Denise Reed
Selkirk,NY
Summary
Experienced Marketing Communications & Sales Operations Manager with a track record of leading cross-functional teams, optimizing processes, and building strong brands. Strategic mindset and tactical expertise consistently drive business growth. Implemented content marketing strategies resulting in a 30% boost in brand visibility through SEO, social media, events, and other channels. Streamlined sales operations and reduced costs while maintaining quality. Proactively identified and implemented marketing and sales technologies to manage lead flow and spearhead conversion optimization strategies.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Family Caregiver
Personal Home
04.2023 - 06.2024
- Assisted with household tasks and provided necessary support to mother and brother, while maintaining financial obligations.
- Ensured proper care by collaborating with healthcare professionals.
Marketing Communications Manager
Liberty Source PBC
Hampton, Virginia
03.2023 - 03.2024
- Developed sales-aligned comprehensive marketing strategies for enhancing business performance.
- Guided the strategic and creative aspects of advertising campaigns.
- Developed and utilized metrics tracking systems to assess campaign performance on a regular basis, facilitating data-driven decision making.
- Drove improvement by developing, directing, and optimizing targeted email marketing campaigns for specific segments.
- Implemented social media strategies, resulting in a 20% increase in followers.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing communication plans.
- Led a team responsible for marketing activities.
- Implemented CRM and Marketing platform for enhanced performance
- Successfully oversaw the enhancement of campaign effectiveness by directing and managing external agencies for graphic design, copywriting, and SEO optimization services.
- Optimized sales operations by analyzing performance metrics and implementing data-driven improvements.
- Prepared and analyzed monthly sales pipeline and forecasting reporting.
Marketing Manager
ANS Advanced Network Services LLC
Albany, New York
07.2017 - 03.2023
- Generated higher levels of brand recognition by implementing effective marketing campaigns.
- Collaborated cross-functionally to ensure brand consistency across all company touchpoints and communication channels.
- Successfully redesigned navigation system and fine-tuned website content to improve search engine rankings, leading to a notable rise of web traffic by 20%, 25% - 29%
- Maintained, analyzed, and reported on marketing budgets and KPIs to validate the success of marketing campaigns.
- Maximized effectiveness of email campaigns by optimizing open and click-through rates
- Achieved a 20% growth in Social Media followers on multiple channels
- Identified new opportunities by analyzing market trends and optimized marketing plans accordingly for maximum effectiveness
- Collaborated with product development teams to create comprehensive go-to-market strategies that drove sales growth.
- Provided leadership and guidance to marketing team members
- Vetted, organized and enhanced trade show exhibits while identifying optimal speaking engagements.
Sales Operations Manager
Janitronics Inc
Albany, New York
01.2011 - 01.2017
- Increased sales revenue by implementing effective strategies and streamlining sales operations process.
- Increased revenue 25% through successful implementation of automated customer renewal process
- Fostered relationships with vital clients, resulting in enhanced customer satisfaction and retention rates.
- Implemented Survey program via Salesforce CRM to identify 'at risk' relationships and boost customer retention by 25%.
- Effectively coordinated trade show participation, securing valuable leads while maintaining budget constraints.
- Implemented changes based on analysis of sales metrics to optimize overall operations strategy.
- Aligned company goals with customer outcomes and increased satisfaction through the automation of contact management systems
- Created visually compelling materials to communicate the effectiveness and trustworthiness of products in client meetings.
- Developed and executed segmentation-based proposal generation system.
- Championed continuous improvement through consistent evaluation of internal processes.
- Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy
Sales Administrator
Barker Steel
Albany, New York
01.2009 - 01.2011
- Managed and implemented bidding process resulting in a 95% success rate of obtaining RFP's and a 20% increase in revenue. Launched internal bidding process.
Sales Administrator
GlobalSpec
East Greenbush, New York
06.2006 - 11.2007
- Streamlined administrative processes for efficiency, implementing an organized filing system, Direct preparation of sales forecasts & monthly reports through audit of database system while researching regional trends, Collaborated with C-Suite, redesign sales training materials
Corporate Communications
SUNY Research Foundation
Albany, New York
01.2006 - 11.2006
- Implemented the company's Quality Assurance Plan, ensuring effective quality management practices
Human Resources/401K Specialist
Thermo Jarrel Ash/Thermo Scientific
Waltham, MA
09.1990 - 09.1995
- Performed comprehensive management and administration duties for retirement and investment plans in 23 subsidiary companies.
- Effectively increased employee participation in 401(k) and Stock Purchase plans by delivering engaging presentations across various sites on a regular basis.
Education
BA Business Management (Candidate) -
Northeastern University
Boston, MA01.1987
Skills
- Web Analytics
- SEO
- Pipeline Management
- Brand Development
- Campaign Development
- Marketing Strategies
- Strategic positioning
- Sales analytics
- Marketing Strategy Development
- Revenue Growth
- Sales Pipeline Management
- Marketing campaign management
Certification
- HubSpot Sales & Marketing Software Certification
- HubSpot Inbound Marketing Certification
- HubSpot Revenue Operations
- HubSpot Email Marketing
- HubSpot Sales Management Certification
- HubSpot Inbound Sales Certification
- Personal Leadership & Make Leading Easier - MPI
Accomplishments
- New York State Wireless Association - Board Member, 2020 - 2023, NYSWA Treasurer 2021 - 2023
- Negotiated and Achieved a General Services Award (GSA) Contract for IT Schedule 70
- Development, design, and deployment of Salesforce CRM, Pardot & HubSpot CRM and Marketing platforms
- Reduced contract administrative costs 75% - contract workflow implementation
- Increased customer retention 25%
- Increase of customer retention & cross product sales by 22% - Net Promoter Score (NPS) implementation
- CMO Peer Group, MPI
Timeline
Family Caregiver
Personal Home
04.2023 - 06.2024
Marketing Communications Manager
Liberty Source PBC
03.2023 - 03.2024
Marketing Manager
ANS Advanced Network Services LLC
07.2017 - 03.2023
Sales Operations Manager
Janitronics Inc
01.2011 - 01.2017
Sales Administrator
Barker Steel
01.2009 - 01.2011
Sales Administrator
GlobalSpec
06.2006 - 11.2007
Corporate Communications
SUNY Research Foundation
01.2006 - 11.2006
Human Resources/401K Specialist
Thermo Jarrel Ash/Thermo Scientific
09.1990 - 09.1995
BA Business Management (Candidate) -
Northeastern University
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