foster long-term loyalty.

Overview

22
22
years of professional experience

Work History

Director of Marketing

Vetsource
05.2023 - Current
  • Plan, develop and lead integrated marketing strategies that drive revenue and support business objectives of Vetsource's go to market strategy for both B2B and B2C.
  • Collaborate with the sales and customer success teams to ensure alignment between marketing efforts and revenue objectives be it demand generation or account based marketing.
  • Develop and drive comprehensive content strategy in partnership with content and creative lead in support of building brand and product awareness.
  • Lead and manage event strategy and execution for the organization. Since joining increased booth traffic by over 80% and implemented strategic in-booth experiences to drive better customer engagement and support sales follow-up.
  • Developed process and planning improvements to better align with other areas within the organization be it sales, product, category management, or retail.
  • Supported development of segmentation strategies to ensure integration of appropriate programs to support all product lines. Including top of funnel campaigns including automated drip nurture and always on campaigns, customer newsletters, and more. Exceeded lead goal by 40% while contributing 70% towards practice enrollments.
  • Led the development of KOL and thought leadership strategy including educational webinar series in partnership with manufacturer partners and developing the first ever Vetsource Customer Advisory Board. Also drove the certification of Vetsource as a RACE approved CE provider.
  • Work closely with marketing operations in support of driving marketing automation strategy in support of customer journey from enrollment to engagement.
  • Lead and manage agency and contractor relationships in support of paid and social media, PR, web developers, videographers, SEO and corporate website.

Director of Commercial Marketing

Antech Diagnostics
02.2021 - 04.2023
  • Plan, developed and led the commercial marketing initiatives including content and creative development, execution, and strategy.
  • Drove cultivation of process and planning-driven campaigns and programs by implementing marketing service desk for all incoming requests and working on 2 week sprints for more strategic prioritization.
  • Led and developed complex omni-channel campaigns to help build brand and product awareness while helping to support overall demand generation and revenue goals.
  • Supported development of segmentation strategies to ensure integration of appropriate programs to support all product lines. Including top of funnel campaigns including automated drip nurture and always on campaigns, customer newsletters, and more.
  • Led and managed paid and social media, third party support (agencies, PR, web developers, videographers, etc), collateral production and development, SEO, and corporate website. Increased overall web traffic by 130% YOY.
  • Collaborated with medical marketing, sales enablement and product marketing teams to develop content to support launches and sales enablement needs (sell sheets, white papers, podcast, CE, webinars, etc).
  • Developed and managed the overall commercial marketing budget/spend.
  • Launched two new diagnostic tests to the market exceeding overall revenue goals by 40%
  • Oversaw, led and managed all corporate events including over 30 tradeshows and field educational events driving 400% ROI.
  • Led the development of KOL and thought leader relationships to identify partnership opportunities.
  • Drove over 3,000 SQL's with an average of 30% conversion driving over $60 million in sales.
  • Led a team of 6 marketing professionals (Senior Manager, Digital Marketers, Project Manager and Marketing Associates)

Senior Manager, Enrollment Marketing

Covetrus
01.2019 - 06.2019
  • Led and developed all new collateral after overall company rebranding upon going public including sell sheets, case studies, and corporate brochures
  • Led and developed new trade show and event strategy including field prospecting dinners. Developed process and SOP for executing each event including pre and post show event marketing and follow up for over 100 events per year
  • Created and developed new thought leadership series with top industry leaders in Animal Health such as Dr. Dave Nicol and Eric Garcia
  • Improved and developed more in-depth segmentation strategies, better utilizing specific channel marketing messaging per segment resulting in higher conversion
  • Led and defined clear processes and SOP's for everything from SFDC/Hubspot integration to MARCOM calendar development and segmentation strategies to support a rapidly changing business
  • Often utilized as the go-to industry expert consulting on various projects throughout the company

Senior Marketing Manager

Vets First Choice
06.2016 - 02.2019
  • Built and led the B2B marketing team from the ground up
  • Developed infrastructure to support inside sales team success
  • Led and defined SOP's for all processes including SFDC/Hubspot integration to MARCOM calendar development and segmentation strategies
  • Developed and led campaigns that doubled leads year over year as well as increased engagement within our current customer base
  • Led and streamlined all trade show and events processes while developing event strategies which included development of thought leadership sessions as well as booth layout and drivers
  • Established inside customer group to create peer to peer content and presentations to leverage their successes utilizing our platform in multi-channel campaigns driving leads, enrollments and engagement
  • Led and developed the creation of all collateral targeted at veterinary practices including sell sheets, case studies, and high level corporate brochures
  • Worked cross-functionally with various departments being Sales, Corporate Accounts, and manufacturing teams
  • Kept the team running efficiently and deliverables on time by managing, prioritizing and delegating all incoming requests to the B2B marketing team via JIRA

Senior Marketing Manager

Putney
02.2016 - 06.2016
  • Brought over 5 new veterinary generics to the market in one year in collaboration with R&D, including collateral development, website updates, and support of FDA submissions
  • Planned and executed events and marketing programs from monthly to quarterly promotions, trade show events, and user groups
  • Managed all relationships with distribution, corporate accounts, and key accounts and was point person for all marketing support or initiatives
  • Managed Marketo and worked closely with 3rd party to continuously improve on CRM integration with Salesforce which led to improved visibility and data integrity
  • Developed a library of relevant CE content and thought leadership sessions by working closely with staff Veterinarian
  • Managed vendor relationships including designer, web developer, and outside agency
  • Developed RFP and brand guidelines identified on re-branding exercise while collaboration with outside agency

Marketing Manager

Putney (Now Dechra)
04.2013 - 02.2016
  • Managed and supported all sales enablement tools for the inside sales team including development of sell sheets, talk tracks, or promotional programs to help drive revenue
  • Collaborated closely with the R&D team on development of packaging and product inserts including FDA submissions for approval. Also helped to bring 4 new generics to market including collateral development and website updates
  • Planned and executed events and marketing programs from monthly to quarterly promotions, trade show events, and user groups
  • Managed all relationships with distribution, corporate accounts, and key accounts and was main contact for all marketing support and initiatives
  • Led and created RFP identifying the best marketing automation platform to implement. Then led the implementation and integration of the new platform to our CRM
  • Managed outside vendors including designer, web developer, and outside agency

Marketing Manager

Planet Dog
11.2009 - 12.2012
  • Managed the marketing initiatives for the consumer, business, retail including the Planet Dog Foundation
  • Worked closely with the executive team to developing strategic plans to meet company goals and client engagement
  • Led and managed web updates, implementation of landing pages, media buying, social networking campaigns, email campaigns, landing pages, marketing materials, events, promotional programs and packaging
  • Managed and organized the company Marcom calendar
  • Led analysis and reporting on all marketing initiatives
  • Designed collateral for each business division including print and digital ads, sell sheets, posters, and other marketing materials
  • Led and oversaw trade show logistics

Marketing Coordinator

DeLorme
04.2007 - 11.2009
  • Coordinated marketing initiatives for the consumer, business, and retail divisions to meet tight print and online deadlines while offering administrative oversight
  • Coordinated media buying for both the consumer and professional divisions
  • Managed, monitored and implemented weekly email campaigns to over 800,000 customers
  • Led the creation of assorted marketing materials including the writing, composition, and design phases
  • Compiled data for analysis and or reporting to help monitor success of various campaigns
  • Attended various industry trade shows or events throughout the US
  • French translations for Canadian packaging

Administrative Assistant

Earthmate.com
08.2004 - 04.2007
  • Sales and Marketing -Served as main customer support, marketing and sales contact
  • Implemented and managed EBay and Amazon stores as well as paid search campaigns
  • Helped in the process of attaining a GSA contract and researched and drafted any government bids that were of interest

Admissions Associate

Leysin International American School
05.2003 - 06.2004
  • Worked as a member of the admissions team in an ISO9001 accredited school
  • Member of the admission advisory board which reviewed incoming applications to determine the status of a students acceptance to the school
  • Led the development of the school website and school brochure
  • Assisted in planning orientation program for new and returning students as well as implemented a new Alumni Development Program
  • Traveled to French speaking countries to attend various shows to help recruit students

Education

Bachelor of Science - International Business: Marketing

Champlain College
Burlington, VT
2003

Associate of Science - Marketing Management

Champlain College
Burlington, VT
2001

Skills

  • Team oriented cross-functional leader
  • Strategic development and planning
  • Brand and creative development
  • Omni-channel marketing
  • KOL and thought leadership development
  • Experiential marketing

Accomplishments

Languages

Fluent in both English and French

Recommendations

linkedin.com/in/denisesaaf/

Timeline

Director of Marketing

Vetsource
05.2023 - Current

Director of Commercial Marketing

Antech Diagnostics
02.2021 - 04.2023

Senior Manager, Enrollment Marketing

Covetrus
01.2019 - 06.2019

Senior Marketing Manager

Vets First Choice
06.2016 - 02.2019

Senior Marketing Manager

Putney
02.2016 - 06.2016

Marketing Manager

Putney (Now Dechra)
04.2013 - 02.2016

Marketing Manager

Planet Dog
11.2009 - 12.2012

Marketing Coordinator

DeLorme
04.2007 - 11.2009

Administrative Assistant

Earthmate.com
08.2004 - 04.2007

Admissions Associate

Leysin International American School
05.2003 - 06.2004

Bachelor of Science - International Business: Marketing

Champlain College

Associate of Science - Marketing Management

Champlain College

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