Dennis E. Maher

Accomplished professional with 15+ years of experience accomplishing short- and long-term targets through digital advertising program management, store merchandising, and client relationship management strategies. Growth-focused leader with credible history of managing all facets of digital marketing, including organic and paid search, social media, email marketing, and marketing automation. Adept at conducting market research, identifying customer needs, and developing/implementing market-driven strategies aimed at driving corporate revenue. Articulate communicator with demonstrated success appealing to new markets and enhancing customer experience to boost loyalty and profits.

• The Home Depot, Piqua, OH, Department Supervisor / Merchandising Manager, 01/01/20, 12/31/22, True, Oversee a team of seven full-time and three part-time staff., Partner with Store Level Merchandising Execution Team (MET) to ensure Merchandising Action Plan (MAP) is followed according to SOP., Coordinate with Vendors and Corporate Merchandising Team on upcoming and ongoing Campaigns., Drive product knowledge and key Campaign focus., Follow up as necessary with educational refresh., Facilitate sales education meetings., Assisted three of my reports in their career advancement, which allowed them to become Department Supervisors in additional locations., Successfully managed annual inventory preparation for my departments, which resulted in the best shrinkage numbers in this location’s history.
• The Modern Firm, Ann Arbor, MI, Online Marketing Manager, 01/01/21, 12/31/23, True, Assist law firm clients generate leads through local, organic, and paid search traffic., Serve as the primary point of contact and online marketing strategist for about 20 clients., Plan and execute multi-channel marketing strategies as well as brand management, search engine optimization, and paid advertising., Created and implemented robust search campaigns for six of the companies’ ten websites for seasonal switchover that resulted in increasing year-over-year sales by ~26%., Monitor SEM and SEO program performance, while assuring the clients are regularly updated with the latest trends.
• Gardens Alive, Tipp City, OH, Digital Marketing Specialist - Online Garden Retailer, 01/01/20, 12/31/21, Optimizing and building paid search campaigns while analyzing daily performance to achieve Brand ROI while working with content and design teams to create high-quality landing pages and remarketing ads., Perform A/B ad testing, keyword research and ongoing bid management., Working alongside key brand leadership to develop and implement paid search marketing initiatives., Create and implement search campaigns whose growth that allowed several clients increase staffing., On-boarded several new clients including product launch, build out program according to client needs.
• Amos Media, Sidney, OH, Marketing Manager, 01/01/18, 12/31/20, Implemented better ad positions by monitoring Google Ads analysis for company's websites., Initiated print advertising for publications, targeting subscribers, and advertisers., Formulated data-driven reports for executive staff detailing performance of digital products and email campaigns., Maintained consistent collaboration with vendors for price quotes, supply procurement, and outsource work., Received recognition for maintaining 12.82% response on mail campaign, highest in organizational history., Commended by top management for increasing subscriber base by 2.3% within first six months, after four straight years of loss., Analyzed and eliminated lesser effective campaigns that decreased email campaign spending $3K annually.
• Vivial, Kettering, OH, Senior Digital Marketing Manager/Client Services Supervisor, 01/01/12, 12/31/18, Maintained consistent collaboration with clients and subject matter experts aimed at defining and achieving goals., Established and implemented robust content marketing strategy across all platforms, including web, print, email, and direct mail., Delivered quality assistance to legal clients with sales presentations, conducting seminars on media marketing and advertising campaigns., Oversaw a team of twelve reports, to include training, evaluation and ongoing career development., Ensured delivery of quality customer service that resulted in achieving maximum customer satisfaction rate of 98.5% while maintaining 325 accounts., Managed accounts for companies ranging from retail to professional services, including law firms., Enhanced skillset of 30+ new hires through effective training regarding account management channel, most of whom earned 'Senior Account Manager' level., Enabled clients in increasing advertising buy by an average of 65% because of effective campaigns.