Summary
Overview
Work History
Education
Skills
Timeline
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Denise Villagomez

Austin,TX

Summary

Dynamic social media professional with 5+ years of hands-on experience managing end-to-end content calendars, community engagement, and short-form video production for high-growth brands. Proven ability to spot TikTok trends early, execute cross-channel campaigns that drive engagement, and collaborate with stakeholders to amplify live experiences online.

Overview

4
4
years of professional experience

Work History

Marketing Manager & Copywriter

Skelly Build
Austin, TX
08.2024 - 01.2025
  • Led full-funnel marketing strategy for a luxury home renovation company, enhancing customer acquisition and brand visibility.
  • Executed digital marketing initiatives including SEO-optimized blog content, targeted email campaigns, and social media planning across Instagram and Facebook.
  • Collaborated cross-functionally with product, creative, and sales teams to ensure campaigns reflected client expectations and brand voice.
  • Developed and coached cross-functional teams to streamline campaign execution and ensure consistent performance across accounts.
  • Partnered with stakeholders to forecast regional campaign performance, adjusting strategies to meet evolving client and market demands.

Account Manager

Beauty & the Broth
Remote
04.2024 - 10.2024
  • Oversaw regional partner operations as the primary liaison for performance optimization and product launches.
  • Developed and executed engagement strategies tailored to top-tier merchant clients, improving satisfaction and renewal rates.
  • Contributed to strategy planning and forecasting during product go-to-market phases, aligning outcomes to OKRs
  • Initiated partner-facing experiments to test email subject line performance and A/B test landing pages, improving CTR by 12%

Account Manager

VW Verified Works Agency
Remote
07.2022 - 08.2023
  • Led marketing initiatives for Samsung's sustainability product line and Electronic Arts, blending purpose-driven messaging with pop culture relevance.
  • Shaped Samsung's eco-marketing strategy, highlighting energy-efficient technology through compelling brand storytelling and B2B collaborations.
  • Led multi-platform marketing for EA: Electronic Arts titles, boosting player engagement through influencer partnerships, interactive content, and platform-native activations.
  • Launched targeted influencer campaigns across Instagram and Facebook, driving a 35% lift in engagement.
  • Collaborated cross-functionally with Product, Marketing, and Analytics teams to streamline onboarding and campaign rollouts.
  • Analyzed engagement data to improve partner ROI, building dashboards that tracked KPIs across acquisition and retention.
  • Supported merchant-facing strategy and localized marketing initiatives to enhance partner visibility and sales.
  • Contributed to new business pitches and strategic planning sessions, drawing on experience in consulting and client relationship building.
  • Provided informal coaching and mentoring to junior team members, enhancing their client communication and project ownership skills.
  • Supported the launch of a regional sales initiative, aligning with merchant success KPIs and contributing to business sales performance tracking.

Brand Marketing Assistant

Rachel Harper Skincare
Houston, Texas
12.2020 - 02.2021
  • Created and scheduled Instagram and Facebook posts for seasonal skincare launches, driving a 20% lift in engagement and site traffic.
  • Monitored and managed daily audience interactions—responding to comments and DMs, to build stronger brand-customer relationships.
  • Researched emerging beauty trends and competitor social campaigns to ideate on TikTok video concepts that would resonate with target audiences.
  • Compiled and analyzed post-performance metrics in Google Analytics and Hootsuite, surfacing insights that informed our next month’s content calendar.

Education

Bachelor of Arts - Communications

University of Houston
Houston, TX

Skills

Core Competencies:

Social Media Content Calendar Management

Community Management (Instagram, TikTok, LinkedIn)

Short-Form Video Production & Trend Spotting

Cross-Functional Collaboration & Stakeholder Outreach

Social Analytics & Reporting (engagement, CTR, follower growth)
Account Management & Client Relations
Campaign Planning & Execution
Cross-Functional Team Leadership
Copywriting & Messaging Strategy
Influencer & Partnership Marketing
Performance Reporting & Insights

Tools & Platforms:


Asana, Monday, Slack, HubSpot, Hootsuite, Meta Business Suite, MeltWater, SEMrush, Google Analytics, Google Workspace, Canva
Mailchimp

Timeline

Marketing Manager & Copywriter

Skelly Build
08.2024 - 01.2025

Account Manager

Beauty & the Broth
04.2024 - 10.2024

Account Manager

VW Verified Works Agency
07.2022 - 08.2023

Brand Marketing Assistant

Rachel Harper Skincare
12.2020 - 02.2021

Bachelor of Arts - Communications

University of Houston

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Denise Villagomez