Denise Smith
Sales Consultant
Honolulu,Hawaii
Summary
Highly- motivated Sales Professional with 20+ years of experience in providing expertise in strategic lead generation, sales strategies and creative marketing across diverse sectors. Quota- Surpassing with a consistent record of converting sales prospects into loyal satisfied clients and building a network of referrals to increase sales.
Successful at promoting customer loyalty and satisfaction with diligent attention to detail, excellent organizational strengths and superior work ethic.
Overview
20
20
years of professional experience
Work History
Home Furnishings Consultant
C.S.Wo & Sons, LLC
03.2023 - Current
- The company created a new brand Apt and identified and promoted the top 4 consultants within the company. I was promoted and transferred from E-Commerce Sales to launch the new Apt brand in Sales.
- Consulted on design of model homes for furniture placement based on layout and lighting. Developed and implemented companies Houzz and Room Planner applications to provide virtual staging options for customers which increased revenue by 26%.
- Built customer loyalty and retention by delivering excellent shopping experiences. Maintained 100% on customer satisfaction surveys, Yelp and Google reviews.
- Improve and maintain operational and profit objectives exceeding $700K in sales monthly.
- Collaborated directly with potential clients providing design layout best suited for the clients needs and location. Building relationships and establishing trust with clients leading to a 26% increased ROI for the location within my first month, increasing repeat guest and customer retention.
- Responsible for identifying and analyzing customers needs, market trends; monitoring competitors/industry activities to ensure the customer receives excellent customer service.
- On track to receive the President's Club Award this year with a total of $929,979 in delivered sales. Exceeding the current sales target by 50%. Monthly company recognition for sales leadership board, customer satisfaction surveys, Google and Yelp reviews.
- Developed procedures to ensure sales team achieves organizational customer service expectations, agreed sales targets and KPI lines. Trained sales team on building customer relations, understanding needs leading to an increased 40% closing rate.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs creating a positive impression of business.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
E-Commerce Sales
C.S.Wo & Sons,LLC
09.2021 - 03.2023
- Transferred from E-Commerce Specialist Team (Non-Commission) to E-Commerce Sales (Commission) position. A position that was created based on the sales numbers produced once I transferred to the position.
- Analyzed customers needs via carefully constructed surveys to develop date driven pitches, increasing profits by 36% within first 6 months.
- Qualified for the $1M Club within my first 4 month of being transferred to this position.
- Fostered positive and trusting client relationships, resulting in 100% customer satisfaction ratings.
- Improved ROI by 35% by growing customer base and strategic associate relationships to elevate brand awareness and promote our Trade Partner Program.
- Increased website traffic and sales by 40% through networking and marketing strategies.
- Maintained up-to-date knowledge on 100+ vendors and manufacturer. Promoting specific products to meet the customers needs.
Client Experience Specialist
C.S.Wo & Sons, LLC
01.2021 - 09.2021
- Identified as ideal candidate for E-Commerce Team. Received Internal promotion.
- Assisted sales with product research, pricing and lead time information.
- Developed and enhanced relationships with existing customers through excellent customer service and timely follow-up.
- Created sales quotes and converted sales orders using internal ordering system, Storis.
- Interacted with team members across departments to research and resolve customer issues.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
- Delivered prompt service to prioritize customer needs and tailored recommendations to customers request.
- Exhibited high energy and professionalism when dealing with clients and staff.
Leasing Manager
Pillar Communities
06.2011 - 01.2016
- Managed daily and weekly marketing and leasing plans for a staff of 4 leasing agents.
- Trained leasing professionals on regulatory requirements, company policies, and office procedures.
- Conducted property showings to highlight features, answer questions, and redirect concerns to close contracts. Increased properties occupancy from 69% to 98% and maintained occupancy standards consistently.
- Collected, completed, and processed lease applications, increasing resident retention by 60% with lease renewals. Resulting in increased ROI for the company.
- Monitored performance of individual leasing agents and coached on successful strategies.
- Established key relationships with potential leasers and renters.
- Communicated effectively with owners, residents, and on-site associates.
- Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments.
Bay Area Mortgage Group
Owner-Operator
02.2004 - 05.2011
- Managed a staff of 8 loan officers, 3 loan processors and 2 office administrators with an average monthly pipeline of 40-60 active loan applications.
- Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
- Maintained high level of customer satisfaction by providing prompt and accurate loan status updates.
- Worked with underwriters, appraisers and title companies to fix application problems and resolve issues.
- Analyzed loan applications and credit reports to determine loan eligibility and risk level.
- Assisted clients in selecting correct loan product and terms to meet needs and financial goals.
- Explained different types of loans pertaining to client situations.
- Developed extensive network of referral partners to source new mortgage loan opportunities.
- Negotiated loan terms and conditions with clients to maximize profitability.
- Participated in industry events and conferences to build relationships and gain market intelligence.
- Developed and implemented marketing campaigns to generate new business opportunities.
- Developed and maintained relationships with customers, lenders and other third parties.
Education
MBA - Operational Management/Marketing
University of South Florida
Tampa, FL05.2005
BBA - Business Administration And Management
Arizona State University
Tempe, AZ05.2001
Skills
- Interior Design (Houzz & Room Planner)
- Building Customer Loyalty
- POS Inventory System Operation (Storis)
- Sales Qualification
- Operational Efficiency
- Consultative Sales Techniques
- Professional Relationships
- Design Solutions
- Customer Retention
- Experience Development
- Exceeding Customer Expectations
- Strong Communication and Interpersonal Skills
Timeline
Home Furnishings Consultant
C.S.Wo & Sons, LLC
03.2023 - Current
E-Commerce Sales
C.S.Wo & Sons,LLC
09.2021 - 03.2023
Client Experience Specialist
C.S.Wo & Sons, LLC
01.2021 - 09.2021
Leasing Manager
Pillar Communities
06.2011 - 01.2016
Bay Area Mortgage Group
Owner-Operator
02.2004 - 05.2011
MBA - Operational Management/Marketing
University of South Florida
BBA - Business Administration And Management
Arizona State University
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