Denise Walker
Brooklyn,NY
Overview
13
13
years of professional experience
Work History
Marketing Manager
Urban Pace
11.2021 - 05.2024
- Utilize data analytics and A/B testing to optimize campaigns and enhance CTR, conversions, and overall ROI.
- Collaborate with cross-functional teams to refine products and prioritize features.
- Manage the product sprint plan and budget.
- Leverage AI for strategic competitor assessment and multimedia content development.
- Plan and execute comprehensive web, print, SEO/SEM, and social media advertising campaigns.
- Launch and oversee ongoing campaigns, including email marketing, website traffic, paid search, and referral placements, to consistently achieve KPIs.
- Select and negotiate with influencers for diverse marketing campaigns.
- Collaborate with creative agencies to develop and maintain project-specific marketing, including project branding (naming, logo design, signage, website, brochures, photography, print, and digital ads).
- Serve as the primary contact for the RFP process with creative agencies.
- Mentor junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Develop creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Utilize data analytics to track lead generation campaigns and improve quality.
Legal & Marketing Assistant
Law Offices Randy Reep
01.2021 - 05.2021
- Create engaging content for Facebook and Instagram.
- Increase brand awareness through targeted marketing campaigns, PR, and social media strategies.
- Track key performance indicators to measure the success of campaigns.
Intake Specialist
Farah & Farah
07.2020 - 01.2021
- Answer phone calls and provide new clients with the required paperwork to initiate service.
- Increase customer satisfaction with timely follow-ups, ensuring all necessary documentation is collected and processed promptly.
- Maintain high levels of accuracy and compliance in data entry, ensuring all information is correctly entered into the required systems.
- Utilize critical thinking skills to analyze complex client situations and make informed recommendations for appropriate services and support.
Senior Marketing Analyst
EGA Solutions
02.2016 - 04.2018
- Led the planning and execution of trade shows and events, showcasing company products and services to prospective clients.
- Conduct survey and analyze feedback data to improve overall customer experience levels across multiple touchpoints.
- Utilize analytics tools to monitor campaign performance, making data-driven adjustments as necessary for optimal results.
- Coordinate and execute end-to-end marketing campaigns, including Google Ads, geofencing, social media, email marketing, and collaterals creation.
- Implemented search engine optimization strategies, improving website ranking and attracting more potential customers.
- Conducted market research to identify new opportunities for growth and expansion within target markets.
- Developed comprehensive marketing reports, providing valuable insights for executive decision making.
- Negotiated contracts with vendors and partners, ensuring cost-effective solutions without compromising quality or service levels.
Marketing Coordinator
Fatto A Mano
02.2014 - 02.2016
- Lead a team of five, overseeing graphic designers, visual merchandisers, and digital marketers.
- Collaborate with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Manage CRM database to maximize customer outreach efforts and strengthen client relationships.
- Conduct market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Plan and execute internal and external marketing events.
- Track and report on marketing campaign responses.
- Develop marketing plans and strategies aligned with sales objectives and markup considerations.
- Coordinate and execute interactive in-store events to amplify brand visibility and foster customer engagement.
- Plan and execute photoshoots for seasonal collections, handling casting, photographer selection, stylist coordination, and location scouting.
- Support over 100 franchise owners to standardize brand consistency and ensure a seamless customer experience.
Marketing Analyst
FEVA Flexo Machines
08.2011 - 02.2014
- Identify areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Improve marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Analyze third-party data and investigate new growth opportunities.
- Conduct regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Coordinate trade show appearances to maximize brand exposure while maintaining a professional image consistent with company values.
Education
Master of Science - Integrated Marketing Communication
Northwestern University
Evanston, IL04.2025
Bachelor of Arts - Social Communication & Advertising
UNIP
São Paulo, Brazil12.2013
Skills
InDesign, Illustrator, Photoshop, Excel, Google Analytics, Google Ads, Google Looker Studio, Meta Business Suite, SquareSpace, Wordpress, Spark CRM, Hubspot, SAP Concur, SAP DMS, Basecamp, and Monday.com.
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
Timeline
Marketing Manager
Urban Pace
11.2021 - 05.2024
Legal & Marketing Assistant
Law Offices Randy Reep
01.2021 - 05.2021
Intake Specialist
Farah & Farah
07.2020 - 01.2021
Senior Marketing Analyst
EGA Solutions
02.2016 - 04.2018
Marketing Coordinator
Fatto A Mano
02.2014 - 02.2016
Marketing Analyst
FEVA Flexo Machines
08.2011 - 02.2014
Master of Science - Integrated Marketing Communication
Northwestern University
Bachelor of Arts - Social Communication & Advertising
UNIP