Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Denisse Valle

San Luis Potosí,SLP

Summary

Experienced Marketing Specialist with a focus on delivering results, with over 3 years of expertise in designing and executing marketing campaigns across diverse industries. Played a key role in the successful launch of paid search campaigns, contributing valuable insights and strategies to achieve the clients' KPIs.

Overview

4
4
years of professional experience

Work History

Brand Content Strategist

Persado
01.2022 - Current
  • Developed on-brand, personalized, multi-chanel content and executed comprehensive paid media campaigns .
  • Designed and executed experiments involving subject lines, images, CTA's, email bodies, etc. consistently driving innovation and engagement.
  • Applied HTML and CSS knowledge to craft and customize content, contributing to visually appealing and effective campaigns.
  • Created content with SEO keywords drawn from Google Analytics.
  • Collected and analyzed data from variety of sources using tools such as Google Analytics to create detailed market research reports for top-level decision makers.
  • Processed and generated insightful reports providing valuable data-driven perspectives to enhance campaign performance.
  • Coordinated with Product team and Data Science to deliver value to all our costumers.
  • Analyzed data from different campaigns to uncover insights and identify key opportunities to inform strategic decisions.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.

Paid Search Specialist

Magnet Digital Agency
03.2020 - 12.2021
  • Collected and analyzed data to improve strategies.
  • Developed and implemented techniques for increasing page visits and likes.
  • Managed paid search campaigns using Google Ads.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Designed paid client ads for use on diverse social media platforms.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Built and managed account-based digital media campaigns end-to-end, including audience sizing, budget forecasting, and optimizing to meet KPIs.

Education

Master of Science - Digital Marketing

Hult International Business School
06.2022

Bachelor of Science - Marketing

Universidad Autónoma De San Luis Potosí
Mexico
06.2020

Skills

  • Overseeing Keyword Placement
  • Social Media Marketing
  • SEO Strategies
  • Email Campaigns
  • Google Analytics
  • Digital Channel Management

Languages

Spanish
Native or Bilingual
English
Full Professional
German
Limited Working
Korean
Limited Working

Timeline

Brand Content Strategist

Persado
01.2022 - Current

Paid Search Specialist

Magnet Digital Agency
03.2020 - 12.2021

Master of Science - Digital Marketing

Hult International Business School

Bachelor of Science - Marketing

Universidad Autónoma De San Luis Potosí

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Denisse Valle