Denisse Tamez
Atlanta,GA
Summary
Dynamic PR leader with a proven track record at Sorenson Communications, enhancing brand visibility and industry leadership through strategic influencer marketing and effective crisis communications. Skilled in orchestrating high-impact media relations and partnerships, demonstrated by leading Sorenson’s groundbreaking accessibility initiatives. Excels in reputation management and public speaking, driving innovation and inclusivity in communication solutions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of Public Relations
Sorenson Communications
Atlanta, USA
04.2024 - Current
- Company Overview: The leading provider of inclusive communication solutions, specializing in AI-powered language services, ASL interpretation, and accessibility technology
- Website: [not provided]
- Overseeing PR strategy, executive communications, social media, and marketing to elevate Sorenson’s brand and industry leadership
- Managing high-impact media relations, influencer partnerships, and thought leadership initiatives to position Sorenson at the forefront of accessibility and language innovation
- Orchestrated Sorenson Communications' strategic partnerships and sponsorships, including a groundbreaking accessibility initiative at the US Open, positioning Sorenson as a leader in inclusive technology
- Led the PR strategy for Sorenson’s acquisition of Forum by Waverly Labs, reinforcing the company’s dominance in AI-powered language solutions
- Secured high-profile media placements and executive thought leadership opportunities, amplifying Sorenson’s presence in the accessibility and technology space
- Championed Sorenson’s recognition as a ‘Best Place to Work for Disability Inclusion’ by the DEI Disability Equality Index, cementing its reputation as an accessibility leader
- The leading provider of inclusive communication solutions, specializing in AI-powered language services, ASL interpretation, and accessibility technology
- Website: [not provided]
Director of Public Relations / Co-Founder
IMPACT PR
Atlanta, USA
10.2018 - 04.2024
- Company Overview: Public Relations and influencer agency focused on 400 brands and 1k+ influencers on beauty, food, restaurants, and hotels
- Website: [not provided]
- Lead end-to-end influencer strategy while building global influencer relationships to positively impact consumers, resulting in increasing brand visibility, organic growth on social pages, increased reservations, and sold out launches for 400+ brands
- Manage and train 25 employees including interns, graphic designers, account executives, publicists, and editors, strategize with and manage social media agencies, plan logistics for viewing parties, and direct 400+ paid influencer campaigns
- Organize 80+ press conferences and 1:1 interviews for 100+ clients with editors, send media clippings for articles to be covered, negotiate influencer campaign rates, and ensure client features will be organic and not only sponsored
- Partner with agency leads and 100+ media outlets on VIP lists/influencers/celebrities for events including Forbes 100 List and Forbes Women’s Day, resulting in being hired by Forbes Group for brands such as InStyle and Food & Wine Magazine
- Supervise 100+ beauty influencers with 3M+ followers for brands such as NARS, Laura Mercier, Shisheido, and Macallan, by sending product boxes for unboxing social media posts, resulting in negotiating 100% exchange for product rate
- Maintain database with 500+ blogs, IG accounts, and media outlets dedicated to restaurants, food, and wine in addition to coordinating 1K+ visits to restaurants, hotels, and spas to negotiate exchange of service, meal or stay for posts
- Generate brand awareness to NH Hotels by negotiating attendance of 12 celebrities in exchange for hotels stays, resulting in celebrity dinners and the hotels being featured in 30+ magazines and news outlets, identifying key insights
- Implemented creative execution for influencer campaigns by promoting a 6 week zoom workshop with 100+ influencers, leading to promotion on 50 media outlets, 30 brand giveaways, and 10K attendees signing up
- Conducted grand opening with 200 attendees for Cerveza Rrey over 3 years, resulting in 50+ national businesses and food press journals covering the opening in addition to managing influencer and food contracts with 40+ restaurants
- Designed branding for Pixan Rum, resulting in winning Best Rum in Paris and planning launch party with French Embassy
- Public Relations and influencer agency focused on 400 brands and 1k+ influencers on beauty, food, restaurants, and hotels
- Website: [not provided]
Director of Public Relations
COSTENO GROUP
Mexico City, Mexico
08.2015 - 01.2019
- Company Overview: Award-winning lifestyle and hospitality group focused on creating extraordinary culinary experiences
- Website: [not provided]
- Launched 35 luxury fine dining restaurants in 4 years through raising funds and negotiating exclusive selling rights with The Cuervo group for all restaurants in addition to reaching 6-month sales benchmark in 1st month of opening
- Created influencer briefs, designed contracts with legal team, and managed 500+ vendor relationships for events
- Negotiated with 400+ media buyers, press influencers, and KOLs, saving company $300K on media outlet expenses
- Collaborated with marketing team on design, focus groups for menus, tastings, visuals, and entertainment, resulting in accommodating customer preferences and achieving the Best New Restaurant award in just 1 year from open date
- Award-winning lifestyle and hospitality group focused on creating extraordinary culinary experiences
- Website: [not provided]
Education
Master of Business Administration (MBA) - Focus in Communications and Journalism
UNIVERSIDAD DE MONTERREY
San Pedro Garza Garcia, MexicoBachelor of Science - Psychology, Minor in Communications
UNIVERSIDAD DE MONTERREY
San Pedro Garza Garcia, MexicoUNIVERSIDAD CARLOS III MADRID (UC3M)
Getafe, SpainSkills
- Influencer marketing
- Editorial planning
- Crisis communications
- Social media strategy
- Press release writing
- Corporate communications
- Reputation management
- Media training
- Marketing communications
- Analytics reporting
- Corporate brand identity
- Product launches
- Content creation
- Strategic planning
- Public speaking
- Customer engagement
Websites
Certification
- HARVARD UNIVERSITY, Lifestyle Medicine: Nutrition & Metabolic Syndrome
- INSTITUTE OF INTEGRATIVE NUTRITION, Health Coaching
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
she
Elementary
Hobbies and Interests
- International Media and Culture
- Nutrition
- Health
- Wellness
- Traveling
- Fitness
- Photography
- Art
- Cooking
Timeline
Director of Public Relations
Sorenson Communications
04.2024 - Current
Director of Public Relations / Co-Founder
IMPACT PR
10.2018 - 04.2024
Director of Public Relations
COSTENO GROUP
08.2015 - 01.2019
- HARVARD UNIVERSITY, Lifestyle Medicine: Nutrition & Metabolic Syndrome
- INSTITUTE OF INTEGRATIVE NUTRITION, Health Coaching
Master of Business Administration (MBA) - Focus in Communications and Journalism
UNIVERSIDAD DE MONTERREY
Bachelor of Science - Psychology, Minor in Communications
UNIVERSIDAD DE MONTERREY
UNIVERSIDAD CARLOS III MADRID (UC3M)
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