Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic
DENNIE WILLIAMS

DENNIE WILLIAMS

Columbia,SC

Summary

An accomplished and dedicated sales consultant with extensive experience in strategic planning, market analysis, business intelligence, product demonstration, project management, financial forecasting, territory growth, and relationship management. Displays a proven ability to lead results-oriented strategic sales and implementation, with a proven track record of driving revenue growth and successful implementation of specialized educational solutions. An effective leader who builds and leads high-performance teams while cultivating client relationships and delivering innovative solutions to meet educational needs.

Overview

24
24
years of professional experience

Work History

Acquisitions Editor

GOODHEART-WILLCOX PUBLISHER
01.2022 - 01.2023
  • Managed over 30 titles and authors in the Career and Technical Education market for both K12 and Higher Education
  • Provided strategic direction for thecompany, including market analysis, competitor assessments, and pricing strategies
  • Designed next-generation digital solutions for educators and students in the areas of online simulation and content delivery
  • Collaborated with Sales and Marketing to develop customer-facing messaging and collateral
  • Traveled theUnited States, attending conferences, visiting key accounts, and meeting with critical business partners

Senior Learning Technology Consultant

MCGRAW-HILL EDUCATION
01.2019 - 01.2022
  • Responsible for South Carolina K-12 territory
  • Achieved sales goal each year, with sales between $6-10 million annually
  • Participated annually in the South Carolina state textbook adoption process, identifying opportunities, scheduling presentations, and managing district implementations post-adoption
  • Established critical relationships with key educational leaders in each district, understanding student needs and customizing solutions accordingly
  • Collaborated with cross-functional teams to ensure seamless implementation and integration of solutions.

Specialized Solutions Regional Sales Director

MCGRAW-HILL EDUCATION
01.2015 - 01.2019
  • Conducted product demonstrations and presentations to showcase the benefits and features of specialized educational solutions to all K-12 customers in the Southeastern region
  • Utilized strong market research, pipeline, and sales dashboard accuracy to reliably predict, forecast, and strategize to maximize market share and revenue returns
  • Led dynamic sales teams, exceeding goal revenue increase by 20% to 50% year over year
  • Provided strategic direction for the sales team, including market analysis, competitor assessments, and pricing strategies
  • Worked as a thought partner and consultant for school districts in the Southeast to support, guide, and transition from traditional to modern personalized and blended teaching and learning.

Sales and Implementation Manager

ALEKS MATH
01.2012 - 01.2015
  • Member of a 5-person team that designed and launched ALEKS Math's first outside sales team for K-12
  • Responsible for all presentations, implementation designs, and training of ALEKS Math to K-12 and higher ed institutions in NC, SC, GA, FL, AL, MS, TN, and LA
  • Specialized in communicating the ALEKS' sales message to all levels of customers, from educators to administrators in both universities and K-12 districts
  • Achieved 1200% of sales goal in year 2 of territory.

Digital Learning Consultant

MCGRAW-HILL EDUCATION
01.2009 - 01.2012
  • Responsible for digital sales and implementation for $40+ million territory in the Ohio Valley region
  • Launched McGraw-Hill's Connect 2.0 platform in 2010
  • Responsible for all presentations, implementation designs, and training of all MHE digital platforms to higher ed institutions in OH, WV, KY, and Western PA
  • Helped create MHE's digital sales and implementation models as we transitioned from print to digital focus in higher education
  • Achieved sales goals in each of the four years in the territory, earning 'Digital Consultant of the Year' in 2011.

National Sales and Marketing Manager

ZANER BLOSER PUBLISHING
01.2006 - 01.2009
  • Responsible for an $11 million K-12 publishing list in the areas of handwriting, phonics, and grammar
  • Was the 'voice' of handwriting instruction, often providing interviews and media appearances on behalf of the company
  • Managed the National Handwriting Contest, with over 150,000 students in grades K-6 participating
  • Collaborated with the sales team to develop customer-facing messaging and internal sales strategies
  • Guided the editorial team in the areas of content, cover, and pedagogical design.

Senior National Channel Sales and Marketing Manager

CENGAGE LEARNING
01.2004 - 01.2006
  • Responsible for a $17 million Higher Education List in Technical Education
  • Provided sales and marketing messaging for over 50 titles
  • Traveled the United States and Canada working with college sales representatives and attending national conferences.

Senior Acquisitions Editor

PEARSON EDUCATION
01.2001 - 01.2004
  • Responsible for a $17 million Higher Education List in Technical Education
  • Provided sales and marketing messaging for over 50 titles
  • Traveled the United States and Canada working with college sales representatives and attending national conferences.

Senior Sales Representative

PEARSON EDUCATION
01.1999 - 01.2001
  • Responsible for a $3 million Higher Education territory
  • Specialized in committee selling to two-year technical colleges
  • Achieved sales goals each year in the territory.

Education

B.A. - Education

CASTLETON UNIVERSITY
Castleton, VT
01.1994

Skills

  • SalesForce
  • Pipedrive
  • Microsoft System
  • Blackboard
  • Canvas
  • Webex / Zoom
  • Microsoft 360 Suite
  • ALEK Math
  • McGraw-Hill Connect
  • Strong negotiation skills
  • Editorial judgment
  • Content Development
  • Research
  • Project Management

Awards

SALES GOAL ACHIEVEMENT:

  • McGraw-Hill: 2009 - 2016, 2018-2021
  • Zaner-Bloser:2006-2009
  • Cengage Learning: 2004-2006
  • Pearson Education: 1999-2001, 2002-2004

OTHER AWARDS:

  • Division Product of the Year 2014 - ALEKS Math (McGraw-Hill Higher Education)
  • Digital Implementation Consultant of the Year 2011, McGraw-Hill Higher Education

Timeline

Acquisitions Editor

GOODHEART-WILLCOX PUBLISHER
01.2022 - 01.2023

Senior Learning Technology Consultant

MCGRAW-HILL EDUCATION
01.2019 - 01.2022

Specialized Solutions Regional Sales Director

MCGRAW-HILL EDUCATION
01.2015 - 01.2019

Sales and Implementation Manager

ALEKS MATH
01.2012 - 01.2015

Digital Learning Consultant

MCGRAW-HILL EDUCATION
01.2009 - 01.2012

National Sales and Marketing Manager

ZANER BLOSER PUBLISHING
01.2006 - 01.2009

Senior National Channel Sales and Marketing Manager

CENGAGE LEARNING
01.2004 - 01.2006

Senior Acquisitions Editor

PEARSON EDUCATION
01.2001 - 01.2004

Senior Sales Representative

PEARSON EDUCATION
01.1999 - 01.2001

B.A. - Education

CASTLETON UNIVERSITY

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