Summary
Overview
Work History
Skills
Accomplishments
Certification
Education
Timeline
Generic
DENISE M. REED

DENISE M. REED

Selkirk,NY

Summary

Effective Marketing Communications & Sales Operations Manager with 20+ years of experience handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.


Performance-oriented Sales Operations Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

20
20
years of professional experience

Work History

MARKETING COMMUNICATIONS MANAGER

LIBERTY SOURCE PBC
Hampton, Virginia
03.2023 - 03.2024
  • Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
  • Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
  • Led strategic development and implementation of clients' branding and marketing plans.
  • Established metrics tracking systems to evaluate campaign success regularly, making data-driven decisions on resource allocation moving forward.
  • Directed email marketing campaigns targeting specific segments within customer base boosting conversion rates significantly compared previous efforts.
  • Implemented social media strategies that attracted new followers by 20% while engaging existing ones more deeply into brand story.
  • Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
  • Increased brand awareness by developing and implementing strategic marketing communication plans.
  • Mentored junior team members in best practices for marketing communications strategy development.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
  • Implemented new CRM system, enhancing communication between departments and improving overall efficiency.
  • Optimized sales operations by analyzing performance metrics and implementing data-driven improvements.

MARKETING MANAGER

ANS Advanced Network Services LLC
07.2017 - 03.2023
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Optimized email campaigns to increase open and click-through rates.
  • Increased Social Media followers by 20%

SALES OPERATIONS MANAGER

Janitronics Inc
01.2011 - 01.2017
  • Established robust sales forecasts using historical data analysis, allowing for better resource allocation decisions.
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
  • Increased sales revenue by streamlining sales operations process and implementing effective strategies.
  • Automated customer renewal process driving 50% increase in revenue
  • Developed strong relationships with key clients, leading to increased customer satisfaction and retention rates.
  • Launched Survey program through Salesforce CRM which identified “at risk”
  • relationships and improved customer retention 27%
  • Coordinated trade show participation effectively, securing valuable leads while staying within budget constraints.
  • Analyzed sales metrics to identify trends, opportunities, and areas for improvement in overall operations strategy.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Prepared sales presentations for clients showing success and credibility of products.

Sales Administrator

Barker Steel
01.2009 - 01.2011
  • Managed and implemented bidding process for multi-million dollar steel company that increased success rate of 95% in obtaining RFP's while increasing revenue 20%
  • Responsibilities: Successfully researched and launched internal bidding process to increase revenue Propelled business development by managing office RFP's while developing effective internal paperwork process
  • Established strong relationships with clients through regular communication, fostering trust and brand loyalty

Sales Administrator

GlobalSpec
06.2006 - 11.2007
  • Direct the sales process and organization through control of SalesLogic Database for a major Engineering Web based Search Engine.
  • Streamlined administrative processes for increased efficiency, implementing an organized filing system for easy access to documents.
  • Direct preparation of sales forecasts & monthly reports through audit of database system while researching regional trends
  • Collaborated with Vice President & President of Sales on fine tuning the initial sales training materials and marketing
    campaign

Corporate Communications

SUNY Research Foundation
01.2006 - 11.2006
  • Successfully researched and documented key critical position responsibilities while creating work flows and
    emergency back-up plans within the company, thus strengthening the companies Quality Assurance plan.
  • Created cost efficient process of maintaining company promotional goods through departmental audits and researching
    various vendors

Human Resources/401K Specialist

Thermo Jarrel Ash/Thermo Scientific
09.1990 - 09.1995
  • Managed corporate 401(k) & stock purchase plan for 23 subsidiaries and then transitioned into a HR role at a
    local subsidiary
  • Increased company-wide participation in 401(k) and Stock Purchase plans through monthly presentations at various sites,
    exonerating “top-heavy” plan status.


Skills

  • Web Analytics
  • Pipeline Management
  • Brand Development
  • Sales Forecasting
  • Marketing Strategy Development
  • Team Building
  • Strategic Planning and Alignment
  • Digital Communications
  • Campaign Development
  • Press Releases
  • Email Marketing
  • Creating Content
  • Lead Generation Campaigns
  • Process Improvement

Accomplishments

  • New York State Wireless Association - Board Member, Feb. 2020 - March 2023, NYSWA Treasurer Dec. 2021 - February 2023
  • Achieved a General Services Award (GSA) Contract for telecommunications services
  • Development, design, and deployment of Salesforce CRM, Pardot & HubSpot CRM and Marketing platforms
  • Reduced contract administrative costs 75% through SpringCM contract workflow implementation
  • Increased customer retention by 27% (Vista Survey)
  • Achieved an increase of customer retention & cross product sales by 22% Net Promoter Score (NPS) implementation


Certification

  • HubSpot Sales & Marketing Software Certification
  • HubSpot Inbound Marketing Certification
  • HubSpot Sales Management Certification
  • Personal Leadership & Make Leading Easier - MPI

Education

BA - Business Management

Northeastern University
Boston, MA
1987

Timeline

MARKETING COMMUNICATIONS MANAGER

LIBERTY SOURCE PBC
03.2023 - 03.2024

MARKETING MANAGER

ANS Advanced Network Services LLC
07.2017 - 03.2023

SALES OPERATIONS MANAGER

Janitronics Inc
01.2011 - 01.2017

Sales Administrator

Barker Steel
01.2009 - 01.2011

Sales Administrator

GlobalSpec
06.2006 - 11.2007

Corporate Communications

SUNY Research Foundation
01.2006 - 11.2006

Human Resources/401K Specialist

Thermo Jarrel Ash/Thermo Scientific
09.1990 - 09.1995

BA - Business Management

Northeastern University

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DENISE M. REED