DENISE RENEE MAST
Denver,CO
Summary
Results-oriented with a proven track record in developing and supporting strategic deliverables and processes that enhance overall performance.
Highly-organized driver of priority projects with analytical prowess.
Strong leadership and team management skills, with proficiency in leveraging metrics and trends to pinpoint root causes of problems.
Trusted advisor to executive leadership, employing a meticulously organized and tactical approach to strategic planning.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director, Global Event Operations
SPARTAN RACE, INC./TOUGH MUDDER
07.2013 - Current
- Designed and planned over 200 events including races and conferences for world's #1 obstacle course racing brand.
- Developed quality management system and managed global cross-functional team in 45+ countries in APAC, EMEA and LATAM for world's largest obstacle course racing brand.
- Led and guided a global remote team to maintain high productivity and performance metrics resulting in an overall 83 NPS.
- Provided on-site guidance to 26 global partners to launch brand and ensure athletes/spectators experienced consistent, safe events while maintaining compliance with with relevant laws, regulations and industry standards.
- Created and led global training program to educate international staff on product, brand, risk management, safety, operations and compliance.
- Oversaw P&L with a focus on cost accountability, ensuring all teams achieved and sustained their budget objectives.
Regional Director, LATAM
SPARTAN RACE, INC./TOUGH MUDDER
- Drove 17% savings by managing $30 million budget for Latin American team, analyzing variance reports, and devising effective expense control solutions.
- Led strategic planning and tactical execution of events and products in the Latin American region by developing partnerships with cross- functional teams.
- Mitigated complex business challenges and potential risks by maintaining regular engagement with key stakeholders and identifying and delivering results-driven and innovative solutions.
International Product Manager
SPARTAN RACE, INC./TOUGH MUDDER
- Developed and executed international roadmap in alignment with overall company strategy to deliver outstanding business results.
- Served as point person for Global OCR NGBs within the community to bring more competition within regions including staffing, scheduling, training.
- Increased company sales by 9% and profit margins by delivering leadership to teams on product planning, roadmap development and product pricing.
Guest Relations - Seasonal
DENVER BRONCOS
08.2023 - Current
- Delivered world class experience to every Empower Field at Mile High guest, striving to not only meet but surpass their expectations, and ensuring a remarkable and positive overall experience.
- Demonstrated flexibility and adaptability by handling unexpected situations, changes in schedule, and high-pressure scenarios with a positive attitude.
- Worked closely with the Guest Relations management and fellow stadium personnel to promptly and efficiently address customer concerns and issues.
President
NEW YORK ADVENTURE RACING ASSOCIATION
06.2004 - 01.2020
- Established operations of largest 501(c)3 adventure racing organization in the U.S.
- Oversaw complicated logistics, communications, and risk management for over 100 events, including 24-hour adventure races, trail, orienteering, and mountain bike events.
- Secured permits for events and collaborated with local governments, police and parks personnel.
Director, Customer Communications and Marketing
TIME WARNER CABLE/INSIGHT COMMUNICATIONS
07.2007 - 07.2013
- Crafted customer communications encompassing regulatory updates, programming information, and email campaigns, ensuring adherence to local government regulations for cable TV operations.
- Produced customer acquisition/retention cross-channel spots resulting in a17% conversion rate.
- Managed customer transitional communications during merger and acquisition of Insight Communications by Time Warner Cable.
Education
B.A. - Journalism and International Studies, Political Science
The Ohio State University
Columbus, OHSkills
- Event Logistics & Operations
- Global Brand Building
- Internal and External Communications
- Cultural Sensitivity and Diplomacy
- Project Management
- Product Roadmap Development
- Contract Negotiation
- Executive Reporting & Decision Making
Certification
- Google Project Management Certificate, Coursera
Timeline
Guest Relations - Seasonal
DENVER BRONCOS
08.2023 - Current
Director, Global Event Operations
SPARTAN RACE, INC./TOUGH MUDDER
07.2013 - Current
Director, Customer Communications and Marketing
TIME WARNER CABLE/INSIGHT COMMUNICATIONS
07.2007 - 07.2013
President
NEW YORK ADVENTURE RACING ASSOCIATION
06.2004 - 01.2020
Regional Director, LATAM
SPARTAN RACE, INC./TOUGH MUDDER
International Product Manager
SPARTAN RACE, INC./TOUGH MUDDER
B.A. - Journalism and International Studies, Political Science
The Ohio State University
- Google Project Management Certificate, Coursera
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