Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Denise Sova

Las Vegas,NV

Summary

Channel & Regional Sales Manager with over two decades of expertise in the CyberSecurity sector, excelling in strategic planning, pipeline generation, channel and partnership development, and territory expansion. Demonstrates a consistent track record of driving market adoption and achieving sales targets through detailed analysis and strategic execution. Skilled in fostering relationships and delivering results, with a strong focus on leveraging data to optimize performance.

Overview

22
22
years of professional experience

Work History

SALES & ALLIANCES MANAGER-WEST

DeNexus.io
03.2024 - Current
  • Solution: Cyber Risk Quantification and Management for OT/ICS/cyber-physical environments
  • Spearheaded the development of new go-to-market initiatives in collaboration with partner organizations, resulting in increased market share and customer acquisition.
  • Identified opportunities for upselling or cross-selling within partner ecosystems, driving additional value creation for all stakeholders involved in an alliance agreement.
  • Increased revenue growth by developing and executing joint business plans with key partners.
  • Identified ICP for my territory
  • Built pipeline through cold calling, personal networking, channel/VAR and technology alliances

REGIONAL SALES DIRECTOR-WEST

Cycognito, Inc.
02.2022 - 03.2024
  • Solution: External Attack Surface Management Platform
  • 2023 Attainment-95% ($1.5m quota)
  • Pioneered territory expansion strategies, identifying ideal customer profiles for External Attack Surface Management Platform. Leveraged network to build category recognition.
  • Fostered strong relationships with customers, resellers, and partners through regular engagement. Secured renewals, maintaining total customer retention and driving upsells.
  • Achieved 150% of $600k quota in 2022 and 95% of $1.5m quota in 2023, showcasing consistent performance.
  • Spearheaded brand development for CyCognito in the External 'Attack Surface' category. Cultivated new revenue streams through strategic pipeline growth and client acquisition.
  • Drove pipeline growth to 3x consistency in West region. Closed key accounts including Light & Wonder and VF Corp. Achieved 150% of $600k quota in 2022.


SALES DIRECTOR-WEST

Claroty, Inc.
01.2021 - 02.2022
  • Solution: Industrial Cybersecurity Platform
  • Responsible for building out West Territory (CA, PACNW, MTN, Southwest).
  • GreenField Territory of 100 assigned account
  • Target market/verticals included Oil & Gas, Electric Generation, Mining, Food & Bev,
    Consumer Goods
  • Focused on selling to Plant Managers, CISO, IT/Network Engineers, OT Cybersecurity, and
    SOC
  • Build pipeline of targets and related project timelines to ensure I will exceed quarterly and annual goals
  • Worked with ICS channel partners to collaborate on opportunities
  • 2021 Attainment-150% ($650k quota)
  • 2022 Attainment-85% ($850k quota)

SR. CHANNEL MANAGER-WEST

Intsights a Rapid7 Company
01.2018 - 12.2020
  • Solution: Intsights is complete threat intelligence platform
  • Responsible for building out West Territory (NorCal, CO, WA, OR, UT).
  • GreenField Territory
  • Build pipeline of targets and related project timelines to ensure I will exceed quarterly and
    annual goals
  • Worked with channel partners in region to collaborate on opportunities
  • Closed Harley Davidson, Dicks Sporting Goods, City of Phoenix, Sephora, and Ford Motor Company
  • #2 rep in the country
  • 2018 Attainment-107% ($850k)
  • 2019 Attainment -98% ($950k)
  • 2020 Attainment -135%($1.5m)
  • Facilitated channel engagement to support territory sales goals.
  • Articulated value proposition to assigned territory partners to maintain and increase share of partner business.

SR. NAMED ACCOUNT MANAGER

Proofpoint, Inc.
06.2015 - 01.2018
  • Solution: Email Security
  • Responsible for establishing strong business relationships at the executive level.
  • Developed an advanced set of solution selling capabilities
  • Demonstrated the ability to orchestrate and deliver strong sales presentations, coordinate multiple resources within an account, while consistently and successfully closing business for Proofpoint
  • Extremely results oriented, and demonstrated the ability to build a solid business pipeline, deliver accurate forecast to management, and close
    forecasted business with strong interpersonal and presentational skills
  • FICO, Agilent, Ross Stores
  • 2015 Attainment-102% (Ramped Quota-$450K)
  • 2016 Attainment-95% ($2m)
  • 2017 Attainment -98%($2.m)
  • Increased client satisfaction by building strong relationships and understanding individual needs.

DIRECTOR OF ALLIANCES

Oracle, Inc.
01.2012 - 06.2015

Oracle, Inc. (Palerra was acquired by Oracle)

  • Solution: CASB
  • Established and managed a robust network of VARs and resellers, and technology partners to drive significant sales growth.
  • Applied deep knowledge of cloud security to articulate CASB solutions' value to partners.
  • Synergized with sales and marketing teams to align go-to-market strategies with performance objectives.
  • Developed tools and conducted sales training to enhance partner capabilities.
  • Cultivated strategic partnerships, developing tools and conducting sales training to enhance partner capabilities and drive market penetration in cloud security.
  • Pioneered go-to-market strategies aligned with performance objectives, synergizing with sales and marketing teams to boost overall business growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

STRATEGIC ACCOUNT MANAGER-BAY AREA

CHECK POINT SOFTWARE TECHNOLOGIES
04.2007 - 01.2012
  • Solution: Firewalls & Security SW Solutions
  • Overachieved product & services target each year; 4.5-year average of 124% against a $5.5m annual quota
  • Negotiated and closed complex deals involving POC and global technology rollouts valuing over $3M
  • Routinely engaged C-level executives to evangelize Check Point's value prop
  • Drove sales into a mix of Fortune100's-Fortune 1000's, including Applied Material, Ebay/PayPal, IBM, Safeway and Marvell Semiconductor
  • Accurately prepared monthly, quarterly and annual business reviews based on short, mid and long-range project plans.

NATIONAL ACCOUNT MANAGER

DANTZ DEVELOPMENT
05.2002 - 03.2007
  • Solution: Backup & Recovery to the SMB market
  • Averaged 117% of $900k annual quota.
  • Responsible for closing new business for Retrospect back-up and recovery software in North America
  • Sold direct and through channel partners including Arrow, Avnet, and CDW
  • Quarterbacked a team of product specialists to drive high levels of adoption within trials and customer account
  • Helped identify market and product requirements based on field experience
  • Built channel business by managing joint user meetings, trainings, seminars, education sessions and presentations.
  • Built strong relationships with key decision-makers at the executive level within national accounts organizations.
  • Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.

Education

BS in Business Management -

John F. Kennedy University
01.2004

Skills

  • Channel development (Experienced)
  • Strategic Planning (Experienced)
  • Business Development (Expert)
  • Territory Expansion (Expert)
  • Partnership Development (Expert)
  • Channel Development (Expert)
  • Negotiation (Experienced)
  • Revenue Generation (Expert)
  • MEDDPICC

Timeline

SALES & ALLIANCES MANAGER-WEST

DeNexus.io
03.2024 - Current

REGIONAL SALES DIRECTOR-WEST

Cycognito, Inc.
02.2022 - 03.2024

SALES DIRECTOR-WEST

Claroty, Inc.
01.2021 - 02.2022

SR. CHANNEL MANAGER-WEST

Intsights a Rapid7 Company
01.2018 - 12.2020

SR. NAMED ACCOUNT MANAGER

Proofpoint, Inc.
06.2015 - 01.2018

DIRECTOR OF ALLIANCES

Oracle, Inc.
01.2012 - 06.2015

STRATEGIC ACCOUNT MANAGER-BAY AREA

CHECK POINT SOFTWARE TECHNOLOGIES
04.2007 - 01.2012

NATIONAL ACCOUNT MANAGER

DANTZ DEVELOPMENT
05.2002 - 03.2007

BS in Business Management -

John F. Kennedy University
Denise Sova