DENISE SCHNABEL
Point Harbor,NC
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and data analysis and research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Proven ability to develop creative, effective and successful event strategies. Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships. Adept at managing all aspects of event planning including logistics, venue selection and catering.
Overview
30
30
years of professional experience
Work History
Marketing Coordinator
KEES VACATIONS
10.2022 - Current
- Ensure properties are presented well and ready for vacation rental bookings on website and other online booking sites.
- Work as key business generator responsible for sharing home presentations, growing website demand through social media and link building, and helping to write new content for newsletter, website, and emails.
- Utilize Key Data Indicators to determine marketing needs of specific homes.
- Assist Inventory & Revenue Department with rate data entry.
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
Marketing and Physician Outreach Coordinator
THE OUTER BANKS HOSPITAL
12.2016 - 10.2022
- Coordinates physician relations program of The Outer Banks Hospital in accordance with applicable regulations which includes development and implementation of customer relationship strategies.
- Creates written content for external Outer Banks Hospital website. Analyzed website traffic patterns using Google Analytics, identifying areas for improvement in user experience and SEO optimization.
- Enhanced online engagement with creation of compelling content for various platforms.
- This position is also responsible for internal communication.
- Marketing Coordinator duties include crafting content that supports hospital's strategic marketing plan and using site's content management system (CMS) to keep site current and dynamic.
- Success is measured using market share/ROI service line objectives and using data to validate results.
- Used Constant Contact to create eloquent, visually appealing content for email communications.
- Played active role in annual Doctor's Day celebration as well as recognizing outstanding physicians in community.
- Managed updates and maintenance tasks, ensuring consistently high-performing website.
- Developed hospital's podcast channel. Crafted 22 compelling episode summaries and descriptions, driving audience interest and retention. Streamlined episode production process for timely releases, optimizing workflow efficiency.
Medical Staff Coordinator
THE OUTER BANKS HOSPITAL
07.2010 - 12.2016
- Served as liaison between administration and clinical staff, fostering positive relationships and promoting open communication.
- Responsible for organizational functions of medical and allied staffs, including meeting preparation, minutes, and follow through on committee recommendations.
- Coordinates accreditation survey preparation for medical staff function.
- Works closely with medical staff leaders, hospital president, legal counsel, and centralized verifications office regarding medical and allied staff issues.
- Works with quality department assisting with coordination of quality projects, gathering of data, data entry to required agencies.
- Instrumental in revision of Medical Staff Bylaws as well as Policies and Procedures.
- Maintained Medical Staff Directory.
- Streamlined credentialing processes for faster onboarding of new medical staff members.
- Developed tracking systems for mandatory licensure renewals, maintaining 100% compliance among medical personnel.
Senior Research Analyst
VIRGINIA DEPARTMENT OF CORRECTIONS
07.2005 - 07.2010
- Responsible for determining agency needs, participating in program evaluation projects and performing statistical and data analysis.
- Evaluation activities include but are not limited to creating surveys, administering surveys to offender and staff populations, receiving surveys, recording survey results, analyzing data, and writing reports which show results.
- Presented key findings to executives, influencing strategic planning and direction.
- Responds to ad hoc data requests from management and staff as well as requests from external agencies and members of general public.
- Represents Department/Unit as member of several workgroups/Committees.
- Data analysis is done using SPSS and includes writing syntax to perform data runs.
- Produced monthly reports using advanced Excel spreadsheet functions.
Statistical Analyst/Webmaster
VIRGINIA DEPARTMENT OF SOCIAL SERVICES
07.2001 - 07.2005
- Developed integrated spreadsheet and database templates for accumulating, formatting and organizing program data and presented findings to management.
- Responsible for monthly, yearly, and ad hoc reporting of agency statistical data to assist with program management, budget control and overall program financial management.
- Collects and analyzes census data from local governments.
- Responsible for acting as agency Security Officer which requires maintaining and updating of usernames and passwords for office systems.
- Responsible for maintaining agency website and uploading statistical reports to it.
Policy and Planning Specialist
VIRGINIA DEPARTMENT OF REHABILITATIVE SERVICES
05.2000 - 07.2001
- Responsible for designing, planning, and conducting studies of agency programs and processes.
- Collaborated with cross-functional teams to develop strategic plans, ensuring alignment with overall business objectives.
- Spearheaded process improvements, leading to increased productivity and reduced errors in data analysis.
- Responsible for creating and managing agency assessments of program satisfaction.
- Developed long-range plans to identify critical support areas, resource availability and priorities.
Acting Administrative Staff Specialist
VIRGINIA DEPARTMENT OF JUVENILE JUSTICE
10.1999 - 05.2000
- Responsible for all types of administrative duties as they relate to Deputy Director for the Division of Institutions.
- Maintained communication to support operational needs of department.
- Followed all company policies and procedures to deliver quality work.
- Strengthened communication skills through regular interactions with others.
Agency Management Analyst
VIRGINIA DEPARTMENT OF JUVENILE JUSTICE
10.1997 - 05.2000
- Supported program evaluation processes by collecting and analyzing relevant data on project outcomes and impact.
- Implemented data-driven strategies based on program evaluation findings to improve overall effectiveness.
- Responsible for designing and modifying research surveys, monitoring all data, preparing written documentation regarding results of analysis.
- Secured funding for research projects through successful grant applications and external collaborations.
- Was member of legislative group to determine importance of bills as they related to Department and provided data as needed for Legislative Impact Studies.
Statistical Analyst
VIRGINIA DEPARTMENT OF SOCIAL SERVICES
09.1994 - 09.1997
- Responsible for establishing and maintaining statistical databases, performing analyses, and producing regular and special reports
- Involved in research projects for Department.
- Prepared statistical analysis plans and provided statistical interpretation for graphs, tables and charts.
- Conducted quality checks on data sources to check for inconsistencies and perform data cleaning activities.
- Located and defined new process improvement opportunities.
Education
Bachelor of Science - Psychology
JAMES MADISON UNIVERSITY
HARRISONBURG, VA05.1994
Skills
- Customer Service
- Teamwork and Collaboration
- Analytical Thinking
- Planning and Coordinating
- Social Media Marketing
- Content Writing
- Adobe Creative Suite
- Google Analytics
- Web Analytics
- MS Office Suite
- Detail Oriented
- Event Planning and Logistics
Supplemental Experience
- RELAY FOR LIFE, Instrumental in spearheading the committee raising money for Relay for Life.
- WEDDING COORDINATION, Wedding Coordinator for the Harte-Crane wedding.
- JUNIOR CHAMBER OF COMMERCE (Jaycees), multiple leadership positions held including Chapter and State President. Numerous award received. Chairman of multiple projects. Chaired fundraising projects: golf tournament ($7000); Christmas Tree Lot ($10,000); End of Summer Music Festival ($20,000).
Timeline
Marketing Coordinator
KEES VACATIONS
10.2022 - Current
Marketing and Physician Outreach Coordinator
THE OUTER BANKS HOSPITAL
12.2016 - 10.2022
Medical Staff Coordinator
THE OUTER BANKS HOSPITAL
07.2010 - 12.2016
Senior Research Analyst
VIRGINIA DEPARTMENT OF CORRECTIONS
07.2005 - 07.2010
Statistical Analyst/Webmaster
VIRGINIA DEPARTMENT OF SOCIAL SERVICES
07.2001 - 07.2005
Policy and Planning Specialist
VIRGINIA DEPARTMENT OF REHABILITATIVE SERVICES
05.2000 - 07.2001
Acting Administrative Staff Specialist
VIRGINIA DEPARTMENT OF JUVENILE JUSTICE
10.1999 - 05.2000
Agency Management Analyst
VIRGINIA DEPARTMENT OF JUVENILE JUSTICE
10.1997 - 05.2000
Statistical Analyst
VIRGINIA DEPARTMENT OF SOCIAL SERVICES
09.1994 - 09.1997
Bachelor of Science - Psychology
JAMES MADISON UNIVERSITY
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