Denise Veal
Milledgeville,GA
Overview
34
34
years of professional experience
Work History
Senior Director of Partnerships
Infobase
11.2024 - Current
- Company Overview: Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
- Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
Senior Director of Sales for K12 and Public Library
Infobase
11.2023 - 11.2024
- Company Overview: Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
- Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
Director of K12 Sales, East
Infobase
11.2021 - 11.2023
- Company Overview: Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
- Since joining Infobase as East Director of Sales for K12 in 2021, and advancing to Senior Director of Sales for the US (K12 and public library) in 2023, I have driven substantial sales growth
- My leadership resulted in a 60% increase in average order value, the implementation of strategic opportunity qualification (ensuring consistent BANT application), and improved pipeline management and forecasting
- These improvements enabled more accurate budgeting
- Additionally, our focused lead generation efforts expanded pipelines and generated significant revenue gains
- Infobase, a leader in educational resources for over eight decades, relies on trusted products like Facts On File and Films On Demand
Lead Account Manager
XanEdu Publishing Inc.
02.2020 - 10.2021
- Company Overview: XanEdu’s expert team of editors, designers, copyright permissions managers, and distribution specialists help educators tailor the perfect custom materials at any scale, during any step of a project, at the school, district, or state level
- Closed a 3-million-dollar new business deal within the first four months of onboarding and added an additional $200,000 in new services at time of renewal
- As the Lead Account Manager, I coached and mentored the sales team in developing and managing their territories, guided them on value propositioning, overall company messaging, prospecting, and closing business
- XanEdu’s expert team of editors, designers, copyright permissions managers, and distribution specialists help educators tailor the perfect custom materials at any scale, during any step of a project, at the school, district, or state level
Sales Specialist
Matific
04.2019 - 12.2019
- Company Overview: Matific is a global math curriculum company
- Was asked to return to this global math curriculum company and charged with managing most of the U.S
- And helping to develop relevant U.S
- Marketing messaging directed towards district and state level decision makers
- Matific is a global math curriculum company
Southeast Account Executive
Encore Technology Group
06.2018 - 04.2019
- Company Overview: A data center and comprehensive IT support provider, focused on solving business challenges with innovative Solutions
- Responsible for bringing to market a new integrated IT platform providing access, security, and automation to mid-sized to large school districts, calling on C-level and director level decision makers
- Total management of a multiple state territory, from lead generation, relationship building, growing and maintaining a strong pipeline, and closing business
- Closed $100,000+ in new revenue within seven months of start date
- A data center and comprehensive IT support provider, focused on solving business challenges with innovative Solutions
Area Sales Director
Matific
06.2017 - 06.2018
- Company Overview: Matific is a global math curriculum company
- Responsible for introducing a global, K-6, online math curriculum to the Southeast
- Daily activities included prospecting, lead generation, coordinating marketing efforts and territory management
- Partnered with lobbyists and met with congressional leaders with the goal to introduce legislation to fund Matific for Florida schools
- Left company with a solid 3x quota pipeline and with the Florida Bill on track to pass legislation
- Matific is a global math curriculum company
Senior Sales Executive
Apex Learning
01.2013 - 05.2017
- Company Overview: Apex Learning offers a digital suite to increase student achievement and raise graduation rates
- I successfully opened an untapped market in the Southeast and consistently obtained 95% -100% of quota and closed 25-35 new district accounts each fiscal year
- As a senior sales executive, I frequently met with executive leadership to strategize on national marketing campaigns, quotas, and sales expectations
- I led territory teams of Growth Managers and Success Managers to successfully close projects and ensure renewal business
- Apex Learning offers a digital suite to increase student achievement and raise graduation rates
Southeast Regional Sales Manager
Rethink Autism
12.2011 - 12.2012
- Company Overview: Rethink Autism provides an online solution for organizations supporting children with Autism
- Developed a stagnant region into a flourishing territory and created name recognition for this new company and its services
- Closed multiple district sales and one regional center within the first four months of onboarding
- Grew territory revenue from 0- $600,000 in 12 months
- Rethink Autism provides an online solution for organizations supporting children with Autism
Sales Executive
Follett Software Company
01.2004 - 01.2011
- Company Overview: Follett Software Company is a K-12 market leader in resource management solutions
- Responsibilities included: prospecting new clients, consulting and needs analysis, positioning and creating value for company’s solutions, presenting to decision makers, forecasting revenue, maintaining pipeline, and territory and relationship management
- Carried 1-2 million-dollar quotas, and consistently finished as a Top 10, Top 5, Top 2 or #1 performer
- Best year concluded with 6.2 million in revenue which I contribute to the ability to effectively demonstrate the value of additional products and services
- Follett Software Company is a K-12 market leader in resource management solutions
Independent Sales Rep.
Multiple Educational Companies
01.2000 - 01.2004
- Represented multiple K-12 product lines, managed subcontractors, assigned territories, contracted with, and scheduled independent trainers for professional development sessions
- Presented software packages and technology solutions to all levels of decision makers, exhibited at trade shows, prospected new and serviced existing customer base
- Initiated new sales opportunities and conducted follow up training seminars on several curriculum software packages
Independent Sales Representative
Eason Associates
01.1998 - 01.2002
- Represented several well-known K-12 / public library book publishers including Children’s Press, The Child’s World, Grolier, Facts on File, Scholastic, Roark and Leaner
- Met with and sold to district and building level library media decision makers
Independent Sales Rep.
Winnebago Software Company
01.1993 - 01.2002
- Company Overview: Winnebago Software Company is the second largest library automation company in the US
- Territory was the Southeast and responsibilities included presenting library and textbook automation solutions to all levels of decision makers in the K-12 and public library markets
- Consulting with customers and prospects, performing onsite training sessions, prospecting new clients, and servicing existing customer base, and territory management
- Led professional development sessions, managed subcontractors and set quotas and expectations
- Every year was in the Top 10, Top 5, Top 2 and a Passport Club Member
- Always hit or surpassed sales quotas
- Winnebago Software Company is the second largest library automation company in the US
Owner and Operator
The Craft Shoppe
01.1991 - 01.1993
- Effectively built, operated and then sold at a profit, a small retail craft supply business
- Responsibilities included marketing, payroll, managing employees and actively participating in day-to-day operations
Education
Bachelor of Arts - Public Administration And Political Science
Georgia College And State University
Milledgeville, GA06-1989
Skills
- Strategic partnerships
- Sales forecasting
- Pipeline management
- Customer relationship management
Timeline
Senior Director of Partnerships
Infobase
11.2024 - Current
Senior Director of Sales for K12 and Public Library
Infobase
11.2023 - 11.2024
Director of K12 Sales, East
Infobase
11.2021 - 11.2023
Lead Account Manager
XanEdu Publishing Inc.
02.2020 - 10.2021
Sales Specialist
Matific
04.2019 - 12.2019
Southeast Account Executive
Encore Technology Group
06.2018 - 04.2019
Area Sales Director
Matific
06.2017 - 06.2018
Senior Sales Executive
Apex Learning
01.2013 - 05.2017
Southeast Regional Sales Manager
Rethink Autism
12.2011 - 12.2012
Sales Executive
Follett Software Company
01.2004 - 01.2011
Independent Sales Rep.
Multiple Educational Companies
01.2000 - 01.2004
Independent Sales Representative
Eason Associates
01.1998 - 01.2002
Independent Sales Rep.
Winnebago Software Company
01.1993 - 01.2002
Owner and Operator
The Craft Shoppe
01.1991 - 01.1993
Bachelor of Arts - Public Administration And Political Science
Georgia College And State University
Work Availability
monday
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morning
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evening
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Quote
"Be who you are and say what you fell because those who mind don't matter and those who matter don't mind."
Dr. Seuss
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