Denise Tucci
Landisburg,PA
Summary
Forward-thinking Regional Manager with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 17 years of progressive digital/media experience to positively impact business operations. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
23
23
years of professional experience
Work History
Local and Regional
Rewards Network
Remote, Pennsylvania
01.2022 - Current
- Director of Strategic Partnerships, presales, marketing solutions for hospitality industry, financial solutions, merchant services, buyer for large virtual purchases, and digital media network sites
- Drove continued growth across business areas by partnering with first-line management on revised approaches to customer service, sales and operational leadership.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Increased sales in assigned territory over 75%
- Actively listened to customers' requests, confirming full understanding before addressing concerns
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Worked with customers to understand needs and provide excellent service
- Developed and maintained courteous and effective working relationships
- Delivered services to customer locations within specific timeframes
- Conducted research, gathered information from multiple sources and presented results
- Learned new skills and applied to daily tasks to improve efficiency and productivity
- Maintained energy and enthusiasm in fast-paced environment
- Developed team communications and information for meetings
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Created plans and communicated deadlines to complete projects on time
- Led projects and analyzed data to identify opportunities for improvement
- Identified issues, analyzed information and provided solutions to problems
National Media Director, National Partnerships Director, National Sales Manager
Target Media
Remote, Pennsylvania
08.2020 - 01.2021
- Large complex / enterprise projects with large budgets, SaaS and Fintech projects as well as programmatic campaigns
- Recruiting new sales directors and onboarding them with all projects and preparing them to sell multiple national projects nationwide
- Leadership for all salespeople, coaching, building budgets, and one on ones, weekly
- Pipeline forecasting including rev shares
- Prospecting new clients from auto, sports, CSD, CPG, large pharmaceuticals, liquor/wine, major accounts, Insurance, and other large complex buys with a diverse portfolio of clients that matched our different special projects
- Special projects that include, ABC/ GMA digital platform series, CBS shows, special events such as the new Mike Tyson fight, Chef’s Classic show, and many other Television events shows
- Strategic planning, budget analysis for clients, sales, B2B, daily inventory planning, and maintain client relationships
- Media planning for all accounts in house
- Design presentations, proposals, and deliver to the client, and maintain that client’s expectations of all media plans
- Building pipelines, tracking revenue dollars for the quarters, building marketing materials
- Other media projects sold in house are OTT, Mobile, Digital Sales, TV, Radio, Podcast, and other event promotions
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Negotiated rates with media sales companies to obtain most competitive prices.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities.
- Exceeded targets by building, directing and motivating high-performing sales team
- Developed sales strategy based on research of consumer buying trends and market conditions
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Met with customers to give sales presentations, negotiate contracts and promote services
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
Director of Sales
Spotlight Cinema Networks
Remote, PA
04.2018 - 07.2020
- Strategic planning, budget analysis for clients, sales, B2B, daily inventory planning, visit and maintain client relationships, as well as all theaters in the Northeast to maintain open lines of communication
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Building pipelines, tracking revenue dollars for the quarters, building marketing materials
- OTT, Mobile, Digital Sales, and other event promotions
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results
- Led change and transformation across business areas to deliver benefits and align company resources
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings
- Managed and motivated sales team to increase revenue
Director
NCM
Remote, PA
05.2009 - 04.2018
- Regional Sales – Remote –, Produced more than 7 million in revenue annually
- Cinema Sales, OTT, Digital and Mobile sales
- Clients ranged from large auto dealerships to local small businesses, advertising agencies, B2B, hospitals, grocery chains, and more
- Market Research, RFP’s, Data Analysis, Engaged targeted audience with high recall scores
- Maintained a high level of visibility for NCM in the community
- Identify and source clients to advertise, either directly or through ad agencies
- Maintain existing accounts and develop new accounts in assigned territory
- Create new opportunities through leads, client referrals, face to face visits, cold calling and prospecting
- Met or exceeded annual sales goal for territory
- Handle all operational issues relating to the smooth implementation of sold ads
- Mentor to new Account Directors in Atlantic region
- Experience with CPC, PPC, CTR, CPM, GPP, WinMo Edge, within the digital media industry
- CRM, Eloqua, Coremotives, Salesforce, SEO, SEM, Google AdWords, Google Analytics (certifications in process)
- Hired and directed teams to achieve daily and long-term operations and business goals.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Spearheaded innovative approaches to resource allocation and strategic planning
- Monitored and coordinated workflows to optimize resources
- Assisted with sales and marketing strategies to foster achievement of revenue goals
- Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals
- Analyzed business needs while soliciting customer feedback for process improvements
- Leveraged marketplace trends to create solutions and refine business strategies
Northeast Regional Sales Manager
Screenvision
Remote, Pennsylvania
01.2007 - 05.2009
- Recruiting new hires, interviews, and placing them with the correct management team (West Coast and
- Northeast)
- Onboarding all new hires from first day of hire through 90 day follow up
- Produced more than $4.7 million in sales between 2007- 2009
- Clients included Chick-Fil-A Restaurants (regional), PSU campaigns, Nissan, Chevrolet, Honda and various medical clients in AZ, PA, D.C., NY, etc
- Identified and initiated contact with potential clients, delivered presentations and negotiated contracts, with new hires, taking them on sales drives and training each new hire
- Developed and implemented highly effective sales strategies, recruited new sales representatives and monitored accounts to ensure highest levels of satisfaction always maintained
- Incorporated a consultative approach while assisting clients in developing and executing On-Screen campaigns
- Developed several integrated in-theatre and out-of-home campaigns to build brand awareness and create a ‘media buzz’ for high profile clientele
- Responsible for managing existing and new business accounts, created new accounts through leads, client referrals, face to face visits, cold calling, and prospecting
- Established many strong relationships with several high-profile Advertising Agencies in Phoenix,
- Montana, Colorado, D.C., PA, NY, etc
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Exceeded targets by building, directing and motivating high-performing sales team
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies
- Developed sales strategy based on research of consumer buying trends and market conditions
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships
- Executed successful promotional events and trade shows
- Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships
- Created robust sales plans and set territory quotas
- Finalized sales contracts with high-value customers
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
- Targeted prospects in other territories through careful research of competitor products, services and trends
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
National and Regional Sales Manager
Journal Publications
Harrisburg, PA
12.2005 - 01.2007
- Journal Publications/ Business Journal/ Parent Magazine, Responsible for sales and service of print advertising inventory to new and existing clients including online, print publications, inserts, and sponsorship advertising
- Made cold calls to develop new business prospects, composed RFP’s, negotiated and executed insertion orders and sponsorship campaigns
- Made service calls on existing clients to achieve customer satisfaction and develop new business opportunities
- Oversaw the production and placement of the advertising copy, publishing, and print
- Provided continuous service throughout the campaign to achieve renewal business
- Consistently met and exceeded sales goals for territory
- Garden Show Sponsorships, Volunteer and Fundraising for Events
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Finalized sales contracts with high-value customers
- Developed sales strategy based on research of consumer buying trends and market conditions
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Created robust sales plans and set territory quotas
- Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships
- Executed successful promotional events and trade shows
- Targeted prospects in other territories through careful research of competitor products, services and trends
- Exceeded targets by building, directing and motivating high-performing sales team
Real Estate Agent
Coldwell Banker Real Estate
Apache Junction, AZ
12.2002 - 12.2005
- Sold, listed homes, real estate law, sales of new homes, and resold homes, foreclosures, etc.
- Developed and maintained relationships with clients through networking, postcards and cold calling
- Sold high volume of properties in short timeframes to exceed quotas and maximize business revenue
- Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations
- Reviewed market research data and changed sales plans accordingly
- Communicated with clients to understand property needs and preferences
- Greeted and registered new clients to engage each in process and cultivate long-lasting relationships
- Maintained inventories and records of sales collaterals and closings
- Assisted clients in financial planning for purchase
- Liaised between buyers and sellers to provide positive experiences for both parties
- Wrote listings detailing and professionally highlighting property features to increase sales chances
- Presented purchase offers to sellers for consideration
- Created and implemented marketing plans to drive sales and coached staff on new strategies for maximum results
- Collected fees and documented payment processes for property transactions
- Followed up with prospective buyers regarding incentives from builder and new developments in surrounding area
- Used NTREIS and other realtor databases to find properties for clients
- Represented buyers and sellers of developed and undeveloped properties
- Negotiated, facilitated and managed real estate transactions
- Maintained connections with clients to encourage repeat business and referrals
- Marketed and sold property for clients by hosting open houses and advertising online and in print
- Advertised client properties through websites, social media and real estate guides
Restaurant Owner
The Branding Iron Restaurant and Rose Room
Safford, AZ
11.1997 - 11.2002
- Of a fine dining steakhouse, front of house operations manager, payroll, manager of all front of house staff, food cost inventory management, worked with our food and beverage companies to place orders through SYSCO, Pepsi, Coke, all liquor/beer orders
- Managed payroll, daily deposits and cost controls.
- Set employee schedules, delegated work and monitored food quality and service performance.
- Recruited, hired and trained talented staff to fill vacancies.
- Supervised daily activities of restaurant and 42 employees.
- Created and deployed successful strategies to boost restaurant performance, streamline food prep processes and reduce waste.
- Spearheaded menu and staff development through detailed training and facilitation of staff meetings.
- Applied knowledge of previous supply needs and forecasted business levels to estimate required supplies.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Sourced vendors, negotiated contracts and managed efficient deliveries of high-quality supplies.
- Spearheaded regular maintenance and repair operations to keep building and equipment in peak condition.
- Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
- Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Maximized quality assurance by completing frequent line checks.
- Reduced inaccuracies by carefully counting cash and keeping meticulous records of transactions.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Maintained effective supply levels by monitoring and reordering food stock and dry goods.
- Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
- Motivated staff to perform at peak efficiency and quality.
- Developed unique events and special promotions to drive sales.
- Purchased food and cultivated strong vendor relationships.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Oversaw food preparation and monitored safety protocols.
- Verified prepared food met standards for quality and quantity before serving to customers.
Education
Associate of Applied Science - Real Estate Law
MESA COMMUNITY COLLEGE
Mesa, Arizona2004
Associate of Applied Science - Business Management
National Education Center
Harrisburg, Pennsylvania1996
Skills
- Data Analysis, Market Research
- Project Management
- Sales and Recruiting
- Leader, Trainer, Business Development Management
- Sales Records Management
- Prospecting and Cold Calling
- Business Development and planning
- Sales Team Training
- Advertising Campaigns
- Team Recruiting and Onboarding
- Salesforce Software
- Quote and Proposal Management
- Personnel Management
- Efficient Sales Transactions
- Revenue Growth
Timeline
Local and Regional
Rewards Network
01.2022 - Current
National Media Director, National Partnerships Director, National Sales Manager
Target Media
08.2020 - 01.2021
Director of Sales
Spotlight Cinema Networks
04.2018 - 07.2020
Director
NCM
05.2009 - 04.2018
Northeast Regional Sales Manager
Screenvision
01.2007 - 05.2009
National and Regional Sales Manager
Journal Publications
12.2005 - 01.2007
Real Estate Agent
Coldwell Banker Real Estate
12.2002 - 12.2005
Restaurant Owner
The Branding Iron Restaurant and Rose Room
11.1997 - 11.2002
Associate of Applied Science - Real Estate Law
MESA COMMUNITY COLLEGE
Associate of Applied Science - Business Management
National Education Center
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