DENISE RAY ZAMORA

• Built positive client relationships and guided clients through treatments.
• Provided excellent customer service and skincare treatments to clients.
• Set up patient rooms and sterilized equipment.
• Maintained rigorous standards of sanitation and sterilization as directed by law and spa's policies and procedures.
• Educated clients on skin care procedures and products.
• Designed customized facial and body treatments meeting individual client needs.
• Recommended home care regimen for desired results.
• Promoted skincare products to patients according to specific needs, boosting overall revenue.
• Meticulously maintained spa appearance and cleanliness.
• Conducted private client consultations.
• Answered multi-line phone, returned clients calls and scheduled appointments.
• Sold salon-exclusive skin care products and encouraged service upgrades.
• Used magnifying lamps or visors to evaluate and examine client skin condition and appearance.
• Learned new techniques and complete chemical peel processes.
• Referred clients to medical personnel for treatment of serious skin problems.
• Educated clients on skin conditions, treatments and products to grow sales.
• Inspected client's skin to determine best courses of treatment.
• Kept detailed records of client preferences, skin and products to provide seamless service.
• Processed payments, set up appointments and promoted new products and services to help meet business objectives.
• Relaxed clients with facial and body massages, aromatherapy and soothing environments.
• Assessed client needs and recommended skin care and anti-aging products.
• Supported profitability by upselling products and services and processing sales.
• Used peels and masks to improve appearance of client skin, customizing approaches based on client age and budget.
• Completed procedures to remove pore blockages and unsightly blackheads.
• Monitored product freshness, appearance and cleanliness to improve quality control.
• Applied lotions, creams and tonics directly to client skin and advised on at-home use.
• Eliminated or reduced appearance of fine lines and spots with appropriate products.
• Instructed clients on how to apply make-up to achieve desired look.
• Assisted with operational activities such as inventory control, loss prevention and compliance.
• Offered lash application, warm stone massage and brow and eyelash tinting services.
• Performed laser vein therapy and laser hair removal procedures.
• Offered skin rejuvenation and cellulite reduction therapy services to clients.

• Provided makeup services for weddings, proms and other special events.
• Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind.
• Handled appointment booking, canceling and rescheduling.
• Applied makeup to clientele to cover imperfections and create new looks.
• Researched makeup trends to learn about new products and techniques by using YouTube, beauty blogs and magazines.
• Offered complementary makeup consultations to individuals to promote key product lines.
• Employed artistry and technique expertise by working directly with clients representing products at industry or fashion shows and private events.
• Sold products and services to maintain daily sales goal of $25,00 and higher.
• Collaborated with other makeup artists to achieve team and counter goals.
• Maintained counter hygiene standards with sanitized display units, tools and testers.
• Created brand awareness through sharing and demonstration of product knowledge.
• Promoted sales events and product launches to customers.
• Maintained inventory levels by stocking, rotating and replenishing units.
• Trained and mentored new makeup artists.
• Checked physical inventory to maintain product stock levels.
• Cleaned display units, tools and testers throughout day to reduce spread of harmful germs or bacteria.
• Reported product issues or inconsistencies to supervisor.
• Used sales tactics and persuasion to meet goals.
• Developed new styles and techniques.
• Scheduled client appointments.
• Customized styles, services and products to suit client needs and maintain customer satisfaction.
• Updated and maintained customer information records and beauty services provided.
• Responded to customer inquiries by phone, email and in person.
• Kept work stations clean and sanitized scissors, combs and other styling tools.
• Shaped eyebrows and removed facial hair using depilatory cream, tweezers or wax.
• Ordered, displayed and maintained supplies.
• Operated cash registers to receive payments from patrons.
• Trained or supervised other hairstylists, hairdressers and assistants.
• Massaged and treated scalp using hands, fingers or vibrating equipment.
• Analyzed patrons' hair and other physical features to determine and recommend beauty treatment or suggest hair styles.
• Shampooed, conditioned and dried hair and scalp or hairpieces.
• Combed, brushed and sprayed hair or wigs to set style.
• Cut, trimmed and shaped hair or hairpieces using clippers and scissors.
• Applied water or setting, straightening or waving solutions to hair.
• Shaved, trimmed and shaped beards and mustaches.
• Bleached, dyed or tinted hair using applicator or brush.
• Used curlers, rollers and curling irons to press and curl hair.
• Demonstrated and sold hair care products and cosmetics.
• Offered clients catalog showcasing hairstyle, cut and color options to meet individual preferences.

• Assisted customers in purchasing decisions by asking open-ended, probing questions, determining each customer's financial capabilities and needs.
• Operated POS systems to tabulate bills and issue refunds, receipts, credits and change to customers.
• Folded clothing and arranged clothing racks to provide customers with organized, convenient shopping experience.
• Analyzed and researched fashion-forward trends to stay current in market.
• Engaged customers in conversation and gave advice on general trends in fashion world to drive sales and build relationships, boosting overall sales by 80%.
• Coordinated and planned numerous of store marketing, wardrobe and charity events, raising over $150,000, to $250.000.
• Resolved customer complaints regarding sales and service.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Coached, developed and motivated team to achieve revenue goals.
• Enhanced sales volume through skilled support to both new and inactive customers.
• Directed and coordinated products, services and sales activities.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Supported sales team members to drive growth and development.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Conducted market research and reported on competitors.
• Determined price schedules and discount rates.
• Established ambitious goals for employees to promote achievement and surpass business targets.
• Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
• Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
• Used change methodologies to increase sales and led projects for increased productivity.
• Reviewed operational records and reports to project sales and determine profitability.
• Prepared budgets and approved budget expenditures.
• Gained market share in new sales performance through aggressive team training.
• Oversaw regional and local sales managers and staff.
• Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
• Developed and significantly grew assigned territory 70% within first year.
• Coordinated Daily Field Reports (DFRs) and distributed to clients.

• Built and deepened productive and positive customer relationships with high-quality service and focus on gaining loyalty.
• Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
• Developed connections to offer guests best-in-class experience with skincare, makeup and fragrance.
• Showed customers how to apply makeup and other products to achieve desired looks.
• Sanitized areas and maintained stock, meeting store cleanliness and visual merchandising standards.
• Recommended merchandise based on expert product knowledge and client preferences.
• Recommended treatment and styling products to customers to meet current needs or resolve specific concerns.
• Drove and exceeded sales goals by providing personalized beauty experience based on customer needs.
• Backed up reception desk by answering phones, scheduling appointments and processing payments.
• Capitalized on upselling opportunities for additional products and services to increase sales numbers.
• Fostered clean and sanitary work environment to protect customers and staff from infection.
• Evaluated customer skin to determine unique conditions and skin type.
• Assisted customers in feeling relaxed and comfortable with the process.
• Finalized purchases and processed payments.
• Displayed merchandise to present visually appealing arrangements that drive sales.
• Recommended complementary products based on guest interests or items selected for purchase.
• Alleviated product theft by maintaining sales floor and shopper awareness.
• Scheduled client appointments.
• Responded to customer inquiries by phone, email and in person.
• Kept work stations clean and sanitized scissors, combs and other styling tools.
• Customized styles, services and products to suit client needs and maintain customer satisfaction.
• Ordered, displayed and maintained supplies.
• Updated and maintained customer information records and beauty services provided.
• Operated cash registers to receive payments from patrons.
• Developed new styles and techniques.
• Used curlers, rollers and curling irons to press and curl hair.
• Shaped eyebrows and removed facial hair using depilatory cream, tweezers or wax.
• Cut, trimmed and shaped hair or hairpieces using clippers and scissors.
• Bleached, dyed or tinted hair using applicator or brush.
• Demonstrated and sold hair care products and cosmetics.
• Trained or supervised other hairstylists, hairdressers and assistants.
• Analyzed patrons' hair and other physical features to determine and recommend beauty treatment or suggest hair styles.
• Combed, brushed and sprayed hair or wigs to set style.
• Massaged and treated scalp using hands, fingers or vibrating equipment.
• Applied water or setting, straightening or waving solutions to hair.
• Shaved, trimmed and shaped beards and mustaches.

• Analyzed competitors and market trends to facilitate business growth.
• Conducted reviews and evaluations for cost-reduction opportunities.
• Analyzed actual financial results to budget, preparing variance reporting to functional groups.
• Consolidated business data into actionable metrics to simplify and highlight areas of concern and opportunity.
• Prepared internal and regulatory financial reports, balance sheets and income statements.
• Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
• Checked payroll, vendor payments and other accounting disbursements for accuracy and compliance.
• Created and updated financial reports on frequent basis to present information to leadership teams.
• Coordinated preparation of external audit materials and external financial reporting.
• Created financial management mechanisms to minimize financial risk to business.
• Recommended new financial and accounting software packages. replacing various non-integrated offerings.
• Built financial models to allocate resources, forecast cash and investment needs and make capital budgeting decisions.
• Used hedging to mitigate financial risks related to interest rates on company's borrowings.
• Managed relationships with tax authorities, bankers and auditors.
• Communicated with stockholders or other investors to provide information or raise capital.
• Developed or analyzed information to assess current or future financial status of firms.
• Coordinated approval or rejection of lines of credit or commercial, real estate or personal loans.
• Invested funds and recommended appropriate dividend issuances based on historical dividend patterns and expected cash flows.
• Developed invoicing systems and internal controls to boost billing efficiencies.
• Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.

• Coached employees to work together to carry out daily functions and meet service objectives.
• Directed team members to provide exceptional service to guests and vendors, maintaining professional relationships of established business.
• Led daily meetings with staff members to identify areas of focus, cover policy changes and facilitate positive communication.
• Motivated employee performance and satisfaction through fair evaluation, process review and mentoring.
• Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
• Monitored new employees, evaluated training programs and reported progress to supervisors.
• Educated operations team on best practices, company policies and service excellence standards.
• Assisted with interviewing and hiring of employee team members with appropriate skills.
• Communicated clear action plans to optimize results and successfully execute operational activities.
• Developed lucrative relationships with clients to promote future business opportunities.
• Developed, implemented and updated departmental policies and procedures to meet business objectives and goals.
• Recruited qualified candidates to bolster department operations and increase productivity.
• Coordinated meetings with vendors and negotiated contract terms.
• Assessed sales reports, activity reports and financial statements to measure productivity and goal realization.
• Developed company budgets and reported total profits and losses annually.
• Delegated work to staff, setting priorities and goals.
• Prepared staff work schedules and assigned team members to specific duties.
• Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Completed thorough opening, closing and shift change functions to maintain operational standards each day.
• Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
• Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
• Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
• Formed and sustained strategic relationships with clients.
• Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
• Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
• Implemented campaigns and promotions to help with developing goods and services.
• Forecasted customer demand to set prices or credit terms for goods or services.
• Mitigated business risks by working closely with staff members and assessing performance.
• Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
• Monitored progress by establishing plans, budgets and measuring results.
• Implemented successful business strategies to increase revenue and target new markets.
• Structured HR consulting services to support clients during organizational developments and changes.
• Directed or coordinated financial or budget activities to fund operations and maximize investments.
• Created effective business plans to focus strategic decisions on long-term objectives.

• Current volunteer for regarding cancer for Texas Oncology Bastrop.

Make-up Artist instructor to the general public and students at Make-up Designory.

• 3 years of volunteer work for The Beauty Bus Foundation, and organization that helps with chronically ill and terminally ill patients and their caregivers in Burbank, CA 2010-13.
• "Top Sales Artist" for Make-up Desginory at the International Make-up Artist Trade Show (IMATS) Hollywood, CA 2011-2012.
• Assistant lead make-up artist 2014 Miss USA pageant Baton Rouge, Louisiana.

Studied Surgical Technology, obtained medical credits.

• 2 years of Volunteer work at Presbyterian Hospital Charlotte, NC during course of study.